Wyndham Taps Havas As North American Consumer Marketing AOR

Wyndham Hotels & Resorts is booking Havas.

The company has selected Havas as its North American consumer marketing AOR.

Havas will oversee media, creative, social and digital across all Wyndham brands. The hotel franchise has 9,200 hotels spanning 25 global brands, including La Quinta, Ramada and Super 8.

In addition, the agency will handle Wyndham Rewards, the guest-loyalty program.

“With the help of Havas, we’ve found an ideal partner who not only understands our guests but is well-positioned to help our brands break through the clutter. It’s a transformative shift for Wyndham. One we believe will help drive meaningful, long-term consumer engagement, and in turn, greater returns for our thousands of franchisees,” said Marissa Yoss, vice president, media and brand marketing, Wyndham Hotels & Resorts.

The first work between Havas and Wyndham is expected later this year. Full brand campaigns arrive in 2025.

“This partnership underscores the significance of our Converged strategy,” added Greg James, CEO, Havas Media Network North America, “which brings together media, creativity and technology and can enhance the entire customer journey.”

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