- Volvo Aims To Educate On Super Bowl Social Traffic
Marketing Daily, Tanya Gazdik - Wednesday, February 9, 2022
Volvo and Twitter also have created a branded emoji that will appe ...
- Coming Sunday: Not Exactly The Crypto Bowl Yet
Marketing Daily - Top of the News, Todd Wasserman - Thursday, February 10, 2022
In 2022, we're seeing a much smaller echo of the Dot-Com Bow ...
- Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels
Mediapsssst, Richard Whitman - Wednesday, February 9, 2022
The survey, from Adtaxi, found that just over half (51%) plan ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Pandemic Keeps Disrupting Plans For Super Bowl Viewing
Research Intelligencer, - Thursday, February 10, 2022
The number of viewers who plan to stay at home remains hig ...
- For Tonal, Serena Shows Off Super Bowl Strength
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Williams, one of the connected fitness brand's many investor-athletes, is set ...
- Toyota Paralympian Spot Does Double Duty
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2022
Unlike the frequently over-the-top Super Bowl creative, Toyota has a history ...
- Why Rocket Mortgage Is A Big Believer in Super Bowl Ads
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, February 9, 2022
"While we make a large investment on the one day, we kn ...
- Oikos' Super Bowl Play: Peacock Streams, Regional Spots
Mediapsssst, Richard Whitman - Wednesday, February 9, 2022
The yogurt brand has a new ad featuring NFL Hall of Fam ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Non-Fungible Super Bowl: First To Use NFTs As Tickets To The Big Game
Digital News Daily, Colin Kirkland - Friday, February 4, 2022
Every person who attends Super Bowl LVI on Feb. 13 will recei ...
- Brands Need Spots That Connect To Win Super Bowl Ad Game
MAD, John Weiss - Friday, February 4, 2022
The real pressure in living rooms on Super Bowl Sunday will clear ...
- Vrbo Enlists Kermit For Sentimental Super Bowl Effort
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2022
This is also the first ad Expedia Group's vacation rental brand h ...
- Meta's Super Bowl Hail Mary
Marketing Daily - Top of the News, Todd Wasserman - Thursday, February 3, 2022
"The reality is that Meta, particularly Facebook, has a young-people problem," analy ...
- Booking.com, Expedia, Alaska Airlines Gear Up For Big Game
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2022
Booking.com and Expedia are both hosting sweepstakes tied to what other bran ...
- BMW, Carvana Reveal Super Bowl Plans
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2022
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be join ...
- Google Ad Revenue Jumps 32%
Marketing Daily - Top of the News, Todd Wasserman - Thursday, February 3, 2022
Alphabet blew past revenue projections of $72.17 billion for the quarter, comi ...
- Mary J. Blige Stars In Upcoming Hologic Super Bowl Spot
Mediapsssst, Richard Whitman - Wednesday, February 2, 2022
The TV ad is titled "Her Health is Her Wealth," and w ...
- NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
NBC has sold out all ad inventory for Super Bowl LVI acro ...
- Busch Light, Kenny G Team For Smooth Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 1, 2022
The ad uses the vintage Busch ad song "Head for the Mountains ...
- Super Bowl LVI Advertisers: The Game's The Same?
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, February 2, 2022
A few advertisers are coming back after a long stretch away, includi ...
- E*Trade Launches Super Bowl Teaser Ad
MAD, Steve McClellan - Monday, January 31, 2022
The spot is designed to highlight how E*Trade sees its future taki ...
- Nissan, Kia Drop Teaser Videos Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 31, 2022
Nissan, which has not advertised in the Big Game since 1997, releas ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Ibotta Super Bowl Promotion Offers Free Snacks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 30, 2022
New Ibotta users can receive a rebate on Super Bowl snacks li ...
- Frank's RedHot Serves Up Saucy NFT Spoof
MAD, Todd Wasserman - Friday, January 28, 2022
Frank's RedHot has released its first-ever "edible NFT" and spoof currency "Bonecoi ...
- YouTube AdBlitz Lets Fans Watch Super Bowl Ads Without The Game
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The destination provides fans with highlights, game recaps, and original series a ...