- Netflix Aiming For 40M Unique Global Viewers By Q3: Report
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
Netflix anticipates it can reach 40 million unique global viewers in t ...
- Streaming Leads Viewing In August; Broadcast, Cable Make Gains: Nielsen
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
Streaming TV continued its lead in viewing share, according to Nielsen's T ...
- Cut Monthly TV Bills By Sub-Sharing, Service-Hopping, 'CR' Says
TVBlog, Adam Buckman - Thursday, September 15, 2022
"Consumer Reports" is advocating subscription sharing and "service hopping" as strategies f ...
- Paramount Mulls Dropping Showtime Streamer, Folding Into Paramount+
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
No decision has been made, says the company -- but streamlining ...
- Comcast Names Midha Effectv GM
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
Midha was previously Comcast Advertising's chief growth officer. ...
- Five Major Sponsors Buy In To Amazon's 'Thursday Night Football'
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Five major initial sponsors will highlight Amazon Prime Video's new exclusive "Thursd ...
- Jo Ann Ross Moving To Advisory Role As Chairman, Paramount Advertising, Halley Ascends
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Ross became the first woman to be appointed head of advertising ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- Network TV Showcases Best In Streaming On Low-Rated Emmys
TVBlog, Adam Buckman - Wednesday, September 14, 2022
Streaming services mopped up at the Emmys Monday night while the broadca ...
- GM First To Use NBCUnified ID Platform For Targeting
Digital News Daily, Karlene Lukovitz - Tuesday, September 13, 2022
The advanced audience data partnership will enable GM to target the sma ...
- NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Of the 25.1 million, NBC says 1.65 million average minute viewers ca ...
- HBO/HBO Max Top All Networks, Streamers With 38 Emmys, 'White Lotus' Wins Big
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
HBO/HBO Max topped all networks and streamers with 38 wins for t ...
- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Will Disney's 'Hard' Bundle Be Hard To Come By?
TV Watch, Wayne Friedman - Tuesday, September 13, 2022
Premium streamers will soon need to make tough choices: Continue to spe ...
- Brand Extensions Are All The Rage In Fall Network Lineups
TVBlog, Adam Buckman - Tuesday, September 13, 2022
Legacy networks are relying more and more on brand extensions of sho ...
- Streaming: Big-Screen Device Competition Heats Up In Q2
Digital News Daily, Karlene Lukovitz - Monday, September 12, 2022
While Roku is still by far No. 1, several smaller competitors gain ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic Service
Television News Daily, Wayne Friedman - Monday, September 12, 2022
The service will give advertisers across its TV homes the ability ...
- NFL TV Advertising Won't Save National TV Ad Revenue In Recessionary Economy
TV Watch, Wayne Friedman - Monday, September 12, 2022
While national TV advertising will recover somewhat in Q4 thanks to continu ...
- State Farm Embraces Start Of Football With Ads To Break In NFL Season Opener
Marketing Daily, Todd Wasserman - Thursday, September 8, 2022
State Farm is embracing the football season with new ads featuring N ...
- Queen Elizabeth II's Relationship With Media Technology
Performance Marketing Insider, Laurie Sullivan - Friday, September 9, 2022
Queen Elizabeth II realized the connection that technology and the internet cou ...
- Iger: Linear TV Near A 'Great Precipice,' Tough Future For Streamers
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Not all big media-based streamers will make it, said Bob Iger, form ...
- Still Making Cash Registers Ring, 'Top Gun Maverick' Will Have To Wait For Paramount+ Streaming
TV Watch, Wayne Friedman - Thursday, September 8, 2022
Old-school theatrical release thinking has returned for major movie and TV stud ...
- Thrill Is Gone As Audiences Dwindle For Emmys, Other Awards Shows
TVBlog, Adam Buckman - Friday, September 9, 2022
Few annual events on TV symbolize the flattening and fractionalization of o ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...
- It's Official: Cineworld Group Files For Bankruptcy In U.S.
Digital News Daily, Karlene Lukovitz - Thursday, September 8, 2022
The world's second-largest movie-chain company has secured $1.94 billion in debtor-in-possession financi ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...