• by Steve McClellan  @mp_mcclellan, February 11, 2022

This Sunday before the start of Super Bowl LVI, NBC’s Today will debut a new PSA featuring the show’s anchors to encouraging girls throughout the country to pursue their interests in STEM—science, technology, engineering and math.

The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council and IF/THEN, an initiative of Lyda Hill Philanthropies.

The PSA features Today anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin and Carson Daly. In an on-set daydream of Guthrie’s, the spot humorously envisions the anchors as students in a 1970s classroom talking about what they hope to be when they grow up.

In the dream, modern STEM careers are possible and female classmates name cool careers from today that you can pursue through an interest in STEM. The PSA also features STEM role models Tiffany Kelly, Mitu Khandaker, and Karina Popovich who are part of the American Association For The Advancement Of Science IF/THEN Ambassadors Program to encourage more young women to explore careers in STEM. The PSA ends with “STEM has come a long way. She Can STEM.” Viewers are then directed to SheCanSTEM.com for more information.

The new PSA will debut between noon and 3 p.m. ET on NBC during Super Bowl Sunday. NBCUniversal donated airtime for the :30 spot to air two times.

Also, the Friday before and the Monday after the game Today will feature the PSA in two segments, including a behind-the-scenes “making of the PSA” segment. Khandaker will also discuss her experience as a STEM role model and the importance of this issue.