- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?
TV Watch, Wayne Friedman - Thursday, February 2, 2023
Last year there were 98.1 million average minute viewers watching the b ...
- Sarah McLachlan Highlights Busch Light 2023 Super Bowl Spot
MAD, Fern Siegel - Monday, January 30, 2023
The new commercial will showcase her hit song "Angel." ...
- Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
MAD, Steve McClellan - Tuesday, January 31, 2023
The firm is calling the move a first for a holding compan ...
- Heinz 57: Using Roman Numerals To Label Super Bowl Games Is Ancient History
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
According to Kraft Heinz, Super Bowl LVII actually "Meanz 57"-a nod ...
- Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
Mediapsssst, Richard Whitman - Monday, January 30, 2023
Slugger Creative is overseeing the campaign with ads that use the vehic ...
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- Super Bowl Will Draw Significant Streaming Audience
Research Intelligencer, Rob Williams - Monday, January 30, 2023
Many viewers will watch the game while looking at another digital scree ...
- Doritos Fosters Speculation About A 'Love Triangle' At Super Bowl LVII
Marketing Daily, Steve Ellwanger - Thursday, January 26, 2023
Will a third person join Jack Harlow and Missy Elliott in t ...
- Mr. Peanut Returns To The Super Bowl
MAD, Fern Siegel - Tuesday, January 24, 2023
Hormel Foods said the new spot will illustrate why Planters Dry Roast ...
- 'Breaking Bad' Reunion At SB? Snack Brands Tease Celebs' Appearance In Ads
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
Earlier this month, PopCorners posted an image of actor Bryan Cranston ...
- Supplier of the Year: NBCUniversal
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
NBCU saw an opportunity for an inflection point in 2022 and execut ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...
- M&M'S Again Part Of Super Bowl Ad Lineup, Boasts A New Look, Purpose
MAD, Fern Siegel - Thursday, December 29, 2022
The 30-second spot, produced by BBDO New York, will air during t ...
- Why People Watch The Super Bowl: It's The 'Experience'
Mediapsssst, Richard Whitman - Thursday, December 1, 2022
That's according to a new survey from The Marketing Arm which al ...
- Walrus Will Produce Super Bowl Spot - For Free*
MAD, Fern Siegel - Monday, October 31, 2022
Walrus has made a clever pitch to advertisers. ...
- Rihanna's Super Bowl: A Field Day For Fenty
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
Fans can't wait for the beauty and fashion mogul to make halfti ...
- Rihanna To Headline Super Bowl Halftime Show
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
Last year's show drew 120 million viewers, according to the NFL. ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- Crypto Ad Spend Sees Massive Decline Since Super Bowl
Digital News Daily, Colin Kirkland - Wednesday, May 25, 2022
At its peak, the crypto market in November of 2021 was valu ...
- Where's Jake? If State Farm Sits Out The Super Bowl, Who Will Follow?
Marketing Insider, Ashley Lapin - Tuesday, March 1, 2022
The bigger question is not why State Farm did this, but wi ...
- The $14M Ad That Looked Like It Cost $75
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, February 23, 2022
Coinbase's Super Bowl ad impressed not for its witty dialogue or t ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Super Bowl Advertisers That Returned To Spend Millions
Performance Marketing Insider, Laurie Sullivan - Monday, February 21, 2022
Beer has accounted for nearly 8% of the more than $1.7 billi ...
- Super Bowl Halftime Show Drives Highest Ad Viewership
Research Intelligencer, - Monday, February 21, 2022
The linear TV and streaming video audience for the halftime show jump ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- Just How Great Is The Metaverse? Not Very, According To Meta Super Bowl Ad
Marketing Daily - Top of the News, Todd Wasserman - Friday, February 18, 2022
The problem is, the virtual world presented in the latest Meta sp ...
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
The campaign shows a broad range of applications for the full-size picku ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...