- Super Bowl Commercials Influence Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 24, 2019
A recent survey found that 17% of respondents ages 18-24 say t ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Kristin Chenoweth, Pups Sing For Avocados From Mexico Game Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2019
For its latest Super Bowl campaign, AFM partnered with Adopt-A-Pet and creat ...
- M&M's Annoys Christina Applegate In Super Bowl Ad Teaser
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
Teaser hints that M&M's' spokescandies will join Applegate in this year's ga ...
- Planters' Super Bowl Ad To Pair Alex Rodriguez, Mr. Peanut
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
A-Rod to help the brand's smart-aleck mascot show that Planters "has yo ...
- What Super Bowl 2019 Fans Expect
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 23, 2019
The location and time of the Super Bowl and price of ticke ...
- Mercedes-Benz Enlists Ludacris For Super Bowl
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, January 21, 2019
Actor and rapper Ludacris and Mercedes-Benz announced a Super Bowl collaboration ...
- Michael C. Hall To Headline Skittles' Broadway Show
Marketing Daily, Karlene Lukovitz - Monday, January 21, 2019
The 'Dexter' star not only fits with the candy brand's quirky imag ...
- Pepsi Teaser Reveals Lil Jon To Star In Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Saturday, January 19, 2019
The 15-second video reveals virtually nothing else about the nature of t ...
- Kia Offers Alternative To Celebrity-Driven Super Bowl Spot
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2019
Kia is launching "The Great Unknowns Scholarship" to help young people ...
- Doritos 'Adds' Backstreet Boys To Chance The Rapper SB Spot
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2019
The PepsiCo brand revealed the band's involvement, and a video teaser, o ...
- Pringles Super Bowl Ad To Feature Frustrated Smart Device
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2019
Teaser videos show the talking device grappling with its limitations, including t ...
- Michael Buble' To Pitch Name-Alike Bubly In Super Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2019
The full ad, not yet revealed, will also feature comedian Aparna Nancherl ...
- Expensify Debuts Its First TV Spot On Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2019
The 30-second spot from JohnXHannes New York will appear in the seco ...
- Planters' Mr. Peanut, Mystery Celeb To Star In Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2019
The snack brand will unveil new 30-second creative from VanyerMedia during ...
- Doritos Taps Chance The Rapper For Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, January 16, 2019
The brand will promote its new Flamin' Hot Nacho variety in t ...
- (Most) Americans Don't Want To Watch A Political Bowl
Marketing Politics Weekly, Joe Mandese - Wednesday, January 16, 2019
With Super Bowl LIII poised to kick off in what may ...
- Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't)
Mediapsssst, Richard Whitman - Tuesday, January 15, 2019
The P&G skincare line is running its first ad in the Sup ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and displa ...
- Skittles Skips Super Bowl, Stages Own Broadway Musical
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2019
The brand will stage a one-performance-only live show, with a heavy teas ...
- CBS Plans 30+ Hours Of Digital Video Around Super Bowl
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The big test will come on Super Bowl Sunday -- Feb. ...
- Hyundai Wins Awards, Announces Super Bowl Spot, Government Shutdown Program
Drive Time, Tanya Gazdik - Monday, January 14, 2019
The Hyundai Kona and Kona Electric CUV beat out two luxury mode ...
- Latest Bud Light Spots Promote New, Transparent Ingredients Label, Skip 'Dilly Dilly'
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2019
The ubiquitous catchphrase is conspicuously absent from the brand's two latest mediev ...
- Super Bowl TV Sales Near Sell-Out Level
Television News Daily, Wayne Friedman - Friday, January 11, 2019
With three weeks to go, CBS says over 90% of its Sup ...
- AB InBev To Have Biggest-Ever Super Bowl Presence
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2019
InBev will run eight ads for five brands: Budweiser, Bud Light, Michel ...
- Kraft Heinz Takes Devour To The Super Bowl... For Real
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2019
The male-targeted frozen food brand did a clever workaround on Super Bo ...
- PepsiCo To Run 3 Super Bowl Ads, Bows New Global Pepsi Platform
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2019
Diverse teen group Now United will help launch the platform, through packagin ...
- Audi Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Saturday, January 5, 2019
"We're returning to the biggest advertising stage to let America know th ...
- M&M's Will Be Back In Super Bowl For 2019
Marketing Daily, Karlene Lukovitz - Tuesday, December 18, 2018
New 30-second creative, featuring the spokescandies and some "big news" for t ...
- Colgate Total To Make Its Super Bowl Debut
Mediapsssst, Richard Whitman - Wednesday, December 19, 2018
In February, Colgate will be back in big game using celebrity tale ...