- Anheuser-Busch Scales Back Super Bowl Plans
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 25, 2020
Anheuser-Busch InBev has decided not to host the 600 people it usual ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time sh ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplist ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the curre ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bo ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- Does Anyone Remember The Super Bowl Ads?
TV Watch, Wayne Friedman - Friday, February 14, 2020
Research from GlobalWebIndex says only 21% of those who recall Super Bo ...
- The Super Bowl Is A Super Waste Of Ad Dollars
MAD, Elijah Schneider - Tuesday, February 11, 2020
When you're involved in these sort of shenanigans, you're not looking f ...
- CBS Chicago Anchors Parody Hyundai 'Smaht Pahk' Super Bowl Spot
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 10, 2020
In conjunction with the Chicago Auto Show, CBS Chicago anchors had so ...
- The Super Bowl's Other Political Spots
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Michael Bloomberg's 60-second spot and the President's two :30s may have gott ...
- Super Bowl LIV More Social Than Ever
Social Media Insider, Gavin O'Malley - Wednesday, February 5, 2020
Nielsen estimates that Super Bowl LIV was the most social TV teleca ...
- Brands Score Winning Performances At Super Bowl
Digital News Daily, Gavin O'Malley - Monday, February 3, 2020
Leading the pack was Pepsi, which sponsored one of the spicier halfti ...
- What The Pros Thought: Jeep Wins, Planters Loses
MAD, Steve McClellan - Monday, February 3, 2020
And Amazon was smacked around a bit for its Alexa ad wi ...
- What The Pros Thought, Part II
MAD, Larissa Faw - Monday, February 3, 2020
Ad executives and creatives opine on the hits and misses of Sup ...
- MoonPie's 3-Year Game Day Coattail Ride Culminates With National Spot
Mediapsssst, Richard Whitman - Monday, February 3, 2020
It's too bad the budget wasn't there for an in-game spot becau ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information abo ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed displ ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for t ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price t ...
- Super Bowl Spot Recap: Making Sense Of The Nonsensical
TVBlog, Adam Buckman - Tuesday, February 4, 2020
Nothing about the Martin Scorsese-Jonah Hill commercial for the Coca-Cola Energy dri ...
- Campaign's 5 Lessons UK Advertisers Can Learn From The Super Bowl
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
"Campaign" features five takeaways for UK advertisers from the Super Bowl. Th ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-l ...
- Quibi Among 5 Worst-Rated Super Bowl Ads (But It Beat Trump's Dead-Last-Ranked Ad)
Digital News Daily, Karlene Lukovitz - Monday, February 3, 2020
The big game saw the soon-to-launch short-form mobile streamer's ad ranked ...
- Automakers Win Super Bowl
Drive Time, Tanya Gazdik - Monday, February 3, 2020
The automotive category took four of the top 10 spots for mo ...
- Rodriguez And Rodriguez Star In Beer Ads On Super Bowl Sunday
MAD, Larissa Faw - Friday, January 31, 2020
Only one is actually in the big game -- a spot featuri ...
- Women Nearly Half Of Super Bowl Audience, But Advertisers Miss The Whole Picture
Marketing Daily, P.J. Bednarski - Friday, January 31, 2020
Google's research says "the advertising running during the game hasn't caught ...