- Brands Refine 'Plays' On Game Day
Marketing Daily, Deborah Hanamura - Friday, January 31, 2014
Marketers have used data to tailor campaigns for years, and the n ...
- Squarespace Looks For Mind Share
Marketing Daily, Aaron Baar - Thursday, January 30, 2014
There are plenty of places to find to host a business ...
- Countdown To The Super Bowl
Marketing Daily, Amy Corr - Friday, January 31, 2014
No room for boring here. Find out more in today's Super Bo ...
- 3 Ways To Photo Bomb The Super Bowl
MediaDailyNews, Jason Marks - Friday, January 31, 2014
The Super Bowl is the advertising mecca -- a worshipful paean ...
- 5 Things Super Bowl Advertisers Should Be Doing But Aren't
MediaDailyNews, A.J. Vernet - Thursday, January 30, 2014
Pre-game, post-game and everything in between, the Super Bowl provides a myri ...
- Puppies and Clydesdales Rule! Bud Wins the Pre-Super Bowl Ad Derby, and So What?
Online Video Daily, P.J. Bednarski - Friday, January 31, 2014
This year, Visible Measures says in a blog post, 30 brands ha ...
- NEW! Toyota's Super Bowl Ad Has Enough Room For Terry Crews And The Muppets
Out to Launch, Amy Corr - Thursday, January 30, 2014
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of ro ...
- Tim Tebow Stars In T-Mobile Super Bowl Ads, Loving Life Without A Contract
Out to Launch, Amy Corr - Friday, January 31, 2014
Tim Tebow couldn't score a long-term contract with a NFL team, b ...
- GoldieBlox Wins Intuit's Contest, Scores Free Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Intuit QuickBooks has announced the winner of its Small Business Big Ga ...
- It's A 'Full House' In Oikos Yogurt's Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Goldieblox wins a free Super Bowl ad. Tebow likes life without ...
- Long Live The #SuperBowl
Real-Time Daily, Lora Schaeffer - Friday, January 31, 2014
Once upon a time, marketers would create epic campaigns, unveil them ...
- Demand For Online Video Ads Increases Threefold Following Super Bowl
Real-Time Daily, Tyler Loechner - Friday, January 31, 2014
Being seen on the big screen during the Super Bowl is n ...
- What $4M, Cost Of 30-Second Super Bowl Ad, Could Buy On Social Media
Social Media & Marketing Daily, Tyler Loechner - Friday, January 31, 2014
What could $4 million buy an advertiser this year? It could ha ...
- What The Big Game's Big Data Means For Advertising Analytics
TV Watch, Wayne Friedman - Friday, January 31, 2014
A glut of Super Bowl related-advertising analysis and research is available f ...
- Mass Audience of the Super Bowl Makes Internet Advertising Seem So Small
Around the Net in Video, P.J. Bednarski - Thursday, January 30, 2014
In case you really wondered, Mediaocean puts some dollar signs around t ...
- When The Ads Are More Important Than The Game: Boston.com To Host 'Brand Bowl'
Bay State Blog, Val Brickates Kennedy - Thursday, January 30, 2014
Move over, Puppy Bowl. Boston.com plans to hold its sixth annual Bra ...
- The De-Bimbo-ization Of Super Bowl Ads? A Girl Can Dream
Mad Blog, - Wednesday, January 29, 2014
This year, I am encouraged that a new mini-trend might be ...
- M&M's N.Y. Store Offers Live Shows Around Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, January 29, 2014
Locals and tourists in town for the Super Bowl in nearby N ...
- VW's Brand Strategy Hones In On Product
Marketing Daily, Karl Greenberg - Wednesday, January 29, 2014
A glance at the automaker's Super Bowl spot offers a glimpse ...
- Bud And Bud Light Prep For Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Sup ...
- Cheerios Brings Back Interracial Family For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatc ...
- Countdown To The Super Bowl
Marketing Daily, Amy Corr - Thursday, January 30, 2014
Why does this man have wings? Find out in today's Super Bo ...
- Westwood One, Horizon Media Kick Off Super Bowl Promos
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
The Super Bowl is coming up, and WestwoodOne is joining forces wi ...
- Check Out The Super Bowl's Big Agency Cheerleader
Mediapsssst, Richard Whitman - Wednesday, January 29, 2014
This Ad exec will make you feel awesome for spending $4 milli ...
- Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game
Online Video Daily, Laurie Sullivan - Wednesday, January 29, 2014
Super Bowl ads released on YouTube prior to the game drove 3 ...
- NEW! Volkswagen's Super Bowl Ad Is Full Of Angel Wings And Rainbows
Out to Launch, Amy Corr - Wednesday, January 29, 2014
Volkswagen's Super Bowl ad isn't all puppies and sunshine. It's more ange ...
- Ellen DeGeneres Dances Her Way Through Beats Music's Super Bowl Ad
Out to Launch, Amy Corr - Thursday, January 30, 2014
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bo ...
- British Villains Rendezvous In Jaguar's Super Bowl Spot #GoodToBeBad
Out to Launch, Amy Corr - Thursday, January 30, 2014
Jaguar asks an interesting question in its Super Bowl ad: Why do ...
- Heinz Ketchup Returns To Super Bowl After 16 Years
Out to Launch, Amy Corr - Thursday, January 30, 2014
Rainbows, dancing animals and British villains driving fancy cars. Let's launch! ...
- Most Super Bowl Viewers Will Share Ads on Social Media
The Social Graf, Erik Sass - Thursday, January 30, 2014
It's no secret that for many viewers, the most interesting part ...