- TV's Advertising Power Is Still Fading, Study Finds
Research Intelligencer, Robert Williams - Wednesday, April 30, 2025
Ad recall and viewer engagement have reached new lows in today's second-screeni ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Robert Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Discovery's Leever Promoted To President, Digital Products
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
Karen Leever, executive vice president-general manager of digital media at Discovery, wi ...
- TV Marketers Must Address Distracted Consumers
TV Watch, Wayne Friedman - Wednesday, September 5, 2018
My father has media distraction, and then some. Does this remind y ...
- Verizon Sets 5G Home Internet Launch, With Free YouTube TV, Apple TV 4K
Connected Thinking, Chuck Martin - Wednesday, August 15, 2018
As phone makers start to look at launching 5G phones, Verizon ju ...
- MobiTV Preps 'MobiTV Connect' To Boost Streaming Of Pay TV
Digital News Daily, Alex Weprin - Monday, June 18, 2018
MobiTV says it has secured hosted streaming delivery rights for more th ...
- Comcast Extends Smart Home Control To Android Wear Watches
AI & IoT Daily, Chuck Martin - Tuesday, April 10, 2018
During CES in January, Comcast Xfinity announced an expansion of its ho ...
- New Voice Assistants At CES: LG TV Remote, GE Lights, Nuance AI Link
Connected Thinking, Chuck Martin - Wednesday, January 3, 2018
At CES last year, voice was a big deal. Primarily, companies we ...
- Smart TVs Join The In-Home Digital Voice Race
Connected Thinking, Chuck Martin - Tuesday, December 26, 2017
While voice control of in-home smart devices continues to grow, consumers a ...
- Is Streaming Cord-Sharing Next?
TV Watch, Wayne Friedman - Thursday, December 21, 2017
Pay TV companies are increasingly worried about password sharing when it com ...
- NBC Will Stream 1,800+ Hours Of 2018 Winter Olympics
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
The live streaming feeds may especially come in handy for the 20 ...
- TV Everywhere Becomes Real
Media Insider, Steven Rosenbaum - Monday, November 6, 2017
Back when I heard about the first Video Everywhere Summit from ...
- TV Networks Need To Be On Every Platform
TV Watch, Wayne Friedman - Tuesday, October 24, 2017
TV networks need to be in the digital space, with as ma ...
- Are Viewers Warming To Streaming Sports?
Video Insider, Alex Weprin - Tuesday, October 24, 2017
Live sports, long the linchpin for the traditional television bundle, appear ...
- Consumers Moving To Watching TV On VR Headsets
Connected Thinking, Chuck Martin - Tuesday, October 10, 2017
Television viewing is coming to virtual reality. While VR headsets have be ...
- Roku Readying IPO At $1B Valuation
Around The Net In Television, Gavin O'Malley - Friday, July 14, 2017
Roku is reportedly readying its public offering. As such, “The Los Gato ...
- TV In 2027: Everywhere, Granularly Focused
Television News Daily, John DeFilippis - Tuesday, July 11, 2017
With consumer behavior changing, new technology, and new entrants in the ...
- Controlling Connected Home Entertainment Devices Still Old School
Connected Thinking, Chuck Martin - Monday, June 26, 2017
It typically takes quite a long time for a specific technological chan ...
- Tracy Swedlow And The Future Of Television
Television News Daily, Charlene Weisler - Tuesday, June 27, 2017
Here is what's on tap for this year's TV of Tomorrow even ...
- The Reinvention Of TV
Online Spin, Maarten Albarda - Monday, May 22, 2017
We are just coming out of the annual ritual that is t ...
- CW Unveils New 'Dynasty,' Pitches Appeal To Young Viewers
Television News Daily, Adam Buckman - Thursday, May 18, 2017
The network announced it will move a number of its current sho ...
- News Roundup: Pay TV Still Thrives, comScore To Measure OTT Viewing
TV Everywhere, Wayne Friedman - Friday, May 19, 2017
Here's a round-up of recent news in the TV Everywhere space, cull ...
- Facebook TV Confirms Data and Content Are Like Peas And Carrots
Online Spin, Cory Treffiletti - Wednesday, May 10, 2017
Some say content is king. Some say data is king. I thi ...
- Do We Still Need An Upfront?
TV Everywhere, Steve Sternberg - Wednesday, May 10, 2017
The broadcast networks are the driving force in maintaining the upfront, a ...
- 'The Handmaid's Tale': The Fruit of Hulu
Mad Blog, Barbara Lippert - Friday, May 5, 2017
"The Handmaid's Tale," a phenomenal drama now streaming on Hulu.com, looks ...
- Pre-Upfront: Things That Matter, Things That Don't
TV Everywhere, Steve Sternberg - Wednesday, May 3, 2017
Live viewing matters -- and so does cross-promotion. Pre-season buzz for ...
- Bill O'Reilly's Ratings: Not As Strong As You Might Think
TV Everywhere, Steve Sternberg - Wednesday, April 26, 2017
Recent headlines exclaiming "Cable News Ratings Soar," about how there were 72 ...
- Demographics, Entertainment Choices Push TV Everywhere
TV Watch, Wayne Friedman - Wednesday, April 26, 2017
Younger digital media platforms for traditional TV programming have been seen ...
- TV Everywhere Via OTT Devices Rises
Television News Daily, Wayne Friedman - Monday, April 24, 2017
While mobile viewing of TVE content is dropping, viewing on TV-connected devic ...