- Ford Plans Regional-Only Super Bowl Buy
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2021
The automaker is targeting areas hard hit by COVID-19 including southern Californi ...
- GM Releases Celeb-Filled Spot Ahead Of Game
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thomps ...
- How Digital Marketers Really Feel About Super Bowl Advertising
Marketing Daily, Jeff Rosenblum - Tuesday, February 2, 2021
Super Bowl ads basically only serve the top of the funnel, leavi ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked abou ...
- GM Teases Will Ferrell Super Bowl Spot
Drive Time, Tanya Gazdik - Monday, February 1, 2021
"With all the Olafs, skiing and year-round sweater weather, why is act ...
- Brands Including Stella Artois, Uber Eats Enlist Celebs For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 1, 2021
Anheuser-Busch's Stella Artois is debuting an ad from Mother London featuring Gram ...
- Who Knows? This Super Bowl May Taste Even Better
QSR Insider, Sarah Mahoney - Tuesday, February 2, 2021
Come Game Day, hungry fans -- and more-resilient restaurants -- may surpri ...
- Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
A Verizon 5G SuperStadium in the NFL mobile app will let fa ...
- Kia Passes On Super Bowl, Expands Charitable Initatives
Marketing Daily, Tanya Gazdik - Friday, January 29, 2021
The automaker's "Accelerate The Good" program began in 2019 when the "Gre ...
- Formulaic And Familiar, CBS' New 'Equalizer' Is Sure Thing
TVBlog, Adam Buckman - Monday, February 1, 2021
From straight out of the CBS action-drama playbook comes "The Equalizer," starri ...
- Amy Schumer Tackles Food Waste In Hellmann's Super Bowl Debut
Marketing Daily - Top of the News, Steve Ellwanger - Friday, January 29, 2021
In teaser spot, Schumer opens a mayonnaise-laden refrigerator to the tune ...
- Your Chance To Create A Super Bowl Ad
MediaDailyNews, George Simpson - Thursday, January 28, 2021
Recent events make this a perilous year to come up with t ...
- General Motors Plans 2 Super Bowl Spots
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
The automaker provided a screenshot of the Cadillac spot, which shows t ...
- Coors Says It Will Help You Dream Ad It Can't Show You During Super Bowl
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, January 28, 2021
With A-B controlling ad space for the SB, Coors decided instead ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, accordi ...
- With Big Companies Sitting Out The Super Bowl, What Can Ads Say To Viewers?
TV Watch, Wayne Friedman - Thursday, January 28, 2021
Marketers like to take the current pulse of U.S. citizens watching t ...
- DoorDash To Use SB Spot To Showcase New Marketplace Positioning
MAD, Larissa Faw - Tuesday, January 26, 2021
Creative reworks Sesame Street's iconic "People in Your Neighborhood" song to highlig ...
- E*Trade Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
The spot "humorously leans into the growth we're all eager to s ...
- Volvo 'Safety Sunday' Returns With $2 Million Contest
Marketing Daily, Tanya Gazdik - Monday, January 25, 2021
The automaker is promoting the contest on social media using the hasht ...
- First Time To Game: Chipotle Joins Super Bowl Field To Spotlight Local Farmers
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 26, 2021
"Can A Burrito Change The World?" will run during the second quart ...
- Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
For the first time in 37 years, Budweiser is forgoing its icon ...
- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl a ...
- Coca-Cola Foregoes Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 17, 2021
Coca-Cola is sitting out this year’s Super Bowl. The beverage giant cal ...
- WWE Superstar Titus O'Neil Steps Up For SB-Targeted Human Trafficking Campaign
MAD, Larissa Faw - Thursday, January 14, 2021
The effort targets the Tampa Bay area host city to the upcomi ...
- Hyundai Passes On Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, January 8, 2021
The decision was based on marketing priorities and the timing of upcomi ...
- Rocket Mortgage Brings Back Super Bowl Squares
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
The sweepstakes, which opened for entries Jan. 7, is part of ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad invento ...
- Is The Super Bowl Still Super For CPG Brands?
Marketing Insider, Alex Daigle - Tuesday, December 15, 2020
With so many unknown factors between now and the Super Bowl, bran ...
- Pepsi Adds 'The Weeknd' To Super Bowl Plans
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 12, 2020
While no one is really sure what Super Bowl will look li ...
- Avocados from Mexico Sits Out The Super Bowl, But Not The Game in 2021
Brand Insider Podcast, Steve Smith - Thursday, November 5, 2020
"We don't sell avocados, and we aren't from Mexico" is the insi ...