Tag results for "supply side platform"
- GenAI Does Supply: Brands Find New Use For Technology, But Face HurdlesOver half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- App Space Is Having A Probabilistic 'Moment'Companies behind an ID-less graph and cookie-free project built what they ca ...
- How This Amazon VIP Is Working Hard, Having Fun & Making HistoryHave you learned to trust your gut yet? Mimi Swain certainly ha ...
- X Adds Magnite As A Programmatic Ad SellerMagnite will be a third-party seller of X ad inventory, reports st ...
- How This Paramount+ Data Pro Makes It WorkDid you ever land your "dream job" only to discover it wasn ...
- Advertising Sell-Side Businesses Get A Shot At GloryPALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- EDO Strikes Deal To Boost Regional TV Ad OutcomesEDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Traffic-Shaping Tool Can Help Publishers Realize Programmatic Gains, Firm SaysAssertive Yield's platform can eliminate redundancy and conflicts of interest, the compa ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- Roku Expands Deal With FreeWheel For Ad Inventory AvailabilityThe deal will work through the Roku Exchange, where advertisers can purcha ...
- PubMatic To Sell Advertising For X: ReportPubMatic achieved a 13% increase in its Q3 revenue YoY. ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV AdsDubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Omnicom Acquires Content Supply Chain Consultant, Builds On Adobe RelationshipAt a time when many - if not all - industries ha ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Haleon Chooses PubMatic As Programmatic PartnerPubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- DX Launches Platform To Help Brands Target Underserved AudiencesAccording to the company, the platform, branded DXKulture, is now curating invento ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- The Plate Quandary: Duties On Printing Plates From Japan, China Will Hurt PublishersThe costs from these tariffs, which total 200% for China, will ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad PlatformCombined, the companies will operate under the Outbrain name to provide advertise ...
- Ecommerce Gremlins: Lack Of Staff, Resources Are Biggest ProblemsMany marketers are also worried about shipping costs and supply-chain issues, Patte ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Web Traffic Failure Hit 14% In Q1: Programmatic ReportInvalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Instream Versus Outstream Delineation Finally Getting AttentionAs has become clear for anyone following the issue on social medi ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- DCN Spins Off TrustX, Backs Startup Offering Information SymmetryThe new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
