- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Wholesome Teen Lit Morphs Into Something Quite Different On CW
TVBlog, Adam Buckman - Thursday, May 26, 2022
No reason whatsoever exists for the new CW series "Tom Swift" ...
- Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Digital News Daily, Karlene Lukovitz - Wednesday, May 25, 2022
Study also underlines the benefits of bundling services, content to increase engagemen ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Television News Daily, Wayne Friedman - Tuesday, May 24, 2022
Walt Disney's ESPN has sold out all its ad inventory in i ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
TV Watch, Wayne Friedman - Wednesday, May 25, 2022
Most virtual pay TV providers now offer "unlimited" DVR options that all ...
- This Year's Canceled Shows And What The 'TV Blog' Said About Them
TVBlog, Adam Buckman - Wednesday, May 25, 2022
The "TV Blog" revisits the reviews published here that greeted the premier ...
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
The estimate assumes Netflix can gain about 10 million paid U.S. subscribe ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Television News Daily, Wayne Friedman - Monday, May 23, 2022
Schneider will have oversight over the Bally Sports-branded D2C sports business conten ...
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
TV Watch, Wayne Friedman - Tuesday, May 24, 2022
Conservative-leaning TV news stations and networks are coming clean with how th ...
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
TVBlog, Adam Buckman - Tuesday, May 24, 2022
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's worl ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Digital Content Chief Artley Latest To Exit CNN
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digit ...
- Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 milli ...
- American Car Center Taps Harmelin Media, Cites Local-First Approach
MediaDailyNews, Joe Mandese - Monday, May 23, 2022
Billings were not disclosed, but the account includes search, social media, OTT/C ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- Martha Stewart Downsizing? Everything Must Go!
TVBlog, Adam Buckman - Monday, May 23, 2022
On "The Great American Tag Sale With Martha Stewart," TV's domestic barone ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Television News Daily, Wayne Friedman - Friday, May 20, 2022
Nielsen says this gives media buyers and advertisers an easier way ...
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
TVBlog, Adam Buckman - Friday, May 20, 2022
On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfro ...
- Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The proportion of subscribers of three years' duration or longer who a ...
- Google Releases Privacy Sandbox Timeline Updates
Performance Marketing Insider, Laurie Sullivan - Thursday, May 19, 2022
Its current design proposals are focused on supporting mobile devices and app ...
- On-Screen Representation Of Asians Jumps From Prior Year
Research Intelligencer, - Thursday, May 19, 2022
Better representation of Asian talent in TV programming improves the likelihood th ...