- Thrones Character Toasts 'Dilly' Kingdom In SB Spot
Mediapsssst, Richard Whitman - Sunday, February 3, 2019
In a unique collaboration, W+K, Bud Light, HBO and Droga5 joined forc ...
- Google, WaPo Super Bowl Ads Send Powerful Messages
Performance Marketing Insider, Laurie Sullivan - Monday, February 4, 2019
Brands used Super Bowl Llll to send some powerful messages -- n ...
- Super Bowl Streaming Viewership Poised To Surge
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
CBS has the TV rights to this year's game and will ma ...
- Hyundai, Kia, Toyota Release Super Bowl Details
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2019
Toyota's Super Bowl spot, which will run in the second quarter, featur ...
- Bubly Unveils SB Ad Playing On Michael Buble's Name Confusion
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
The singer demonstrates some comedic flair in the new brand's first B ...
- Dairy Industry Milks SB Fever With Paid Facebook Content Play
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
Videos portray "officials" making dairy infractions calls in a "dairy replay boo ...
- Devour Releases 'Porn'-Less SB Ad Version; Raises Issues With Real Porn-Site Ad Buy
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2019
The now-released 30-second TV ad is barely less risque than the 'uncensore ...
- OK, Really My Last Super Bowl Column (I Promise)
MediaDailyNews, George Simpson - Thursday, January 31, 2019
I hope you have low expectations for the ads, because they wi ...
- Yahoo Sports Creates Activations Around Super Bowl
Publishers Daily, Sara Guaglione - Thursday, January 31, 2019
Yahoo Sports will have a pop-up truck installation called the "Fan Cav ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- Super Bowl Is TV's Last Big Show
TVBlog, Adam Buckman - Friday, February 1, 2019
Another Super Bowl is upon us, and with it comes a nation ...
- Comcast Lines Up Voice Commands For Super Bowl
Connected Thinking, Chuck Martin - Thursday, January 31, 2019
Plenty of sports fans may be shouting at their TV's during t ...
- Agency's Proposed SB Stunt Inspires Dietz Nuts
MAD, Larissa Faw - Wednesday, January 30, 2019
Red Tettemer O'Connell + Partners (RTO+P)'s pitch for client Dietz & Wats ...
- Create Raving Fans for Your Brand by Tapping into the Underdog Principle
MAD, Todd Fabian, Brenda Magnetti - Wednesday, January 30, 2019
The Super Bowl is a showcase for world-class cities and football tea ...
- Ford Leverages NFL Sponsorship With Two Big Game-Related Activations
MAD, Steve McClellan - Wednesday, January 30, 2019
Ford agency GTB worked with the auto giant to develop a week-lo ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
MAD, Larissa Faw - Wednesday, January 30, 2019
According to Viant, Super Bowl watchers are more likely to purchase certa ...
- M&M's Using Its SBLIII Ad To Intro Chocolate Bars Line
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2019
The brand describes the bars as one of the most important innovatio ...
- Avocados From Mexico's SB Ad Features Human Canine Show
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2019
Humans obey orders to win a trophy full of guac -- provi ...
- Tony Romo, NFL's Man Of The Moment, Stars In Skechers Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Broadcaster Romo, calling his first Super Bowl this year, has been generati ...
- All That's Good In Advertising Today
Media Insider, Dave Morgan - Thursday, January 31, 2019
This special week, with Super Bowl Sunday right around the corner, ...
- Super Bowl Searches Dish Game Ideas
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Consumers collectively will spend an estimated total of nearly $15 billion ...
- Domino's Creates AI Pizza Identifier For Super Bowl Campaign Launch
AI & IoT Daily, Chuck Martin - Wednesday, January 30, 2019
Domino's is launching a pizza identifier enabled by artificial intelligence so consume ...
- Planters' SBLIII Ad Offers Surprise, Offbeat Cameo, Along With A-Rod
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
A celeb who wouldn't have fit the brand's family-friendly image years ba ...
- Pizza Hut, Hotels.com Launch 'Super Bowl Babies' Promos
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
The QSR rewards babies born during this Big Game, while travel si ...
- How MANY Chips? Super Bowl Spend From Consumers' POV
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2019
The National Retail Federation says Americans plan to spend $14.8 billion, abo ...
- Chance, Backstreet Boys Debut Remix In Doritos SBLIII Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
An ad featuring Chance's new remix of Backstreet Boys "I Want ...
- Devour This: Kraft Heinz Frozen Foods Unit Goes Hard-Core
Mediapsssst, Richard Whitman - Tuesday, January 29, 2019
Here's one way to milk your Super Bowl ad investment for a ...
- Jeff Bridges Joins Sarah Jessica Parker In Stella Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2019
The actors, as their 'Dude' and 'Carrie Bradshaw' characters, promote Stella's cle ...
- Skittles Releases Broadway Musical Teaser Video
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2019
The song shown being rehearsed appears to support the sentiment that "Advertisi ...
- Pepsi's Triple-Celeb SBLIII Ad Tackles Its Runner-Up Perception
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
Steve Carell, Lil Jon and Cardi B take Coke head-on by declarin ...