- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Peloton Scrambles For Damage Control After 'Sex And The City' Sequel's Plot Bombshell
Digital News Daily, Karlene Lukovitz - Friday, December 10, 2021
Following a major character's death after working out on a Peloton bik ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Netflix Expands Its Fan-Based Event Tudum To An Entertainment News Website
Television News Daily, Wayne Friedman - Friday, December 10, 2021
Netflix is launching an entertainment news website, Tudum, offering news and vide ...
- Now About To Start Its 26th Season, PBS' 'Roadshow' Is No Antique
TVBlog, Adam Buckman - Friday, December 10, 2021
In the television business, nothing is sturdier than a simple concept do ...
- Fox News To Light 2nd Christmas Tree After First One Was Torched
Around the Net In Digital, Karlene Lukovitz - Thursday, December 9, 2021
A large "All-American Christmas Tree" in front of Fox's New York headquarte ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
Data from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- CNN Suspends Prime-Time Host Chris Cuomo 'Indefinitely'
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Chris Cuomo has been suspended because of his involvement in attempting ...
- Super Tramp: Showtime Doc Brings Chaplin Vividly To Life
TVBlog, Adam Buckman - Thursday, December 9, 2021
A new documentary about Charlie Chaplin emerges as one of the mo ...
- Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices
Digital News Daily, Karlene Lukovitz - Wednesday, December 8, 2021
The deal between the largest OTT platform and second-largest app averts ...
- Automotive TV Spending Down 8.8% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
Certain brands spent more in late 2020 to make up for ...
- Nunes Leaving Congress To Head Trump Media Co.
MediaDailyNews, Wayne Friedman - Tuesday, December 7, 2021
The Trump company intends to merge with Digital World Acquisition Corp, ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
"That doesn't mean for a second that they should be in television ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- The Incredible Shrinking TV Interview
TVBlog, Adam Buckman - Wednesday, December 8, 2021
Prime-time interviews such as the one last week with Alec Baldwin ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Icky Toilet Tales Mar New 'Elementary' Sitcom On ABC
TVBlog, Adam Buckman - Tuesday, December 7, 2021
A small child is positioned as being no more controllable than ...
- Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
Video Insider, Karlene Lukovitz - Tuesday, December 7, 2021
The lawmakers urged the DoJ to "conduct a thorough review of th ...
- Zenith: Global Social Media Spend To Overtake TV In 2022
Digital News Daily, Karlene Lukovitz - Monday, December 6, 2021
In the U.S., traditional television ad spend is projected to rise ...
- NHL Celebrates 'Nothing Regular,' Returns To ABC
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
The campaign marks the first time the NHL has been on A ...
- Connected TV Will Be Biggest Source Of Growth For TV Ad Spending
Research Intelligencer, - Monday, December 6, 2021
The growing number of consumers who watch video on internet-connected devices li ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022
Television News Daily, Wayne Friedman - Friday, December 3, 2021
One of the fastest-growing segments continues to be new digital and O ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...
- Pickett's Charge: Average 'Joe' Takes On Western Baddies
TVBlog, Adam Buckman - Monday, December 6, 2021
Spectrum's new Wyoming mountain drama is a breath of fresh air. ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
MediaDailyNews, Joe Mandese - Friday, December 3, 2021
The study from Ipsos MORI also finds that "media" overall is amo ...
- Facebook Runs Ads Comparing Vaccine To Holocaust, As Fox's Logan Compares Fauci To Mengele
PolicyBlog, Karlene Lukovitz - Friday, December 3, 2021
Surprise: Some Facebook advertisers and Fox News' Lara Logan are now spreadi ...