- Nielsen's October 'Gauge' Remains Relatively Flat For Streaming
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
Cable TV still commanded the biggest share -- 38% -- which w ...
- AT&T's 'Malpractice' At WarnerMedia May Be Warning For Future Mergers
TV Watch, Wayne Friedman - Thursday, November 18, 2021
Business lessons -- especially when it comes to media -- always ne ...
- An Ode To 'Saturday Night Live'
Media Insider, Cory Treffiletti - Wednesday, November 17, 2021
Thinking about how the show has maintained such longevity over the year ...
- A Look At Global Converged TV Trends: Q&A With TVSquared's Jamie Lemle
MediaDailyNews, Charlene Weisler - Tuesday, November 16, 2021
"To support converged TV initiatives, the need for holistic, cross-platform measurement h ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Discovery Launches New Streaming Ad Products
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
The company, which is calling those commercials 'Green-Light Ads,' did not off ...
- Netflix To Release Weekly Viewing Top Ten Lists Of Hours Viewed
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Netflix believes engagement -- measured by hours viewed -- is its be ...
- Measurement Company Samba TV Posts 24% Revenue Gains
Television News Daily, Wayne Friedman - Tuesday, November 16, 2021
Samba TV saw revenue rise for the most recent nine-month period ...
- Green Bay Packers Make Rare Stock Offer, Aaron Rodgers Returns
TV Watch, Wayne Friedman - Wednesday, November 17, 2021
Lambeau Field faithful Packers fans greeted Rodgers' return to the team, aft ...
- In 2022, The Olympics Will Be Promoted After The Super Bowl
TV Watch, Wayne Friedman - Tuesday, November 16, 2021
Any TV show that follows the Super Bowl can get extraordinary promoti ...
- 'Eternals' Remains Top Movie For Second Week, 'Venom' Hits $202M
MediaDailyNews, Wayne Friedman - Sunday, November 14, 2021
"Eternals" continues to lead all movies in key national TV advertising metri ...
- Parents Want SVOD Programming That Builds Confidence Of Kids
Research Intelligencer, - Monday, November 15, 2021
Restoring kids' confidence and joy are the top drivers of family adopti ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
Television News Daily, Wayne Friedman - Friday, November 12, 2021
Hulu is forecast to hit $3.13 billion in 2021, with YouTube ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- TV Networks, Platforms Ratchet Up Consumer-Driven Promotion
TV Watch, Wayne Friedman - Monday, November 15, 2021
Amazon Prime Video is looking for added visibility. Apple iPhone users c ...
- NBCU Expands Partnership Strategy, Strikes Deal With Holler
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
NBCU and Holler will partner to create "shareable stickers" within Venmo's payme ...
- Disney Corporate-Wide Content Has High Demand, Netflix Dominates Digital Originals
Television News Daily, Wayne Friedman - Thursday, November 11, 2021
Analysts project Disney+ will need to ramp up original content production spendi ...
- Securing A Single Media Currency Is Tricky
TV Watch, Wayne Friedman - Friday, November 12, 2021
NBCUniversal is now in the process of evaluating some 80 proposals amo ...
- CBS Claims Lead In Total Broadcast Minutes Viewed Season-To-Date, With 166.7 Billion
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
CBS says it leads in prime time with 59 billion minutes view ...
- Disney+ Subscribers Now Total 118 Million, Linear TV Business Dips
Television News Daily, Wayne Friedman - Wednesday, November 10, 2021
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 2 ...
- Is Streaming TV In Self-Driving Cars Next?
TV Watch, Wayne Friedman - Thursday, November 11, 2021
A Vericast survey found only 37% of passengers would not consider streami ...
- Home Entertainment Rise: Streamers Record 19% Uptick In Subscription Revenue
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Streaming revenues is the only home entertainment consumer spending category to sh ...
- Vizio Inks $100M In Smart TV Upfront
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Vizio says there were fewer smart TV shipments to retailers -- do ...
- Forecast: Discovery-WarnerMedia Among Top 4 Streamers, 200M Global Subs By 2026
Television News Daily, Wayne Friedman - Monday, November 8, 2021
Discovery is working to align its technology platform with HBO Max ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effe ...
- 'Love Life' And 'Sex Lives' Spur HBO Max 'Date Night' And 'One Night Stand' Activations
Marketing Daily, Les Luchter - Sunday, November 7, 2021
Hyping "The Sex Lives of College Girls," "One Night Stand" pop-ups ...
- Amazon 2021 Holiday Brand Ad Focuses On Power Of Kindness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
The power of kindness should never be underestimated, and people should ta ...
- Premium Streamers Employ Their TV Networks For Promotion, Advertising
Television News Daily, Wayne Friedman - Friday, November 5, 2021
Discovery+ continues to dominate all premium video streamers when it comes ...
- NBCSN, ESPN Classic To Close At Year's End
TV Watch, Wayne Friedman - Monday, November 8, 2021
Their demise proves sports TV isn't the savior for all things goi ...
- Viacom's Q3 Legacy: TV Ads Up 1%; Streaming Ads Grew 48%
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Advertising revenues at streamers Pluto TV and Paramount+ grew 48% to $5 ...