- Time Inc. Launches 'People/Entertainment Weekly' Streaming Video Service
Publishers Daily, Sara Guaglione - Monday, September 12, 2016
The initiative, anchored by two Time Inc. brands that cater to young ...
- In Addressable Advertising, What Marketers Don't Know Can Hurt
Real-Time Daily, Jeff Sporn - Tuesday, September 13, 2016
As promising as addressable advertising seems to be in enabling advertisers ...
- Toby Byrne Departs Fox Networks Group
Television News Daily, Wayne Friedman - Monday, September 12, 2016
Byrne, a 21-year veteran, departs after an upfront period where most broadca ...
- No Moderators For Presidential Debates? Um, Sure - But Simon Cowell Needs To Be The Judge
TV Watch, Wayne Friedman - Tuesday, September 13, 2016
Ratings for "Sunday Night Football" are falling, and new TV shows wi ...
- Wild About Harry? It's Difficult Not To Be
TVBlog, Adam Buckman - Tuesday, September 13, 2016
Never let it be said that Harry Connick Jr. lacks charisma, talen ...
- NEW! Cam Newton 'Shines' In Gatorade Ad Touting Super Bowl Rematch
Out to Launch, Amy Corr - Friday, September 9, 2016
Gatorade launched an online video starring Cam Newton, quarterback of the Caroli ...
- Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
Television News Daily, Wayne Friedman - Friday, September 9, 2016
More distractions -- from second-screen devices and/or other people in a ro ...
- Show Dumping Is Impacting OTT, Premium TV
Television News Daily, Wayne Friedman - Friday, September 9, 2016
TV viewers are now quicker to leave TV shows they love becau ...
- Better Program Stacking Deals Can Increase TV Sampling
TV Watch, Wayne Friedman - Monday, September 12, 2016
Despite the ever-growing variety of traditional TV/video programming, there's still a rou ...
- Anachronism Or Grand Tradition? 'Miss America' Crowns A New Queen
TVBlog, Adam Buckman - Monday, September 12, 2016
While grazing through the channel lineup Sunday night, I wondered if ...
- Cable Providers And Hollywood Blast Plan For Mandatory Apps
Daily Online Examiner, Wendy Davis - Friday, September 9, 2016
The Federal Communications Commission lacks authority for its new plan to enab ...
- Wild Turkey Finds Its Jazzy Side In New McConaughey-Directed TV Ad
MAD, Steve McClellan - Thursday, September 8, 2016
The spot, which the actor narrates and is featured in, is pa ...
- Ally Unifies Business Under 'Do It Right'
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2016
"We want consumers and business customers to have a better understanding ...
- Chrysler Launches Ram Hispanic Campaign
Marketing Daily, Tanya Gazdik - Friday, September 9, 2016
"Our intention was to tell a story about a mindset, almost ...
- NEW! Cam Newton Has 1,000 Enemies In Under Armour Ad
Out to Launch, Amy Corr - Thursday, September 8, 2016
Maybe it's because I recently watched "Stranger Things" in one day, b ...
- Third-Party Candidate Ads Score Highest Among Independents and Leaners
Red, White & Blog, Philip Rosenstein - Friday, September 9, 2016
All four presidential candidates with any sort of noticeable support in t ...
- PAC Political Money Increases On Cable TV
Television News Daily, Wayne Friedman - Thursday, September 8, 2016
Some 61% of all political ad spending through August came from PA ...
- FCC Says Pay TV Providers Need To Provide Free Content Apps, Forget Set-Top Box Rentals
TV Watch, Wayne Friedman - Friday, September 9, 2016
Now the Federal Communications Commission not only wants to stop the requireme ...
- Here We Go Again: Every Year At 9/11 Time, TV Overdoes It
TVBlog, Adam Buckman - Friday, September 9, 2016
The annual tributes to 9/11 just might be my least favorite gro ...
- The Secrets Of Ad Avoidance: Q&A With Samba's Ashwin Navin
MediaDailyNews, Charlene Weisler - Wednesday, September 7, 2016
It's an exciting time to be involved with the data coming ...
- NEW! Dos Equis Reveals New 'Most Interesting Man'
Out to Launch, Amy Corr - Wednesday, September 7, 2016
Dos Equis revealed its new "Most Interesting Man" in the
30-seco ... - Netflix Presses FCC To Condemn Data Caps
PolicyBlog, Wendy Davis - Thursday, September 8, 2016
Netflix is calling for the government to crack down on broadband provide ...
- Programmatic TV Ad Buying Will Never Work
Publishing Insider, Ari Rosenberg - Thursday, September 8, 2016
First, let's define "work" in the context of old-media publishers and h ...
- Trump Is King Of Earned Media
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
For the month of August, Trump pulled in $509.3 million in earn ...
- Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracki ...
- TV Group Tegna Stock Slides After Cars.com Spinoff News
Television News Daily, Wayne Friedman - Thursday, September 8, 2016
A day after big TV station group Tegna witnessed its stock soari ...
- Not 'Broad'-Casting: Quirkier Network TV Comedies Coming
TV Watch, Wayne Friedman - Thursday, September 8, 2016
Jennifer Salke, NBC's president of entertainment, told the New York Times tha ...
- Postmortem On Odd Non-Debate On NBC: So Who Won?
TVBlog, Adam Buckman - Thursday, September 8, 2016
The event was titled the "Commander-In-Chief Forum." You might say the not-quite-accura ...
- Clinton Super PAC Launches Spanish-Language Ads
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, September 7, 2016
Pro-Clinton Priorities USA PAC is launching a Spanish-language television and radio ...
- Acura Shows How MDX Is 'Designed To Wow'
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
The campaign provides custom-tailored communication to specific audiences based on their prima ...