- Audi Norway Responds To General Motors' Poke Of Its Country
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Audi is joining with Ford in clapping back at General Motors a ...
- Fewer Fans In The Stands Pays Off For Super Bowl Sponsors
Digital News Daily, Karlene Lukovitz - Monday, February 8, 2021
Having fewer fans in the stadium not only opened up new opportunitie ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
Drive Time, Tanya Gazdik - Monday, February 8, 2021
The process of buying cars has changed "profoundly" during the past yea ...
- Seinfeld Has Puffy Shirt, Now Jason Alexander Has His Own Super Bowl Tide Hoodie
Marketing Daily, P.J. Bednarski - Monday, February 8, 2021
Tide sweatshirt with photo of Alexander shows him reacting to such horro ...
- In 'Safe' Super Bowl, Rocket Mortgage, Bud Light's Lemons Get It Right
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 9, 2021
"Brands played it safe and went for a light touch of humo ...
- Holy Moly: Bruce And Jeep Go To The Super Bowl
MediaDailyNews, - Tuesday, February 9, 2021
What I wasn't expecting from this documentary-like minifilm was a dog whist ...
- My Favorite And Least Favorite Super Bowl Spots This Year
Mediapsssst, Richard Whitman - Monday, February 8, 2021
I like quirky, so the Oatly ad worked for me. Quirky stan ...
- Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The ad was not part of the company's plan or budget, b ...
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The best ads must generate revenue and have a clear call ...
- CBS' Super Bowl Ramps Up On-Air Promos For Paramount+, Prime-Time Network Shows
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Super Bowl LV had just four spots from entertainment advertisers, but plen ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- In 'Clarice,' Plucky Profiler Takes On Serial Killers And Sexism
TVBlog, Adam Buckman - Tuesday, February 9, 2021
Hannibal Lecter makes no appearance in the premiere episode of "Clarice," anoth ...
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global C ...
- Cadillac Drafts Timothee Chalamet, Winona Ryder For Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The spot aims to communicate "what Cadillac means in the EV space ...
- One Of T-Mobile's Super Bowl Ads Reportedly Banned
Marketing Daily - Top of the News, P.J. Bednarski - Monday, February 8, 2021
But was the Tom Brady spot knowingly destined to be rejected, leadi ...
- Super Bowl LV Tune-In Falls 15%
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The national TV audience for Super Bowl LV fell 15% from t ...
- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- Hey, Buzzkill Bruce, Turn That Frown Upside Down
TVBlog, Adam Buckman - Monday, February 8, 2021
Is it too much to ask of one of our premiere ro ...
- How CTV Changes This Year's Super Bowl Opportunity
Advanced TV Insider, Karlene Lukovitz - Friday, February 5, 2021
The growth of connected-TV devices and stay-at-home dynamics are expected to boo ...
- Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 5, 2021
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, t ...
- Amazon's Super Bowl Ad Steams Up The Internet
Performance Marketing Insider, Laurie Sullivan - Friday, February 5, 2021
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming abo ...
- Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
On YouTube and Facebook, Budweiser's video ad about why it's sitting o ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this yea ...
- Toyota Gets Emotional In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming throu ...
- Klarna Enlists Maya Rudolph For First Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The European fintech's presence in the Super Bowl comes on the hee ...
- Jeep Confirms Super Bowl Spot, Keeps Details Under Wraps
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
CMO Olivier Francois has a history of keeping Super Bowl creative clo ...
- P&G, NFL and Meijer Team Up For Outsized In-Store SB Promotion
Mediapsssst, Richard Whitman - Thursday, February 4, 2021
Most years, Super Bowl promotions tend to be focused on one theme-par ...
- Pre-Super Bowl Ad Releases Hit A Low: Down 73% Vs. 2020
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 piec ...