- Evangelical Pro-Life Spot To Air In Super Bowl
MediaDailyNews, David Goetzl - Monday, January 18, 2010
Colorado evangelical group Focus on the Family said it has purchased o ...
- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- VW Is Back In Super Bowl After Nine Years
Marketing Daily, Karl Greenberg - Wednesday, January 13, 2010
The company says the retail campaign, kicking off right after the Sup ...
- KGB Playing With Big Brands At Super Bowl
Marketing Daily, Aaron Baar - Wednesday, January 13, 2010
The company is currently mulling three commercials -- including one that wou ...
- CareerBuilder Hires Super Bowl
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
CareerBuilder, the job search site, is back in the monster game. F ...
- Subaru Shuns Pricey Football Game For Bowser Bowl
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Subaru will run at least seven "low cost" TV commercials during t ...
- Ad Prices Drop For Super Bowl
Around the Net In Media, Fern Siegel - Tuesday, January 12, 2010
The economic slump has prices for Super Bowl commercial time falling f ...
- Papa John's Becomes Super Bowl Sponsor
Marketing Daily, Karl Greenberg - Tuesday, January 12, 2010
The deal gives Papa John's rights to use Super Bowl XLIV a ...
- truTV Has 'Contact' With Super Bowl
MediaDailyNews, David Goetzl - Tuesday, January 12, 2010
In a striking move for both buyer and seller, truTV has pick ...
- Audi Brings Back Cheap Trick For Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 8, 2010
Audi says the diesel-centric brand spot "delivers the message that being environmental ...
- TNS: New Advertisers Sign For Super Bowl
Marketing Daily, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
- Will Bud Drop the Bowl?
Media Magazine, David Goetzl - Wednesday, January 6, 2010
Over the past 20-plus years, Anheuser-Busch ads have become sort of ...
- TNS: New Advertisers Sign For Super Bowl
MediaDailyNews, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
- Will Super Bowl Sponsors Stay In Game?
Around the Net In Media, Fern Siegel - Monday, January 4, 2010
With less than five weeks to go before the game, CBS h ...
- Can The Super Bowl Stay At The Top Of The Ad Game?
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
CBS has only four commercial spots left to sell for the Sup ...
- Most Popular Ad Campaigns of 2009
Around the Net In Media, Fern Siegel - Sunday, January 3, 2010
Mars Inc.'s "Snacklish" push for Snickers was the most popular ad campai ...
- Compete: Pepsi's Online Push A Smart Play
Marketing Daily, Mark Walsh - Wednesday, December 30, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Olympics, Super Bowl Ad Crunch
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
It's crunch time for the networks trying to unload $1 billion ...
- Pepsi Passing Up TV For Super Bowl
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 24, 2009
For the first time in 23 years, Pepsi will not be runni ...
- CBS Debuts 'Boss' After Super Bowl
Around the Net In Media, Fern Siegel - Monday, December 21, 2009
In a surprising move, CBS will premiere the new reality show "Undercov ...
- Pepsi Skips Super Bowl
Around the Net In Media, Fern Siegel - Friday, December 18, 2009
PepsiCo's beverages will sit out Super Bowl XLIV for the first ti ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Denny's Coming Back To Super Bowl's Grand Stage
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
Denny's, which ran a Super Bowl ad in 2009 viewed as ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- FedEx Taking Pass On Super Bowl Again
MediaDailyNews, David Goetzl - Wednesday, December 16, 2009
FedEx has decided again that it absolutely, positively doesn't have to ...
- Census Bureau To Advertise In Super Bowl
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
The Census Bureau will be among the advertisers in February's Super Bow ...
- Football Fans Face Off In Frito Family Fest
Marketing Daily, - Wednesday, December 2, 2009
PepsiCo's Frito-Lay North America division and the National Football League named eig ...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- Doritos Names 8 Quarter-Finalists In Game
Marketing Daily, - Monday, November 30, 2009
In the next phase of the program -- in which gaming fa ...