- P&G's Tide Ready For Super Bowl Close-up
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Procter & Gamble will run a 30-second ad for Tide during t ...
- Subaru Back With Puppy Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Four years ago Subaru launched a marketing campaign with the tag, "D ...
- Flaming Lips Kiss Hyundai's Keystone Super Bowl Ad
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
"Our decision to use the Flaming Lips goes back eight or t ...
- Kia Answers Big Question In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
Kia is going a bit outside the product corral to connect, humorousl ...
- Despite Lower Football Ratings, Bowl May Set Record
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
While football viewership has been declining, the National Retail Federation is predicti ...
- Marketers Roll Out Super Bowl Teasers
Marketing Daily, Carrie Cummings - Sunday, January 27, 2013
Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunda ...
- Super Bowl Scores Nearly $4 Million Per Spot
MediaDailyNews, Wayne Friedman - Friday, January 25, 2013
This year's average Super Bowl commercial price is expected to climb ...
- Kia Super Bowl Ad Screened First In Cinemas
MediaDailyNews, Steve McClellan - Friday, January 25, 2013
For the second year in a row, Kia Motors America is showcasi ...
- Out To Launch: Super Bowl Edition, Day 1
Out to Launch, Amy Corr - Monday, January 28, 2013
Are you ready for some Super Bowl ads? Let's launch! ...
- Montana Back In Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
Skechers will have two commercials during Super Bowl XLVI, including one starri ...
- Hollywood Buys Into Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
But during the broadcast of Super Bowl XLVII on CBS, viewers wi ...
- For Super Bowl, VW Turns YouTube Anger To Happiness
Marketing Daily, Karl Greenberg - Thursday, January 24, 2013
The salubrious sentiment from that fourth-quarter ad last year will come ba ...
- GEICO, Universal In Line-up For 'Puppy Bowl' 2013
Marketing Daily, Carrie Cummings - Thursday, January 24, 2013
"Our challenge is always to come up with new opportunities for n ...
- Super Bowl: 39% Prefer Ads Over Game
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Thirty-nine percent of American adults say that the ads are their favori ...
- Super Bowl XLVII: Hyundai's Excellent Adventure
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but ...
- Ace Metrix: Big Drivers Of Super Bowl Ad Success
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
"Humor that appeals to the masses is really the hallmark of ...
- Skechers Doubles Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, January 23, 2013
Skechers will double its Super Bowl presence this year after 2012's sing ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- To Release Or Not To Release Before Game Day
Marketing Daily, Carrie Cummings - Tuesday, January 22, 2013
"The Super Bowl has become like those old carnival barkers competing f ...
- First-Timers Dip Toes In Super Bowl Arena
Marketing Daily, Carrie Cummings - Monday, January 21, 2013
Gildan, a wholesale company that produces t-shirts and other clothing basics. ...
- Rookie Advertisers Make Noise On Super Bowl Sunday
Marketing: Sports, Barry Janoff - Tuesday, January 22, 2013
This year's list of first-time Super Bowl advertisers includes Unilever's Axe, Gild ...
- Expanding (And Measuring) The Life Cycle Of A Super Bowl Campaign
Video Insider, - Tuesday, January 22, 2013
Done right, TV Super Bowl ads are a great way to rea ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Getting The Most From A Super Bowl Spend
Marketing Daily, Carrie Cummings - Sunday, January 20, 2013
Tim Calkins, clinical professor of marketing at The Kellogg School of Manageme ...
- Dish Could Score With Super Bowl Ad Rejection
TVBlog, David Goetzl - Friday, January 18, 2013
CBS has announced the Super Bowl is sold out. Still, CEO Lesl ...
- Bogusky To Bash Big Soda On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 16, 2013
Alex Bogusky, formerly of Crispin Porter & Bogusky, is pissing off b ...
- Super Bowl Ad Price Tops $4 Million
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Super Bowl ads are getting more costly more quickly than ever ...
- Axe's Super Bowl XLVII Mission
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
Unilever's men's grooming division is preparing a mission that goes beyond i ...
- Super Bowl Ad Time Officially Sold Out
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
CBS reported that all available commercial time for Super Bowl XLVII h ...
- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...