- Avocados From Mexico Links Search To TV, Site Traffic Soars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 26, 2019
Avocados from Mexico ran a tv and search campaign for Super Bo ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Jeep Gets Record Views Without Super Bowl Expenditure
Marketing Daily, Tanya Gazdik - Wednesday, February 6, 2019
As part of a concerted digital strategy, FCA elected to reach consume ...
- Super Bowl Ad Recall Dips For Brands That Excel Online
Performance Marketing Insider, Laurie Sullivan - Thursday, February 7, 2019
Advertisers are willing to pay a lot for consumers' attention during t ...
- Miller Lite Calls BS On Bud Light Corn Syrup Attack
Mediapsssst, Richard Whitman - Tuesday, February 5, 2019
Corn syrup, while used in the making of its brew, doesn't e ...
- T-Mobile's Uncarrier Social-First Super Bowl Strategy Scores
Television News Daily, Jeannette Ornelas - Tuesday, February 5, 2019
T-Mobile is a prime example of truly being present on social a ...
- Streaming Delays At Super Bowl, But Time Lags Improving
Television News Daily, Wayne Friedman - Tuesday, February 5, 2019
Among eight streaming platforms, latency issues were between 28 and 47 second ...
- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Technical Issues Marred Super Bowl Stream For Some Roku Users
Digital News Daily, Alex Weprin - Monday, February 4, 2019
A number of Roku users found that their feed of the ga ...
- Super Bowl Sets Streaming Viewership Record
Digital News Daily, Alex Weprin - Monday, February 4, 2019
CBS says the streamed version drew an average minute audience of 2 ...
- Pepsi Tops In Super Bowl Social Media Chatter
MAD, Larissa Faw - Monday, February 4, 2019
That's according to Talkwalker's analysis of all game-related conversations on social network ...
- Verizon Super Bowl Ad Thanks First Responders, Though It Angered Some Earlier
Marketing Daily, P.J. Bednarski - Monday, February 4, 2019
Verizon's two-week campaign, "The Team That Wouldn't Be There," features real-life stori ...
- Why Bud Light Won The Super Bowl
MediaDailyNews, John Trahar - Tuesday, February 5, 2019
This year's ads mostly failed to inspire because they did not introdu ...
- Funniest, Saddest, Best Super Bowl Spots
Mediapsssst, Richard Whitman - Monday, February 4, 2019
I was with a small gathering during the game, which happened ...
- 'WaPo' Super Bowl Ad Courts Criticism
Publishers Daily, Sara Guaglione - Monday, February 4, 2019
The aim of the ad is "to highlight reporters' work and t ...
- First-Time Super Bowl Advertiser Scores Big
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
First-time Super Bowl advertiser Olay took the top spot in Merkle's Digit ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...
- T-Mobile Ran 4 Ads In The Super Bowl - Why?
Television News Daily, Tony Jarvis - Monday, February 4, 2019
T-Mobile ran the ads to heavily influence various federal government departments a ...
- USA Today's Ad Meter: NFL's '100-Year Game' Ad Most Popular, Burger King's Warhol Spot Ranked Lowest
Television News Daily, Melynda Fuller - Monday, February 4, 2019
This year marked the first time the NFL has taken the t ...
- Traditional TV Super Bowl Viewing Takes A Hit
Television News Daily, Wayne Friedman - Monday, February 4, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers ...
- Super Bowl Still Commands Big Numbers, But Ad Engagement May Be Slipping
TV Watch, Wayne Friedman - Tuesday, February 5, 2019
According to some measures, the Super Bowl viewing has been flat, ...
- Memo To Sponsors: Please Can The Sad Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 5, 2019
The face and voice of a sad little boy has no pla ...
- Intel Drones Light Up Super Bowl Halftime Show
AI & IoT Daily, Chuck Martin - Monday, February 4, 2019
During the Super Bowl halftime show featuring Maroon 5, 150 Intel Shooti ...
- Hyundai Wins Super Bowl, While Kia's Somber Spot Prompts Decline In Site Visits
Drive Time, Tanya Gazdik - Monday, February 4, 2019
Kia's spot from David&Goliath resulted in a 14% decline in views ...
- Cars.com Plans Super Bowl Social Campaign
Marketing Daily, Tanya Gazdik - Friday, February 1, 2019
"'The Big Match' campaign is intended to break through traditional thinking arou ...
- This Year, Spirits Brands Are In The Super Bowl Race
Marketing Daily, Karlene Lukovitz - Friday, February 1, 2019
Hennessy, Jack Daniel's and upstart Tennessee whiskey Uncle Reacher are reaching B ...
- Super Bowl: Burger King Channels Warhol With Nearly Silent 45-Second Art-Film Clip
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2019
QSR featured real clip of pop-art icon eating a Whopper. In ...
- Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
In one of the most boring Super Bowl games in recent memor ...
- Super Bowl: Bud Light Partners With 'Game Of Thrones,' Extends Ingredients Message
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2019
The brand used its two 1-minute ads to troll competitors for usi ...