- Unruly Intros Content-Driven Targeting For Programmatic CTV
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The solution enables buyers to specify which shows ads will run ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Peacock's Half-Baked 'Baking It' Takes The Cake
TVBlog, Adam Buckman - Thursday, December 2, 2021
TV's activist role in enabling America's addiction to fattening food continues th ...
- TV, Movie Viewing Have Lost Share Of Overall Entertainment Time: Study
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
TV and movie viewing still command the largest share, and did s ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NextGen TV To The Rescue? Billions In New Revenue Could Come Soon To Local TV
TV Watch, Wayne Friedman - Wednesday, December 1, 2021
NextGen base revenue is projected to be 22% of all local ...
- When Producers Tell Their Life Stories, Networks Give Them Shows
TVBlog, Adam Buckman - Wednesday, December 1, 2021
The creators of some TV shows evidently believe strongly that their o ...
- Media Tech Buyers Still Rely Most On Trade Shows For News, Vendor Info
MediaDailyNews, Karlene Lukovitz - Tuesday, November 30, 2021
Sellers also value trade shows, but tend to underestimate their role ...
- 'Sunny in Philadelphia' Does Its City Proud For 15 Seasons
TVBlog, Adam Buckman - Tuesday, November 30, 2021
The "TV Blog" salutes "It's Always Sunny in Philadelphia" for making ...
- Disney To Up Content Spend 32%, To Whopping $33B, In 2022
Video Insider, Karlene Lukovitz - Tuesday, November 30, 2021
That's heft even by top-streamer standards: Netflix is spending about $14 milli ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- CW's Blue, Furry Beebo Is New Hero For The Small Screen
TVBlog, Adam Buckman - Monday, November 29, 2021
A new animated Christmas special for children coming to The CW th ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Nash Bridges Is An Active Senior In New TV Movie Comeback
TVBlog, Adam Buckman - Friday, November 26, 2021
As before, this new "Nash Bridges" TV movie stars Don Johnson, n ...
- Streamers' Black Friday Deals Include Free Movie Tickets With HBO Max Annual Subs
Digital News Daily, Karlene Lukovitz - Wednesday, November 24, 2021
Converting per-month subscribers to annual plans could help offset some churn expect ...
- Netflix Acquires Visual Effects Company Scanline VFX
Digital News Daily, Karlene Lukovitz - Wednesday, November 24, 2021
In another big investment in original content, Netflix will now own o ...
- BBC Records Highest-Ever Global Audience: 489M Viewers Per Week
MediaDailyNews, Karlene Lukovitz - Wednesday, November 24, 2021
The number puts the BBC on track to reach its goal ...
- 'The Waltons' Comes Back Home With New TV Movie
TVBlog, Adam Buckman - Wednesday, November 24, 2021
"The Waltons' Homecoming" is genuinely heartfelt and because of the quality ...
- Behind TikTok's Aggressive Push Into Connected TVs, Devices
Video Insider, Karlene Lukovitz - Tuesday, November 23, 2021
To attract more advertising, TikTok needs to gain more trust, not ju ...
- Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The move is another key step in Nielsen's development of its cross-platfo ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- Amazon Boosts Ad Airings By 40% As Holiday Shopping Season Looms
Research Intelligencer, - Monday, November 22, 2021
Amazon's gain contrasted with the pullback in ad airings among other retailer ...
- Harrowing NatGeo 'Hot Zone' Revives 2001 Anthrax Memories
TVBlog, Adam Buckman - Monday, November 22, 2021
Everyone remembers 9/11, but it is sometimes easy to forget that ...
- Addressable's Remaining Obstacles: More Business Than Tech?
Advanced TV Insider, Karlene Lukovitz - Friday, November 19, 2021
The core technology needed to drive a breakthrough for addressable TV advertisi ...
- Leichtman: Pay-TV Subs Down 650K In Q3, Vs. 1.23M Loss In Q2
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
AT&T's spun-off DirecTV, U-verse and AT&T TV collectively lost 412,000 subs ...
- NBCUniversal Scores Premier League's Soccer In Multi-Year Billion-Dollar Deal
Television News Daily, Wayne Friedman - Friday, November 19, 2021
NBCU will air 380 games through 2028 on NBC, USA Network, Telemund ...
- ViacomCBS Puts On The Dog With Family-Friendly 'Clifford'
TVBlog, Adam Buckman - Friday, November 19, 2021
ViacomCBS is so excited about this movie that it issued two separa ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- Expand Disney+ Beyond Family Fare? Disney Execs Reportedly Disagree
Digital News Daily, Karlene Lukovitz - Thursday, November 18, 2021
CEO Bob Chapek is forging ahead with a broader range of conten ...