- Michelob Ultra Pure Gold SB Ad Boasts Zoe Kravitz In ASMR Mode
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2019
The trendy sensory phenomenon lets the "Big Little Lies" actress induce tingl ...
- Super Bowl Searches: Haves And Have Nots
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 29, 2019
For businesses that don't plan to spend $4 million for a 30-seco ...
- Super Bowl Brands Hold Back Pre-Ads/Message Content
Television News Daily, Wayne Friedman - Monday, January 28, 2019
Some 24 brands with 60 pieces of creative have aired on ...
- CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
TVBlog, Adam Buckman - Tuesday, January 29, 2019
CBS will launch a grandiose global talent show following the most grandio ...
- Expensify's First TV Campaign Launches With Super Bowl Spot
MAD, Larissa Faw - Friday, January 25, 2019
A video prior to the game will include a sweepstakes, and t ...
- Super Bowl Advertisers Fail To Ignite Social Media Chatter
MAD, Larissa Faw - Friday, January 25, 2019
The numbers are sharply down from 2018, when there was more th ...
- When Advertising During The Super Bowl Makes Good Business Sense
MAD, Paul Legutko - Friday, January 25, 2019
Three conditions must be met in order to make a good busine ...
- Pringles Releases Final 'Sad Device' Super Bowl Spot
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2019
Luckily, the complaining device can be diverted easily to a more upbe ...
- Robots Miss All The Fun In Michelob Ultra SBLIII Ad
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
The first of two Michelob Ultra game ads implies that life's t ...
- Oikos Ties Yogurt Giveaway To Super Bowl Yards Performance
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
Coupons for free cups will be available in some states if t ...
- Tostitos To Livestream Tortilla Chip Bowl From SBLIII For 53 Hours
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
The brand will aim to engage viewers over 53 hours with pri ...
- Volvo Preps Anti-Super Bowl Effort
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2019
The brand is "activating around the Super Bowl versus investing in t ...
- Super Bowl Social Media Playbook
Marketing Insider, Jennifer Novick - Monday, January 28, 2019
While the big action is being viewed on TV, the big activi ...
- Burger King, DoorDash Promote 'Mystery Box' Order Premium In Lead-Up To SBLIII Ad
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
BK, teasing its first Super Bowl spot in 13 years, offers fa ...
- Bon & Viv SB Ad Shot By 'Shape Of Water' Cinematographer
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
The AB InBev brand's 30-second Big Game ad features two mermaid entrepreneu ...
- Avocados From Mexico's Teaser #2 Brings In Odd Poker Game
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
It's not dogs playing poker, but the winnings involve guacamole rather th ...
- Coca-Cola's SBLIII Ad, Stressing Diversity Plus Unity, To Air Before National Anthem
Marketing Daily, Karlene Lukovitz - Thursday, January 24, 2019
The brand's first pre-game placement is intended to focus on togetherness befo ...
- One More Story About Super Bowl Ads (If You Can Stand It)
MediaDailyNews, George Simpson - Thursday, January 24, 2019
It's really hard to judge the amount of misplaced ego that go ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- SimpliSafe Set To Become First SB Home Security Advertiser
MAD, Larissa Faw - Wednesday, January 23, 2019
The company's ad is being created by agency Preacher, and it wi ...
- Devour Unveils Suggestive 60-Second Version Of 30-Sec SBLIII Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
The racy long version with a "food porn" theme will presumably ...
- Cardi B, Steve Carell Join Pepsi SBLIII Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
The singer and actor will apparently join Lil Jon in creative wi ...
- Bud's SBLIII Ad Features Clydesdales, Wind-Powered Message
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
The brand brings back its iconic mascots, pairing them with a Dyl ...
- Super Bowl Commercials Influence Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 24, 2019
A recent survey found that 17% of respondents ages 18-24 say t ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Kristin Chenoweth, Pups Sing For Avocados From Mexico Game Ad
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2019
For its latest Super Bowl campaign, AFM partnered with Adopt-A-Pet and creat ...
- M&M's Annoys Christina Applegate In Super Bowl Ad Teaser
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
Teaser hints that M&M's' spokescandies will join Applegate in this year's ga ...
- Planters' Super Bowl Ad To Pair Alex Rodriguez, Mr. Peanut
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
A-Rod to help the brand's smart-aleck mascot show that Planters "has yo ...
- What Super Bowl 2019 Fans Expect
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 23, 2019
The location and time of the Super Bowl and price of ticke ...
- Mercedes-Benz Enlists Ludacris For Super Bowl
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, January 21, 2019
Actor and rapper Ludacris and Mercedes-Benz announced a Super Bowl collaboration ...