- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- CNN+ To Be Shut Down Just One Month After Launch
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Top Warner Bros. Discovery execs, who were formulating their own CNN strateg ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
PolicyBlog, Wendy Davis - Thursday, April 21, 2022
Florida may end a theme-park exemption to its new social media la ...
- Xandr Strikes Trial Deals With Six Measurement Companies
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Building on more TV measurement tests from TV advertising sellers, Xandr, t ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- 'Man Who Fell To Earth' Is An Alien Immigration Story
TVBlog, Adam Buckman - Friday, April 22, 2022
The new Showtime series about an alien who literally falls to Ear ...
- HBO Max To Join Verizon's +Play Aggregation Platform
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
Upcoming +Play already has more than 20 streaming subscription services on boar ...
- Netflix's Cancels Leapt By 1M in U.S. Alone In Q1
Digital News Daily, Karlene Lukovitz - Thursday, April 21, 2022
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normal ...
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
Media Insider, Dave Morgan - Thursday, April 21, 2022
Hastings has long understood that adding advertising to his business will bri ...
- Subscription Cost Is Top Reason For Canceling Streaming
Research Intelligencer, - Thursday, April 21, 2022
A large library of content is the No. 1 reason that viewe ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Netflix In Decline? Stranger Things Have Happened
TVBlog, Adam Buckman - Thursday, April 21, 2022
The subscription streaming world that Netflix dominated by itself for years ...
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Digital News Daily, Karlene Lukovitz - Wednesday, April 20, 2022
The Entertainment on Demand division foresaw a Q1 decline in penetration f ...
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
Netflix President and co-CEO Reed Hastings, during an earnings call, said ...
- The Real Effect Of TV Commercials... On Mute
TV Watch, Wayne Friedman - Wednesday, April 20, 2022
Turning the sound off during commercials has been my thing for so ...
- TV Shows Migrating From Streaming To Linear And Vice Versa
TVBlog, Adam Buckman - Wednesday, April 20, 2022
TV shows today are coming out from behind streaming paywalls for seco ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 19, 2022
Microsoft, apparently, is at it again -- looking to build a progr ...
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
Television News Daily, Wayne Friedman - Monday, April 18, 2022
TV networks have been gradually transitioning many shows to earlier season-enders, whi ...
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
Television News Daily, Wayne Friedman - Tuesday, April 19, 2022
The still-young premium streaming video industry continues to count on free months-lo ...
- Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?
TV Watch, Wayne Friedman - Tuesday, April 19, 2022
Three months ago, overall media inflation was projected to lag consumer pri ...
- In Days Of Old, TV Ratings Stories Tried To Keep It Simple
TVBlog, Adam Buckman - Tuesday, April 19, 2022
For ordinary people, the only audience measurement they can understand is basical ...
- Netflix To Offer 'Exploding Kittens' As Both Game And TV Series
Video Insider, Karlene Lukovitz - Tuesday, April 19, 2022
In a first, Netflix is expanding its free member benefits with ...
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
Digital News Daily, Karlene Lukovitz - Monday, April 18, 2022
Nonpaid streaming service households drove growth up from 74% year ago; whi ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...