- MGM Resorts - This Is What Performance Looks Like In 2025
Performance Marketing Insider, Laurie Sullivan - Friday, December 20, 2024
MGM Resorts is testing search on Pinterest and TikTok - a ve ...
- OpenAI Call-In Search Service Offers Data Gift From Users - Voiceprints
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Now it's easy to pick up a phone and search for informati ...
- Wyndham Hotels' 'Stay Close' Values Family Celebrations - And Personal Space
MAD, Fern Siegel - Tuesday, December 17, 2024
The hotel franchise has a special holiday message for travelers: Stay ...
- Costco Sells 150-Day Cruise For $293,000
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
The retailer posts another strong quarter and plans 29 new stores ...
- Sun Valley Resorts Channels Folk Classic With 'Ski On The Sunny Side'
Marketing Daily, Danielle Oster - Monday, December 16, 2024
The campaign reimagines the song "Keep On The Sunny Side," setting t ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Performance Marketing Insider, Laurie Sullivan - Monday, December 16, 2024
Paid search has become the most effective channel to drive awareness f ...
- Vienna's Architectural Heritage Showcased On Realtor.com
MAD, Fern Siegel - Friday, December 6, 2024
A surprised public, looking for homes, discovered the splendor of the city ...
- Cruise Control: Waddingham Gives 'Love Boat' A Modern Twist
MAD, Fern Siegel - Wednesday, November 27, 2024
The 'Ted Lasso' star sets sail on Princess Cruises, showcasing her singi ...
- Airbnb Helps Solve 'Santastrophe' In Animated Holiday Ad
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
Spot follows rhyming narrative of "A Visit from St. Nicholas," while playi ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- Luxury Liner Silversea Sails With Superbloom As Creative AOR
MAD, Fern Siegel - Thursday, November 21, 2024
The agency's first work is expected in early 2025, highlighting the val ...
- Visit Tampa Bay Is 'Ready' For Tourists
Out to Launch, Fern Siegel - Tuesday, November 19, 2024
The city is investing $1.4 million in a November-December paid-media campaign. ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- TikTok Files Trademarks, Commits To Stateside Business
MediaDailyNews, Colin Kirkland - Thursday, November 14, 2024
TikTok has filed two U.S. trademarks that aim to capitalize on i ...
- United Airlines Explains Its Alternate Super Bowl Route
Marketing Daily, Danielle Oster - Wednesday, October 30, 2024
The brand's local rather than national approach acknowledged that most viewers' favori ...
- Hyatt Launches 'Roots To Reunion' To Appeal To Multigenerational Travelers
Marketing Daily, Danielle Oster - Thursday, October 24, 2024
The program includes features such as a family travel expert, dedicated itinerarie ...
- Why Southwest Airlines Partnered With Chicago's Mr. Beef
Marketing Daily, Danielle Oster - Tuesday, October 22, 2024
A one-day "Southwest Combo" offering at the restaurant featured a side ...
- Arizona Reframes Image In 2025 Campaign
Out to Launch, Fern Siegel - Monday, October 21, 2024
The goal is to highlight the state's landscapes, culture and business commun ...
- 'Over The 'Rainbows': Visit Lauderdale Highlights Inclusive Travel
Out to Launch, Fern Siegel - Wednesday, October 16, 2024
The "No End to the Rainbows" campaign welcomes LGBTQ+ tourists. ...
- United Airlines Hires First Director Of Creative Strategy, Content
Marketing Daily, Danielle Oster - Friday, October 11, 2024
Christina O'Rourke will be tasked with shaping creative strategy for the bran ...
- Ramada By Wyndham Seeks A 'Chief Eats Officer'
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
This "CEO" will create culinary travel content to be featured on Ramada ...
- NHL Signs Norwegian As First Official Cruise Line
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2024
NHL fans will be able to engage with the cruise line ...
- Wyndham Taps Havas As North American Consumer Marketing AOR
Accounts on the Move, Fern Siegel - Thursday, October 3, 2024
Havas will oversee media, creative, social and digital across all Wyndham bra ...
- Famous Aussies, Including Director Baz Luhrmann, Go To Bat For Qantas
Marketing Daily, Danielle Oster - Thursday, October 3, 2024
It's the airline's first new campaign to reach North America in ...
- Meet Boston On The Power Of Music, And Why It Staged A Festival In Atlanta
Marketing Daily, Danielle Oster - Thursday, October 3, 2024
"We want people to know there's an eclectic, diverse music scene, whi ...
- Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Email Insider, Ray Schultz - Thursday, October 3, 2024
The dynamic new Gmail summary cards - already appearing in Android a ...
- Amtrak Embarks On Ambitious 'Retrain Travel' Journey
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
The multiyear "Retrain Travel" campaign focuses on train travel as a w ...
- Spark Named AOR For Greater Fort Lauderdale
Accounts on the Move, Fern Siegel - Monday, September 30, 2024
The agency will develop campaigns aimed at domestic and global markets. ...
- Visit PA Positions State As 'Great American Getaway'
MAD, Fern Siegel - Thursday, September 26, 2024
Pennsylvania is celebrated as the best destination to enjoy autumn. ...
- OYO Parent Company Acquires Motel 6, Studio 6 For $525M
Marketing Daily, Danielle Oster - Tuesday, September 24, 2024
The company said Motel 6 and Studio 6 would "continue to opera ...