- Jeep Super Bowl Spot Features Bill Murray
Marketing Daily, Tanya Gazdik - Sunday, February 2, 2020
The spot brings back key characters from "Groundhog Day," including Bill Murray ...
- Honda Plays Off Big Game with 'Superb Owls'
Marketing Daily, Tanya Gazdik - Sunday, February 2, 2020
"Honda wanted to create content that is both quick to understand a ...
- Jeep, Hyundai, Google Win Super Bowl; Trump Loses
Marketing Daily, Sarah Mahoney - Monday, February 3, 2020
Jeep and Hyundai, both providing automotive comedy with familiar faces, were rank ...
- Super Ad Wins: 'Smaht Pahk,' 'Groundhog Day,' 'Loretta,' 'Cool Ranch,' 'Alexa,' 'Tough Never Quits'
MediaDailyNews, Joe Mandese - Monday, February 3, 2020
Based on a round-up of three reputable sources -- USA Today's ' ...
- How The Big Game Reflects Adland's Broader Issues
Mediapsssst, Richard Whitman - Sunday, February 2, 2020
At least four of this year's Super Bowl ads were created in-hous ...
- Super Bowl Trending Google Searches Have A Lyrical Theme
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2020
Google typically shares YouTube viewership stats related to Super Bowl ads t ...
- The Long-Form Super Bowl, Advertising-Wise
Research Intelligencer, Joe Mandese - Monday, February 3, 2020
The scores are in and the 60-second unit won the 2020 Sup ...
- Roku Is Dropping Fox Apps -- 2 Days Before The Super Bowl
Television News Daily, Wayne Friedman - Friday, January 31, 2020
Roku alerted customers that on Friday, Jan. 31, Fox channels would ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Colorful Cast Of Characters Adorns First Walmart Super Bowl Spot
MAD, Larissa Faw - Thursday, January 30, 2020
The "Famous Visitors" creative supports the retailer's Pickup service by showing ...
- GMC, Jeep, Announce Super Bowl Plans
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2020
As part of the digital and social media marketing push surrounding t ...
- Impact Vs. Frequency: Bloomberg's Super Bowl :60 Vs. President's :30s
Marketing Politics Weekly, Joe Mandese - Thursday, January 30, 2020
The President unveiled one of two 30-second spots his campaign will a ...
- Most Popular Brands, Greatest Lift Among NFL Fans
Research Intelligencer, Joe Mandese - Thursday, January 30, 2020
As the 2019-20 NFL season/post-season winds down with this weekend's Big Gam ...
- Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media
Research Intelligencer, - Friday, January 31, 2020
Almost one-third of young adults will use Instagram on Super Bowl Sunda ...
- The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
TV Watch, Wayne Friedman - Friday, January 31, 2020
For the second straight year, overall NFL regular-season games posted modest single-dig ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- Take5 Candy Bar To Make Super Bowl Debut
MAD, Larissa Faw - Wednesday, January 29, 2020
The creative, developed with mcgarrybowen, humorously plays off the fact that mo ...
- Audi Promotes Electric Future With Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2020
Globally, Audi plans to introduce around 30 electrified vehicles by 2025. T ...
- On Eve Of A Political Ad Bowl, Americans Vote Against Politicizing The Big Game
Red, White & Blog, Joe Mandese - Thursday, January 30, 2020
Just as the NFL appears to be recovering from being treated li ...
- For Super Bowl Movie Marketers, Price Isn't The Only Factor
TV Watch, Wayne Friedman - Thursday, January 30, 2020
In the past, the Super Bowl saw seven to nine different ...
- Squarespace Brings Winona To Winona In Its Latest Super Bowl Ad
MAD, Larissa Faw - Tuesday, January 28, 2020
Actress Winona Ryder, who hails from Winona, MN, helps Squarespace showcase h ...
- Guy Fieri Twists Himself Into Super Bowl Superpretzel Hype
MAD, Larissa Faw - Tuesday, January 28, 2020
"The Awesome Superpretzel Replay" experience, produced by 160over90, pays homage to Fieri ...
- Applebee's, Buffalo Wild Wings, Hooters Winging It For Super Bowl Fans
Marketing Daily, Steve Ellwanger - Tuesday, January 28, 2020
BWW, Hooters, offering free wings if game goes into overtime, while Applebee ...
- New York Life Reveals Super Bowl Spot
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2020
The campaign aims to connect at an emotional level with policy owne ...
- Where The Big Marketing Game Is Really Played, And Won: Locally
Marketing Insider, Alex Daigle - Wednesday, January 29, 2020
Putting local activation in the playbook for scoring on the Super Bo ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: ...
- Look Back At Super Bowls Past Reveals Forgettable Commercials
TVBlog, Adam Buckman - Wednesday, January 29, 2020
Super Bowl commercials, like the big game's winners, are not so ea ...
- Genesis Motor America Teases Super Bowl Spot
Marketing Daily, Tanya Gazdik - Monday, January 27, 2020
John Legend and Chrissy Teigen "'stand as a symbol for keeping ...
- How Not To Forget: Google Breaks Super Bowl Spot You'll Definitely Remember
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
Google, which effectively became a TV advertiser 10 years ago with i ...
- Planters "Pauses" Mr. Peanut Campaign In Wake Of Kobe Bryant's Death
Mediapsssst, Richard Whitman - Monday, January 27, 2020
But the company said Monday it still intends to air an in-ga ...