- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Google DeepMind Reranks AI-Based Information
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 29, 2025
The BlockRank ranking model, designed to improve content retrieval, hints at h ...
- AT&T Taps Luke Wilson For Ads Calling Out T-Mobile
Marketing Daily, Danielle Oster - Friday, October 24, 2025
Two new spots highlight AT&T's legacy, with the actor consulting a scoreboa ...
- Microsoft's AI Browser Shifts To Agentic Mode
MediaDailyNews, Laurie Sullivan - Friday, October 24, 2025
Copilot Mode's AI features in Microsoft Edge can now reason and s ...
- OpenAI Browser Keeps Search, Adds Memory Benefiting Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. T ...
- YouTube Rolls Out Deepfake Detection Tech To Eligible Creators
MediaDailyNews, Colin Kirkland - Tuesday, October 21, 2025
YouTube has begun to roll out its likeness-detection technology to creators ...
- Yelp AI Chat Assistant Now Has A Memory
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 22, 2025
Yelp has unveiled its fall product releases, including AI-powered call and answ ...
- Meta Loses MRC Accreditation For Instagram, Facebook Feeds
MediaDailyNews, Colin Kirkland - Monday, October 20, 2025
The Media Rating Council (MRC) has revoked Meta's brand-safety accreditation due ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- 3.know: Human-Generated Mistakes Vs. Co-Pilot Perfection
Media 3.0, Joe Mandese - Monday, October 20, 2025
Shelly Palmer also dives into new research suggesting half of online conte ...
- Audi Gets Spooky For Halloween
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2025
New decorative offerings blend spooky scenes with Halloween fun, letting Audi owne ...
- Grubhub To Make National Super Bowl Debut
Marketing Daily, Danielle Oster - Wednesday, October 15, 2025
Announcement follows Grubhub's acquisition by Wonder Group last November, and appointment ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Meta Partnership With Chip Tech Provider Aims For Global AI Efficiency
MediaDailyNews, Colin Kirkland - Wednesday, October 15, 2025
Meta has expanded its partnership with semiconductor design company Arm, a competit ...
- Consumers Are Nervous About AI And Weary Of Technology
Publishers Daily, Ray Schultz - Wednesday, October 15, 2025
A study finds that children have limited independence and do not arran ...
- Accidental AI: How Nano Banana Gained Traction With No Help From Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 15, 2025
Nano Banana came to Google Search and NotebookLM this week, with Phot ...
- Chatbots: Say Whatever You Want, Just Spell My URL Right
Media 3.0, Joe Mandese - Monday, October 13, 2025
Like any media brand - or pretty much any brand at a ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Outlook Goes Dark: Major Outage Hits Microsoft Email Users
Email Insider, Ray Schultz - Friday, October 10, 2025
Service was quickly restored, but this is one of several incidents ...
- More College Football Stars Join Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, October 9, 2025
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off wi ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- OpenAP Expands Roster, Boosts Data-Driven Ad Share
TV Watch, Wayne Friedman - Monday, October 6, 2025
"Adding additional inventory partners and identity solutions in the streaming TV landsca ...
- 'The Office' Crew Back Together Again In AT&T Business Ads
Marketing Daily, Danielle Oster - Thursday, October 2, 2025
"Office" castmates including Craig Robinson and Angela Kinsey star in ads touti ...
- Uber Eats Pays Homage To Taylor Swift With Pet Adoption Pop-Up
Marketing Daily, Danielle Oster - Thursday, October 2, 2025
The Uber Showcats shop in three cities celebrates the pop star's lo ...
- ChatGPT Instant Checkout To Make Attribution Easier
MediaDailyNews, Laurie Sullivan - Thursday, October 2, 2025
The shift in ecommerce supports what some have labeled as an affilia ...
- Xfinity Transforms Frankenstein. 'Imagine That.'
MAD, Fern Siegel - Tuesday, September 30, 2025
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking won ...
- Prepping For A Nationalized TikTok: A Conversation With Later's Scott Sutton
MediaDailyNews, Colin Kirkland - Tuesday, September 30, 2025
"No matter what, the new TikTok will be different than it ...
- YouTube Dominates AI Search, Cited 200x More Than Any Other Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 20 ...
- New Creative Talent Stars Generated By AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 1, 2025
Reality got an upgrade this week. In the OpenAI Sora 2 dem ...
- Google Makes Search More Visual, Inspirational For Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The update to AI Mode moves advertising and marketing into a mo ...