Heinz Ketchup Returns To Super Bowl After 16 Years
- by Amy Corr @MediaPostOTL, January 30, 2014
Heinz
Ketchup launched an extended version of its Super Bowl ad, "Hum," online -- the brand's first Super Bowl ad in 16 years. With so much packaging made from plastic these days, Heinz
included, the brand went old-school to pay homage to its classic glass bottle of ketchup. And you know what happens when you try to get ketchup from a glass bottle: You need to hit the bottom of the
glass and hope the ketchup starts moving at a decent pace and doesn't gush out at once. It's that or stick a knife in the bottle. The ad watches as people eating at diners, a wedding, tailgaters, a
family picnic and a hot dog stand hum the song, "If you're happy and you know it," and then hit the bottom of their ketchup bottle twice. Viewers then see a cute grandma squeezing the last of the
ketchup from a plastic bottle, making that humorous farting sound. The spot ends with her giggling granddaughter passing her a glass bottle of Heinz. "Where there's happy, there has to be Heinz,"
closes the ad, seen here. advertisement
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