Creative marketing agency CTP has launched five dedicated practice areas to aid brand growth and increase engagement.

They are: social enterprise, community banking, healthcare, sports and clean energy.

“By formalizing our expertise into these practice areas, we are doubling down on the work that matters most. We believe our focused approach will allow us to deliver even greater impact for their organizations,” said Fred Conover, CTP president.

Current clients utilizing the new services include Eastern Bank, Beth Israel Lahey Health, Massachusetts Clean Energy Center, New England Sports Network, Boston Red Sox and FanDuel TV.

Boston-based CTP, which was responsible for Dunkin’s “Break up the Double Cup” campaign, is headquartered in Boston with an office in North Carolina.