- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers ...
- Scott Brothers Find Security In ADT Partnership
MAD, Larissa Faw - Friday, January 24, 2020
Jonathan and Drew Scott, known for "Property Brothers" franchise on HGTV a ...
- Porsche Releases Super Bowl Extended Cut
Marketing Daily, Tanya Gazdik - Friday, January 24, 2020
"The Heist" begins with intrigue at the Porsche Museum and builds in ...
- Hyundai Reveals Boston-Themed Super Bowl Effort
Marketing Daily, Tanya Gazdik - Monday, January 27, 2020
The 60-second spot will air in the first quarter and features t ...
- Heinz Supports Super Bowl Ad With Multiple Promotions
Mediapsssst, Richard Whitman - Friday, January 24, 2020
Heinz is really doing it up with promotions to support its Sup ...
- Fox Adds More Super Bowl Ads Despite 'Sold Out' Declaration
Television News Daily, Karlene Lukovitz - Monday, January 27, 2020
A "floating" commercial break, to appear during a delay or other unschedul ...
- Discover Plans Two Super Bowl Spots
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2020
The spots are from The Martin Agency, which split with Discover ...
- Little Caesars Delivers First Super Bowl Spot
MAD, Larissa Faw - Wednesday, January 22, 2020
Little Caesars will air its 30-second spot during the second advertising p ...
- Mr. Peanut Dies In Walkup To Super Bowl Snackstakes
Marketing Daily, Steve Ellwanger - Wednesday, January 22, 2020
Doritos, Pringle and Snickers are also releasing pre-Super Bowl teasers ...
- Planters Declares Mr. Peanut Dead
Mediapsssst, Richard Whitman - Wednesday, January 22, 2020
He cracked up the Nut Mobile and then fell off a clif ...
- Saucony Buys Streaming Super Bowl Ad
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2020
Company is readying an ad on Fox's streaming platforms during the ga ...
- Secret Deodorant Plans Super Bowl Surprise
Marketing Daily, P.J. Bednarski - Tuesday, January 21, 2020
A teaser ad shows someone kicking a football -- a kicker who ...
- Kia Reveals More About Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2020
The "Yards Against Homelessness" spot from David & Goliath will be ...
- Avocados From Mexico Enlists Molly Ringwald For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2020
A 15-second "Tiara Teaser" shows Ringwald placing a tiny tiara on ...
- Volvo Plays Up Safety For Super Bowl Contest
Marketing Daily, Tanya Gazdik - Monday, January 20, 2020
The automaker has been successful "in activating programs around the big ga ...
- Olay's Super Bowl Space Shot Stars All-Fem Cast
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2020
Spot features real-life astronaut Nicole Stott,comedian Lilly Singh and actress Busy Phili ...
- Progressive Takes 'Anti-Super Bowl' Approach
Marketing Daily, Tanya Gazdik - Monday, January 13, 2020
"This approach is part of our 'network' strategy and appeals to o ...
- Hyundai, GM, Kia, Toyota, Porsche Prep For Super Bowl
Drive Time, Tanya Gazdik - Monday, January 13, 2020
Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rach ...
- SodaStream Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
SodaStream has history of making spots Super Bowl ad police like ...
- Bloomberg, Trump In $20-Million-Plus Super Bowl Facedown
Television News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
Both have purchased 60 seconds' worth of ad time at about $ ...
- NFL Sends Google URL Takedown Notice For Streaming Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
The sites promote the use of VPN services to illegally stream N ...
- Readers Love The End Of Influencers, Burberry's Social Media, Peloton's Blunder
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2019
Every year, the list of my "most-read" stories and columns perplexes ...
- Super Ad Costs Continue To Surge Despite Increasing Clutter, Ratings Slippage
Research Intelligencer, Joe Mandese - Thursday, January 2, 2020
If estimates for Fox's sales for units in its coverage of Sup ...
- Facebook To Run Its First Super Bowl Ad
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
Featuring cameos by Chris Rock and Sylvester Stallone, ad will show peop ...
- Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
Digital News Daily, Karlene Lukovitz - Friday, November 15, 2019
One fewer ad break per quarter than in past games is drivi ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2019
Squarespace spent $108 million in advertising during first-half 2019, up 117% v ...
- Super Bowl To Have Fewer Ad Breaks, But Same Number Of Ads
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 6, 2019
Next year’s Super Bowl will have fewer ad breaks, but not few ...