- The 10 Best 2022 OOH Super Bowl Ads in Los Angeles
MAD, Gino Sesto - Tuesday, February 15, 2022
It's something ingrained in us over the years. After the Super Bow ...
- Study Tallies Super Bowl Ecommerce Ad, Search 'Interceptions'
Marketing Daily, Steve Ellwanger - Tuesday, February 15, 2022
How brands that did not advertise during the Super Bowl managed ...
- Crypto Companies Gear Up For Super Spend
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, February 16, 2022
The money flowing from crypto in 2021/22 for marketing has been considerabl ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- Cutwater Spirits Debuts New Ad Campaign
MAD, Fern Siegel - Monday, February 14, 2022
"Lazy Ones" was Cutwater's first national ad at the Super Bowl, b ...
- Chevrolet Surprises With 'Sopranos' Super Bowl Effort
Marketing Daily, Tanya Gazdik - Monday, February 14, 2022
"New Generation," from Commonwealth/McCann, currently has more than 4.3 million views ...
- Coinbase Super Bowl Ad Maybe Too Successful
Marketing Daily, Todd Wasserman - Monday, February 14, 2022
The ad generated more traffic than Coinbase could handle, causing it ...
- Super Bowl: The Good, The Bad, The Ugly
Marketing Daily - Top of the News, Todd Wasserman - Monday, February 14, 2022
The Taco Bell ad features little of what people like about Ta ...
- Is Humor Touchdown Or Fumble In Super Bowl Ads? That Depends
Marketing Insider, Steve Cody - Tuesday, February 15, 2022
Three humor experts analyze two insurance commercials -- and one spot perform ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
How did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Super Bowl Ads, Keywords Lure Inquisitive Searchers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
Google and YouTube on Monday published details on the top trends, search ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Automakers Receive Mixed Reviews For Super Bowl Spots
Drive Time, Tanya Gazdik - Monday, February 14, 2022
Kia brought the cuteness factor with a lost electric pup chasing ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Idris Elba Says 'Yeah' To More Booking.com Ads, New Campaign Kicks Off At Super Bowl
MAD, Fern Siegel - Thursday, February 10, 2022
Elba admits the site has never been accused of being "sexy" ...
- New STEM PSA To Air During NBC's Super Bowl Sunday Coverage
MAD, Steve McClellan - Friday, February 11, 2022
The spot, a part of the national She Can STEM campaign, w ...
- Google's 'Pixel' Spot Wants People To Be Seen As They Truly Are
MAD, Fern Siegel - Friday, February 11, 2022
The ad will run in the third quarter of the Super Bo ...
- How Sexist Are This Year's Super Bowl Ads? Not Very
Marketing Daily - Top of the News, Todd Wasserman - Friday, February 11, 2022
Women power: Serena Williams upends a bowling tournament! Zendaya grows a b ...
- Valentine's Day Takes Back Seat To Super Bowl, But Trends Show Strong Spending For Holiday
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Spending for the holiday is expected to reach $23.9 billion this ye ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Supply challenges stifled new car manufacturing in 2021, but price increases f ...
- Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
This year, pre-game viewing of Super Bowl TV ads is sharply highe ...
- Commercial Pet Peeves From Super Bowl Columns Past
TVBlog, Adam Buckman - Friday, February 11, 2022
In a depressing Super Bowl spot seen last year, the glum, frowni ...
- Greenlight, Ty Burrell Push Financial Savvy In First Super Bowl Spot, Zendaya Stars in Squarespace's Ad
MAD, Fern Siegel - Wednesday, February 9, 2022
Fintch company Greenlight underscores financial probity in "I'll Take It," while Zenda ...
- Squarespace Is Back For Eighth Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 9, 2022
The spot marks the first Super Bowl campaign produced by Squarespace's in-hou ...