- AT&T Taps Moore, Kunis (But Not Kutcher) For Super Bowl Spot
MAD, Todd Wasserman - Wednesday, January 26, 2022
Demi Moore and Mila Kunis, former and current wife of Ashton Kutche ...
- Medical Technology Firm Hologic Using Big Sports Platforms For First Consumer Ad Campaign
Mediapsssst, Richard Whitman - Wednesday, January 26, 2022
Those platforms include the upcoming Super Bowl and the Beijing Olympics. Messagi ...
- Sam's Club Preps First Super Bowl Spot
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 25, 2022
Sam’s Club's Super Bowl spot will highlight its "VIP-worthy" services and merchandis ...
- Groupon Wants You To 'Party Like A Player' At Gronk's Place
MAD, Todd Wasserman - Tuesday, January 25, 2022
The marketplace is running an experiential sweepstakes tied to the Super Bow ...
- How Do You Eat Mixed Nuts? Planters Wants To Know
Mediapsssst, Richard Whitman - Monday, January 24, 2022
The peanut brand is riding on the Big Game's coattails this ye ...
- Super Bowl Advertisers Have An Advantage With NFL Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, January 24, 2022
ShareThis explored consumer conversation data to find out what consumers are talki ...
- Lay's Returns To Super Bowl With Stadium-Soil-Based Potato Chips
Marketing Daily, Steve Ellwanger - Wednesday, January 19, 2022
In walkup to its first Super Bowl appearance in 17 years, Lay ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
An initial test will start with iSpot.tv and Publicis Media for t ...
- Taco Bell Returning To Super Bowl After 5-Year Hiatus
Mediapsssst, Richard Whitman - Tuesday, January 11, 2022
The fast-food giant, celebrating its 60th anniversary in 2022, confirmed it ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV Advertisers
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
Viewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- Toyota Announces Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, December 9, 2021
The automaker is the latest to announce its commitment to the expensi ...
- Nissan Announces Bowl Spot Featuring Brie Larson
Marketing Daily, Tanya Gazdik - Monday, December 6, 2021
The 60-second "comedy thriller'" will celebrate the brand's newly completed product revitalizat ...
- In 2022, The Olympics Will Be Promoted After The Super Bowl
TV Watch, Wayne Friedman - Tuesday, November 16, 2021
Any TV show that follows the Super Bowl can get extraordinary promoti ...
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
MAD, Steve McClellan - Friday, October 22, 2021
Study found most viewers would prefer to sit back and enjoy t ...
- Pepsi Adds More Talent To Halftime Super Bowl Show
Television News Daily, Wayne Friedman - Friday, October 1, 2021
Typically, one or two performers share the stage for the final ga ...
- NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
NBC says there are under five units remaining in the big gam ...
- NBC Ups Super Bowl Ante, Floats $6M For 30-Second Ad: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
The network is also reportedly suggesting that prime ad positions within t ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there we ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- At Super Bowl, Verizon 5G Customers In The Stands Played Their Own Game
Marketing Daily, P.J. Bednarski - Tuesday, March 2, 2021
Verizon has used the Super Bowl as a giant 5G experimental l ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Super Bowl Ads Win The Super Bowl Of Hypocrisy
Media Insider, Kaila Colbin - Friday, February 12, 2021
There's no way the delicious flavors from your favorite local eatery c ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- Inside Corona's Speedy Super Bowl-Related Promotion Effort
MAD, Larissa Faw - Tuesday, February 9, 2021
Corona Beer wasn't planning on advertising in or around this year's Sup ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Will Streaming Platforms Get Their True Share Of Super Bowl Ad Dollars?
TV Watch, Wayne Friedman - Wednesday, February 10, 2021
Some $27 million in video advertising -- which would be the highe ...
- Super Bowl Wrap-Up, Part II: To Err Is Human
TVBlog, Adam Buckman - Wednesday, February 10, 2021
As last Sunday's Super Bowl demonstrated, it can be difficult to loca ...
- Jeep Forgets Michigan's UP In Map
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Super Bowl watchers are an astute bunch, as evidenced by the commen ...