- Ram Super Bowl Spot Sparks Social Media Backlash
Marketing Daily, Tanya Gazdik - Monday, February 5, 2018
Twitter users expressed their displeasure with the 60-second spot, including Bernice ...
- String Theories: Is The NFL Broken Because It's Fixed?
MediaDailyNews, Tom Siebert - Monday, February 5, 2018
The NFL repeatedly positions itself legally as a "sports entertainment" business, n ...
- NFL Celebrates Itself 'Dirty Dancing' Style In The Big Game
Mediapsssst, Richard Whitman - Sunday, February 4, 2018
The spot, from Grey, was one of the funniest and most entertaini ...
- Mucinex Celebrates #SuperSickMonday
Out to Launch, Steve McClellan - Friday, February 2, 2018
On the Monday after Super Bowl Sunday, more people call in "sick" ...
- Wix Nabs Last-Minute SB Spot With 10-Hour Turnaround
Television News Daily, Larissa Faw - Friday, February 2, 2018
Reversing its earlier proclamation that it would bypass this year's Super Bo ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers ...
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
Across industries, marketers are banking on their $5 million-plus ad buys ...
- Super Bowl Audiences Are In A 'Hot' State Of Mind; Will Your Ad Resonate?
MAD, Dave Buklarewicz - Thursday, February 1, 2018
I doubt most marketers are thinking about consumers' unconscious states of mi ...
- Deploying VR Technology At Super Bowl Venue To Help Save Lives
MAD, Steve McClellan - Thursday, February 1, 2018
The virtual reality exhibit, said to be the only VR experience ...
- Sprint Introduces 'Evelyn' In Its Super Bowl Spot
Marketing Daily, Aaron Baar - Thursday, February 1, 2018
For its Super Bowl entry, Sprint is introducing "Evelyn," a highly intellige ...
- Headphone Maker Monster 'Goes Big' With Super Bowl Ad
Marketing Daily, Aaron Baar - Friday, February 2, 2018
Not to be confused with the job-search company or energy drink, t ...
- Kia Chooses Rocker To Star Alongside Stinger
Marketing Daily, Tanya Gazdik - Friday, February 2, 2018
"We chose Steven Tyler because like the Stinger, he is a challeng ...
- Pepsi Unveils Retro SB Ad Celebrating Its History, Classic Campaigns
Marketing Daily, Karlene Lukovitz - Thursday, February 1, 2018
The Super Bowl ad kicks off a year-long, global Pepsi campaign, "Pep ...
- Super Bowl Buildup Topping Out
Marketing Daily, Tanya Gazdik - Friday, February 2, 2018
Brands start talking about their plans months before and the majority sh ...
- Minnesota Tourism Leverages Super Bowl Interest
MAD, Larissa Faw - Wednesday, January 31, 2018
There is never a better chance to sell yourself than when millio ...
- Super Bowl Viewers Embrace Multiple Screens
MAD, Larissa Faw - Wednesday, January 31, 2018
Nearly half (47%) of respondents to an Adtaxi survey said they wi ...
- Yellow Tail Expands Local-Buy Work-Around For SBLII
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
Last year, Yellow Tail became the first wine brand in nearly ...
- Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
In the ad, residents of an artificial world, designed to seal ...
- Mucinex Focuses On The Day After The Super Bowl
Marketing Daily, Aaron Baar - Wednesday, January 31, 2018
The brand is airing a new commercial set to air directly aft ...
- Kind Spends $6M On Product Giveaways; Eschews SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 31, 2018
The brand - which to date has not run a Super Bo ...
- How KIND Of You To Give Away $6 Million Worth Of Your Snack Bars
Mediapsssst, Richard Whitman - Tuesday, January 30, 2018
Yep, KIND, the snack bar company is spending $6 million--which is wh ...
- Facebook, Instagram Bolster NFL Fan Engagement
MAD, Larissa Faw - Tuesday, January 30, 2018
The playoffs, as a whole, drive more users to platforms. However, conte ...
- Tourism Australia Breaks Through Super Bowl Clutter
Marketing Daily, Tanya Gazdik - Tuesday, January 30, 2018
"For newer advertisers to stand out, augmenting the broadcast buy with ...
- E*Trade Back In Big Game, Amplifies Effort With 'Silver Squad' Twitter Vignettes
Out to Launch, Steve McClellan - Monday, January 29, 2018
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an agi ...
- Old Spice, Axe Launch Campaigns Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 29, 2018
Old Spice debuted a French-only TV spot from Wieden + Kennedy duri ...
- Super Bowl, Olympics Add Up To Big Winter For NBC
TVBlog, Adam Buckman - Monday, January 29, 2018
NBC will head to Minneapolis for the Super Bowl on Sunday, Februa ...
- Kia Teases Stinger Super Bowl Spot; Mercedes Benz Preps Smartphone Game
Marketing Daily, Tanya Gazdik - Friday, January 26, 2018
The Kia Stinger will be featured in a 60-second spot from Dav ...
- Lexus Teams With Marvel Studios For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, January 26, 2018
"The objective is to introduce the Lexus flagship vehicle to a younge ...
- I Can't Believe This Bleeping Febreze Super Bowl Ad
Mediapsssst, Richard Whitman - Thursday, January 25, 2018
Grey has made an ad about a guy whose shit doesn't sti ...
- Comcast Kicks Off Smart Remote Voice Features For Super Bowl
AI & IoT Daily, Chuck Martin - Thursday, January 25, 2018
Some smart homes are getting set for the Super Bowl. Through i ...