- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- From Health-Analyzing Mirrors To Mobile Disinfectants, CES Is On The Case
Pharma & Health Insider, Les Luchter - Thursday, January 11, 2024
Among many health-related products being touted at CES, there's also Ocutrx's OcuLe ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Nasty Plane Malfunction Leaves Apple's iPhone Looking Pretty Good
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 9, 2024
The Federal Aviation Administration has ordered most Boeing 737 Max 9 aircra ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- TV Station Group Sinclair Strikes NextGen Roxi Music Channel Deal
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
Sinclair Inc. has struck a deal with music streaming service Roxi th ...
- VW Shows ChatGPT Integration At CES, BMW Intros New Gaming Functions
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
Volkswagen is the first volume manufacturer that will offer Chat GPT ...
- Google Privacy Sandbox Hits Major Challenges In Early Tests
Data & Programmatic Insider, Laurie Sullivan - Monday, January 8, 2024
IAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- Apple Goes Cuddly
Mad Blog, Barbara Lippert - Thursday, January 4, 2024
"The Lost Voice" does a hard thing: It demonstrates cold, cutting-edge "person ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Why Bezos And Nvidia Investments In AI Search Startup Are A Game Changer
Search & Performance Insider, Laurie Sullivan - Friday, January 5, 2024
When do we stop calling search search? The former OpenAI founder ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- General Motors Sues San Francisco
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 28, 2023
GM did not state why it waited until now to challenge t ...
- Are 3D Anamorphic Billboards The Future? Q&A With BCN Visuals' Lina Maggi
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
A study by BCN Visuals finds more than half of viewers a ...
- Middle East Search Insiders Speak Out
Search & Performance Insider, Laurie Sullivan - Friday, December 29, 2023
A group of search and technology experts in the Middle East launch ...
- B2B's Best Bet: Brands Weigh Benefits And Risks Of GenAI
Email Insider, Ray Schultz - Thursday, December 28, 2023
GenAI will reshape B2B marketing in 2024, a study by Insider Intelligen ...
- Anthropic Has An AI Copyright Indemnity Clause
Search & Performance Insider, Laurie Sullivan - Thursday, December 28, 2023
Anthropic told investors it expects to generate over $850 million in annualiz ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Terms Of The SERP
Search & Performance Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- Audi Offers Vehicle Personalization, Access To Tesla Superchargers
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2023
The new Audi App Store allows customers to access their favorite ap ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Unveiling the Future At CES '24: Privacy Reigns, Platforms Rise, and Brands Reset
MAD, Jeremy Lockhorn - Tuesday, December 19, 2023
Will your agency be ahead of the tech game? Or lost ...
- Dentsu's 2024 Media Trends Report
Mediapsssst, Richard Whitman - Tuesday, December 19, 2023
Dentsu's report takes a deep dive into the impact generative AI wi ...
- AI Nanny: Brands Can Unify Unstructured Data For AI Prompts
Email Insider, Ray Schultz - Tuesday, December 19, 2023
Salesforce claims that 90% of enterprise data - including emails and aud ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...