- BBC Online Breaks Record Just Days Into Olympics
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 31, 2012
Released Tuesday, BBC Online's first stats for its Olympic coverage revealed th ...
- Lords Suggest TV Be Broadcast Only By Internet
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 31, 2012
The switch to digital television is not yet complete, but UK househol ...
- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- Yahoo's IntoNow 3.0 Syncs With TV
MediaDailyNews, David Goetzl - Tuesday, July 31, 2012
Yahoo is making a bid to be a pacesetter in media companie ...
- Weather Channel Lures Political Dollars To Mobile Platform
MediaDailyNews, David Goetzl - Tuesday, July 31, 2012
Politicians who find the prevailing winds blowing against them can now tu ...
- SET Rebrands To Refine Ad Targeting For Clients
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
Attempting to make online video ad buying similar to television, Affine Syste ...
- Nielsen Sued For More Than $1B For Alleged Misconduct
Around the Net In Media, Phyllis Fine - Tuesday, July 31, 2012
In a serious and potentially costly legal challenge to The Nielsen Co ...
- How Ironic: Twitter Disrupts TV's Cycling Coverage
Around the Net In OMD Europe, Nina Lentini - Monday, July 30, 2012
The BBC blamed the Olympic Broadcasting Service (OBS) for the lack ...
- Celebrities Make Phone Cases Fashionable
Marketing Daily, Aaron Baar - Monday, July 30, 2012
This September, Case-Mate, which makes covers for all sorts of electronic device ...
- Enterprise Debuts Spot During Olympics
Marketing Daily, Tanya Gazdik - Monday, July 30, 2012
The spot, which focuses more on patriotism and less on the spor ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- In An Industry First, A Directory Of Nets Selling VOD Ads Is Published
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2012
As part of a broader initiative to create some structure around o ...
- Nexstar TV Station Gets Political Ad Waiver
MediaDailyNews, David Goetzl - Monday, July 30, 2012
Nexstar has received a waiver from the FCC that allows one ...
- Valuing TV Ad Plans In Light Of Moving Marketing Executives
TV Watch, Wayne Friedman - Tuesday, July 31, 2012
The success of your product on TV might just depend on t ...
- Merchandizing Video Content: The Video Promotion Challenge
Video Insider, Ted May - Tuesday, July 31, 2012
More people are consuming more video in more places and on mo ...
- Olympics: Record Audience, $1.2B NBC Revenue -- But Usual Viewer Complaints
Around the Net In Media, Phyllis Fine - Monday, July 30, 2012
Good news for Comcast and NBC from London: The network reports reco ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- New KBB.com Campaign Focuses On New Cars
Marketing Daily, Karl Greenberg - Sunday, July 29, 2012
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaig ...
- Belo Spot Revs Aided By Political Push
MediaDailyNews, Wayne Friedman - Friday, July 27, 2012
Belo Corp. witnessed uneven results from its core advertising spot revenue ...
- CBS Touts Strong Year, Scripted Lineup
MediaDailyNews, Wayne Friedman - Sunday, July 29, 2012
Creatively and financially, CBS believes it has had a strong 2011-2012 seaso ...
- Woodie To SVP, Spot Sales For MundoFox
MediaDailyNews, Fern Siegel - Friday, July 27, 2012
Phillip Woodie will run the new rep firm that will sell nation ...
- Second Screen Saves Opening Ceremony
MoBlog, Steve Smith - Monday, July 30, 2012
As the nurses danced and the Voldemort blow-up doll ascended, I kn ...
- TV App Viggle Hits 1M Users
Raw, Mark Walsh - Monday, July 30, 2012
TV check-in app Viggle has notched a million registered users since launchi ...
- GPS Fails at Olympics, Twitter Blamed
The Social Graf, Erik Sass - Monday, July 30, 2012
The [International Olympic Committee] says social media users helped cause problems f ...
- With Online Video Series, No Appointments Necessary
TV Watch, Wayne Friedman - Monday, July 30, 2012
What happened to appointment television? Some say your DVR, laptop, and tabl ...
- Five Stories That Remind Us How Quickly Things Are Changing These Days
Video Insider, Ashkan Karbasfrooshan - Monday, July 30, 2012
Dear social media gurus, I get it: if you ran NBC, you ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- And There's Sex With Go Daddy
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Internet domain name company Go Daddy is doffing patriotism for sex ...
- Google Fiber Won't Disrupt Old Cable TV Model
Around the Net In Media, Phyllis Fine - Friday, July 27, 2012
Google's Kansas City fiber-optic project may give consumers super-speedy Internet service, b ...
- More TV Carriage Wars Coming
Around the Net In Media, Phyllis Fine - Friday, July 27, 2012
The Dish-Viacom fee war may have been resolved, but Kenneth Ziffren believ ...