- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Showtime Home Shopping Satire Should Be Big Seller
TVBlog, Adam Buckman - Tuesday, April 26, 2022
This weekend, home shopping gets a satirical going-over with the arrival ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
TV Watch, Wayne Friedman - Monday, April 25, 2022
Now the hard work begins for Netflix -- for an advertising opt ...
- 'Wire' Creator Simon Returns To Baltimore's Mean Streets
TVBlog, Adam Buckman - Monday, April 25, 2022
A new series from the creator of "The Corner" and "The Wir ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
PolicyBlog, Wendy Davis - Thursday, April 21, 2022
Florida may end a theme-park exemption to its new social media la ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- 'Man Who Fell To Earth' Is An Alien Immigration Story
TVBlog, Adam Buckman - Friday, April 22, 2022
The new Showtime series about an alien who literally falls to Ear ...
- HBO Max To Join Verizon's +Play Aggregation Platform
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Upcoming +Play already has more than 20 streaming subscription services on boar ...
- Netflix's Cancels Leapt By 1M in U.S. Alone In Q1
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normal ...
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
Media Insider, Dave Morgan - Thursday, April 21, 2022
Hastings has long understood that adding advertising to his business will bri ...
- Subscription Cost Is Top Reason For Canceling Streaming
Research Intelligencer, - Thursday, April 21, 2022
A large library of content is the No. 1 reason that viewe ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Netflix In Decline? Stranger Things Have Happened
TVBlog, Adam Buckman - Thursday, April 21, 2022
The subscription streaming world that Netflix dominated by itself for years ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
Netflix President and co-CEO Reed Hastings, during an earnings call, said ...
- The Real Effect Of TV Commercials... On Mute
TV Watch, Wayne Friedman - Wednesday, April 20, 2022
Turning the sound off during commercials has been my thing for so ...
- TV Shows Migrating From Streaming To Linear And Vice Versa
TVBlog, Adam Buckman - Wednesday, April 20, 2022
TV shows today are coming out from behind streaming paywalls for seco ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...