- Super Bowl 95% Sold, Many Spots Topping $7M
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Fox Hopes For Chart-Topping Hit With Country Music Drama
TVBlog, Adam Buckman - Thursday, September 8, 2022
"Monarch," starring Susan Sarandon and Trace Adkins, premieres this Sunday night aft ...
- LG Will Feature NFTs On Its Smart TVs
Digital News Daily, Colin Kirkland - Tuesday, September 6, 2022
The LG Art Lab is a new NFT marketplace where users c ...
- FreeWheel Names First Chief Strategy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Soo Jin Oh will focus on developing strategic plans and enhancing operatio ...
- Sandy Hook Promise PSA Wins Commercial Emmy
MAD, Steve McClellan - Tuesday, September 6, 2022
The PSA featured real victims of mass shootings that altered their liv ...
- Automotive National TV Spending Down 19% In August
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 6, 2022
One of the biggest differences year-over-year in August is that Toyota's spe ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- Too Many Political Ads This Season? It Could Mean TV Stations Cashing In
TV Watch, Wayne Friedman - Wednesday, September 7, 2022
Too many TV ads on TV? That depends on your side ...
- Hulu Series 'Wedding Season' Takes The Cake
TVBlog, Adam Buckman - Wednesday, September 7, 2022
The onset of September is an appropriate time of the year f ...
- TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
Television News Daily, Wayne Friedman - Friday, September 2, 2022
S&P Kagan estimates 2023 will sink back 10% to around $22 billi ...
- 'Rings of Power' Scores Record 25M Viewers On Amazon Prime Video
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Amazon says it broke "all previous records" on the first day ...
- Movie Theater Chains Investing In Streaming? Yes - Perhaps More Aggressively
TV Watch, Wayne Friedman - Tuesday, September 6, 2022
Some are warning of a dramatically slow fall season to come. Looki ...
- 'Last Light' Plays Like Network Show, Goes Straight To Streaming
TVBlog, Adam Buckman - Tuesday, September 6, 2022
A new apocalypse drama coming to Peacock plays like a network sho ...
- Mobile App Installs: Netflix Leads Among SVODs, Tubi Among AVODs
Video Insider, Karlene Lukovitz - Tuesday, September 6, 2022
Sling TV had the fewest net installs among SVODs compared during t ...
- Disney Reportedly Considering Amazon-Like Membership Plan
Television News Daily, Wayne Friedman - Thursday, September 1, 2022
Disney is considering an Amazon-like monthly membership plan for its streaming service ...
- Tackle This: LA Rams Score 19 New Marketing Deals For Upcoming Season
Television News Daily, Wayne Friedman - Friday, September 2, 2022
The team has also created a new director of media and entertainme ...
- Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?
TV Watch, Wayne Friedman - Friday, September 2, 2022
Netflix is reportedly telling media buyers it will start its new ...
- After 40 Years, B-Movie Host Svengoolie Is Saturday Night Star
TVBlog, Adam Buckman - Friday, September 2, 2022
A homegrown showcase for old monster and sci-fi movies on a broadca ...
- Poll: Most Families That Stream Kids' Content Eschew Linear TV
Advanced TV Insider, Karlene Lukovitz - Thursday, September 1, 2022
Nearly two-thirds of these families report no access to linear. ...
- Threat Actors Deploy Malicious Chrome Extensions, Report Finds
Email Marketing Daily, Ray Schultz - Thursday, September 1, 2022
The extensions have a total install base of more than 1.4 millio ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...
- Netflix Hires Snap Veteran Ad Execs Gorman And Naylor
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Gorman will be president of worldwide advertising and Naylor will be ...
- Paramount Global Joins Streamer 'Bundling' Push With Paramount+ And Showtime
Television News Daily, Wayne Friedman - Wednesday, August 31, 2022
Consumers can get an ad-supported version of streaming Paramount+ and Showtime conte ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?
TV Watch, Wayne Friedman - Thursday, September 1, 2022
The key measure will be where upfront ad deals actually land, sa ...
- If Networks Chip Away At Prime Time, What Will Be Left For Affiliates?
TVBlog, Adam Buckman - Thursday, September 1, 2022
What-ifs are the order of the day in broadcast television since t ...
- Scripps Names Jim Iovino Head Of the Scripps Journalism Journey Initiative
Publishers Daily, Ray Schultz - Tuesday, August 30, 2022
The program is designed to help print journalists move to digital. ...
- Streaming Subscriber Revenue Projected To Rise 32% By 2024, Slowdown To Follow
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
Subscription revenues will be virtually flat at $57.1 billion from 2024-2027 d ...
- Samsung TV Plus Rebranded, Sees Growth In Viewing Hours
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
As its free, ad-supported TV/video on-demand service is rebranded today, Samsung Electroni ...