- Streamers Will Experience Volatility In 2022 - And That's A Good Thing
TV Watch, Wayne Friedman - Tuesday, December 7, 2021
The streaming consumer option is still not a perfect a la car ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022
Television News Daily, Wayne Friedman - Friday, December 3, 2021
One of the fastest-growing segments continues to be new digital and O ...
- CNN Fires Chris Cuomo Days After Suspension
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
CNN cited additional information in its ongoing investigation to warrant the firin ...
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
TV Watch, Wayne Friedman - Monday, December 6, 2021
Is there enough ad inventory to accommodate all veteran, big branded ...
- Sinclair's Diamond Sports Group Inks NHL Renewal Deal, MLB Lockout Looms
Television News Daily, Wayne Friedman - Thursday, December 2, 2021
Diamond Sports Group's multi-year deal with the NHL gives it digital a ...
- Major League Baseball Lockouts Haunt TV Marketers
TV Watch, Wayne Friedman - Friday, December 3, 2021
Baseball was hurt the last time there was a lockout -- ba ...
- Advocado Buys Kantar's Ad Verification Unit
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Advocado says the deal gives it an integrated ad verification, attribution a ...
- Veteran TV Ad Sales Exec Steve Mandala Named CRO, Estrella Media
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
EstrellaTV, a national Spanish broadcast TV network, reaches over 40 million U. ...
- A Strong Ad Start To The TV Season May Slow In 2022
TV Watch, Wayne Friedman - Thursday, December 2, 2021
National TV automotive ad spend for the last two weeks of Novemb ...
- Netflix International Hit Spawns Many Global Marketing Tie-Ins
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 30, 2021
Spanish show "Money Heist" lends its brand to products from Magnum i ...
- Disney's Cable TV Nets Sink 10% In Subscribers YoY
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Disney's annual report says its distributed U.S networks have each dipped so ...
- Streamers Offer Attractive Deals: Hulu, Discovery+ Weigh In With Big Price Reductions
TV Watch, Wayne Friedman - Tuesday, November 30, 2021
Premium streaming services of all kinds are making drastic decisions to hopeful ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- Comcast Has A Hulu Predicament: Keep Or Sell?
TV Watch, Wayne Friedman - Monday, November 29, 2021
NBCU needs to make a big decision soon -- sell off i ...
- Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours
Research Intelligencer, - Friday, November 26, 2021
Consumption of apps or services that don't carry advertising, such as Netfl ...
- Combined WarnerMedia/Discovery Deal To Scoop $10B A Year In Advertising
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
For the most recent nine-month period in 2021, combined ad revenue total ...
- Netflix's 'Red Notice' Achieves Near Gold Level Status
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
In its second week, the original movie "Red Notice" pulled in ...
- Adult-Themed, Less-Action Movies May Not Need Theatrical Releases
TV Watch, Wayne Friedman - Friday, November 26, 2021
Viewers may prefer watching more intimate dramas at home and blockbusters ...
- Hallmark Channel Takes Top Holiday Theme Ad Impressions For 2021, Walmart, Amazon Big TV Spenders
Television News Daily, Wayne Friedman - Tuesday, November 23, 2021
From Oct. 1-Nov. 18, Hallmark pulled in an estimated 4.4 billion impressio ...
- Are Roku's Rivals Coming? The Market Thinks So
TV Watch, Wayne Friedman - Wednesday, November 24, 2021
For many consumers, having a more primary service for the bulk ...
- Nielsen To Launch An Individual Commercial Measuring Service In 2022
Television News Daily, Wayne Friedman - Monday, November 22, 2021
The company claims the new metrics will offer better comparisons across digit ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...
- Hulu+Live TV Boosts Disney's Streaming Business
TV Watch, Wayne Friedman - Tuesday, November 23, 2021
Disney is raising the price of Hulu+Live TV to $69.99 from $64.9 ...
- 'Ghostbusters: Afterlife' Screens $44M At Opening Weekend, 'King Richard' Underwhelms
MediaDailyNews, Wayne Friedman - Sunday, November 21, 2021
Sony Pictures spent about half of its $16.5 million in national ...
- Instead Of Adding Games To The NFL, Add More Teams
TV Watch, Wayne Friedman - Monday, November 22, 2021
Raising the number of teams to as many as 40, from t ...
- Sunday Talk Shows Lack Diversity Of Guests
Research Intelligencer, - Friday, November 19, 2021
Men far outdistance women and people of color on Sunday morning ne ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- TV, Digital News Consumers Register Skepticism, Which May Be A Good Thing
TV Watch, Wayne Friedman - Friday, November 19, 2021
Some 36% of consumers said they got their news "often" from ...
- Roku's Video Ad Estimates Lowered, Streaming Slowdown Forecast
Television News Daily, Wayne Friedman - Wednesday, November 17, 2021
Roku is expected to see $7.5 billion in revenues in 2025, whi ...
- Paramount+ Adds A Record 1 Million Subscribers In A Week
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The boost was thanks to a highly touted new TV show fr ...