- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Nielsen Faces 'S' Storm Over Sandy: Pulls NY DMA, Billions In Ad Guarantees At Stake
MediaDailyNews, Joe Mandese - Tuesday, November 13, 2012
While a small matter compared with the loss of life, homes a ...
- Nielsen Buys SocialGuide, Extends Social TV Data Reach
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
Nielsen has acquired SocialGuide, which provides real-time social TV data for ov ...
- Cabler BabyFirst Transitions To Limited Ad-Supported Channel
MediaDailyNews, Wayne Friedman - Monday, November 12, 2012
The 35-million-subscriber channel BabyFirst -- which has been around for six yea ...
- 'Nashville' Gets Full-Season Order, Offers Multiple Revenue Outlets
MediaDailyNews, David Goetzl - Monday, November 12, 2012
ABC's "Nashville" was noted by Disney CEO Bob Iger last week ...
- Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment
Online Media Daily, Joe Mandese - Tuesday, November 13, 2012
The amount of time Americans spend watching "TV" via a traditional televisi ...
- The Lazy, Hazy, Crazy TV Viewer
TV Board, Gary Holmes - Tuesday, November 13, 2012
very once in a while when I'm flipping around the TV, I' ...
- What Does Wasted Political Ad Spending Mean For 2016?
TV Watch, Wayne Friedman - Tuesday, November 13, 2012
Some $400 million in Republican fundraising to buy ads for the Presidenti ...
- NBC Booms While Other Nets Burn
Around the Net In Media, Phyllis Fine - Monday, November 12, 2012
NBC's comeback to the top of the ratings charts after many yea ...
- Russia's Videomore Expands As JV LIke Hulu
Around the Net In OMD Europe, Nina Lentini - Sunday, November 11, 2012
A social TV network" owned by one Russian broadcaster is transforming ...
- Even Santa Wants To Save With Alltel
Marketing Daily, Aaron Baar - Friday, November 9, 2012
With the holiday shopping season being one of the most important tim ...
- Judge Rejects Injunction Against Auto Hop
MediaDailyNews, Fern Siegel - Friday, November 9, 2012
A California judge has rejected a request for a preliminary injunction again ...
- TV Blackouts Force Viewers, Markets To Consider Alternatives
MediaDailyNews, Wayne Friedman - Friday, November 9, 2012
Long-term TV viewers and marketers may seek out more digital alternatives wh ...
- Election Money Fuels Big Gains For Scripps
MediaDailyNews, Wayne Friedman - Friday, November 9, 2012
Big political dollars drove another group of TV stations -- owned ...
- Nielsen Seeks Dismissal Of New Delhi TV $1 Bil Suit
MediaDailyNews, Steve McClellan - Friday, November 9, 2012
Ratings/research company Nielsen Co. has filed a motion with the New Yo ...
- Networks Give Orders To 9 New Shows So Far
MediaDailyNews, David Goetzl - Friday, November 9, 2012
More than half of the 17 new shows launched this fall ...
- CBS Bests Reality Shows
MediaDailyNews, Wayne Friedman - Friday, November 9, 2012
CBS resumed its winning ways on Thursday, leading all networks in t ...
- Why TV Networks Want To Move From C3 To C7 Ratings
TV Watch, Wayne Friedman - Monday, November 12, 2012
During their respective earning calls In the space of a week, bo ...
- Virgin Media Takes On BSkyB's Sky Go
Around the Net In OMD Europe, Nina Lentini - Thursday, November 8, 2012
The online service will allow TiVo users to manage their boxes throu ...
- VP Biden Makes 'Parks And Recreation' Cameo
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
VP Joe Biden will make his TV acting debut Nov. 15 wi ...
- NFL Invests In TV Product Despite Attendance Issues
MediaDailyNews, David Goetzl - Thursday, November 8, 2012
Even as the NFL worries about fans not attending games because t ...
- Hulu Debuts Ad-Free Kids Section
Online Media Daily, Fern Siegel - Friday, November 9, 2012
Hulu launched a dedicated kids section on its site and its a ...
- B&N Launches Nook TV Ad
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
Barnes & Noble has kicked off a new TV campaign promoting i ...
- 'The Walking Dead' Delivers One Of The Most Powerful Hours Of Scripted TV This Year
TV Board, Ed Martin - Friday, November 9, 2012
I thought my 2012 year-end ten-best list was good to go unt ...
- When TV News Turns 'Awkward' -- Can We Please Get Some More?
TV Watch, Wayne Friedman - Friday, November 9, 2012
Awkward TV burst out on election night -- and we need mo ...
- Beetles Play Abbey Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 8, 2012
Channel 4 and Abbey Road Studios have teamed up with Volkswagen ...
- Number Of Web-Connected TVs To Triple By 2017
Around the Net In Media, Phyllis Fine - Thursday, November 8, 2012
The number of Internet-connected TVs in the world will almost triple ...
- Macy's Aims For Some Black Friday App-Kicking
Marketing Daily, Sarah Mahoney - Wednesday, November 7, 2012
Created in partnership with eBay, the app will preview Black Friday special ...
- The Whole Story: Mealtime Media
MediaDailyNews, Mike Bloxham - Thursday, November 8, 2012
TV is not only the dominant media choice at 25% average weekd ...
- Martha Stewart To Exec Produce 'Martha' Sitcom
MediaDailyNews, Fern Siegel - Wednesday, November 7, 2012
Martha Stewart is executiving producing a new show for Fox called t ...