- Is Netflix In The Catbird Seat Now? Some Analysts Are Convinced
Digital News Daily, Karlene Lukovitz - Friday, January 20, 2023
Netflix wouldn't have entered the advertising business unless it was convinced ...
- Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Three-quarters of the subscriber adds initially drawn by the with-ads tier we ...
- Netflix Dominates In New Content, With 1,160 New TV Episodes In Q4
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
Netflix's total of 1,160 episodes for Q4 2022 was four times great ...
- Television Gains Relevance As Generation Z Gets Older
Research Intelligencer, Robert Williams - Friday, January 6, 2023
Younger Gen-Zers tend to spend more time with user-generated content, but th ...
- Spending On Video Programming Forecast To Slow To Decade Low
Research Intelligencer, Robert Williams - Tuesday, January 3, 2023
Economic pressures on advertising revenue are expected to force media companies ...
- Original Content Spending Growth Forecast To Slump In 2023
Video Insider, Karlene Lukovitz - Tuesday, January 3, 2023
Although SVODs' global content spend is projected to rise 8%, spend f ...
- Streaming Viewers Show High Tolerance For Advertising
Research Intelligencer, Robert Williams - Wednesday, December 28, 2022
Viewers of live television are more likely than streaming audiences to expre ...
- Bundling And Discounts Are The New Battlegrounds For U.S. SVODs
Video Insider, Karlene Lukovitz - Tuesday, December 20, 2022
Services saturation means retention is the name of the game - a ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Premium SVOD Subscription Churn Up By 14% In Q3
Video Insider, Karlene Lukovitz - Tuesday, November 29, 2022
The average monthly churn rate reached 5.8% in September -- up fr ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- Q3 Streaming Sub Revenue Up 17.3%, Digital Buys Of Movie Titles Up 27%
Digital News Daily, Karlene Lukovitz - Monday, November 14, 2022
Title purchases for home consumption have been driven by more and bett ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Thursday, October 13, 2022
Netflix says its current plans -- ad-free Basic, Standard and Premium pla ...
- KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
Digital News Daily, Karlene Lukovitz - Wednesday, October 12, 2022
Just 8% have actually engaged in the metaverse, and only a thi ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- 65% Recently Cancelled A Streaming Sub, Half Accept Ads For Lower Prices
Digital News Daily, Karlene Lukovitz - Thursday, October 6, 2022
Amazon, Netflix, Disney were most-cited among those cancelling a service in t ...
- Are TV Consumers Looking For One Easy Way To Get To All Their Networks, Content?
TV Watch, Wayne Friedman - Monday, September 26, 2022
TV content consumers seek not only ease of operations, but perhaps ju ...
- Netflix: Analysts' Views Improve, And It's Now Forecast To Remain #1 In Global Subs
Digital News Daily, Karlene Lukovitz - Wednesday, September 21, 2022
Several analysts have issued more positive assessments of Netflix since it announc ...
- Who Will Disrupt The Disruptors?
Advanced TV Insider, Karlene Lukovitz - Friday, September 16, 2022
Disney is well on its way, merging databases to enable using Disne ...