- NEW! Ice T Launches Lemonade Stand in Latest Geico Ad
Out to Launch, Amy Corr - Tuesday, September 13, 2016
A double dose of Cam Newton. Don't text and drive. Let's lau ...
- Ooma Launches Pair Of Ads Promoting The Landline
Out to Launch, Amy Corr - Wednesday, September 14, 2016
Carmichael Lynch created a pair of TV ads for Ooma, promoting landline ...
- TVAdSync Launches European Version Of Its Smart Retarget TV Product
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
TVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- A+E Networks Ups Amanda Hill To CMO
Television News Daily, Wayne Friedman - Tuesday, September 13, 2016
Hill's new responsibilities will include the management of marketing that supports A ...
- Traditional DVR Time-Shifted Viewing Declines
Television News Daily, Wayne Friedman - Tuesday, September 13, 2016
There was a 12% drop in time-shifted program viewing on a month ...
- Traditional Program Viewing Sinks For TV Networks
Television News Daily, Wayne Friedman - Wednesday, September 14, 2016
For the entire September to September TV season, broadcast networks showed mo ...
- Cross-Promotion: Cable Does It, Why Can't Broadcast?
TV Everywhere, Steve Sternberg - Wednesday, September 14, 2016
I was watching the season finale of TNT's "The Last Ship," a ...
- What's Acceptable' And 'Unacceptable' About TV Commercials?
TV Watch, Wayne Friedman - Wednesday, September 14, 2016
So the same company that has no problem offering free ad-blocking softwa ...
- Let The Finger-Pointing Begin: Who's To Blame For This Mess?
TVBlog, Adam Buckman - Wednesday, September 14, 2016
Kevin James deserves the benefit of the doubt, but unless his n ...
- Down Ballot Republicans Worry About Lack Of Trump TV Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, September 13, 2016
Hillary Clinton and her surrogates are spending tens of millions of dolla ...
- Defy Media Raises $70M, Looks Toward TV
Around the Net in Video, P.J. Bednarski - Tuesday, September 13, 2016
Defy, best known for Smosh, raised $70 million in Series B fundi ...
- The King Has (Not) Spoken
MAD, Steve McClellan - Monday, September 12, 2016
To help promote the debut of Cheetos Chicken Fries to the Burg ...
- Mellow Mushroom's College Football TV Spots Spoof Drug Ads
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2016
The signature :30, "Cravings," asks, "Do you suffer from irritability, boredom, a ...
- Some Debate Tips For The Candidates
MediaDailyNews, Gary Holmes - Monday, September 12, 2016
I've watched every Presidential debate since Jimmy Carter and Gerry Ford m ...
- 'Digital' Poised To Overtake TV Ad Spending Earlier Than Expected
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2016
The shift in ad industry market share from so-called "analogue" media ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the e ...
- Time Inc. Launches 'People/Entertainment Weekly' Streaming Video Service
Publishers Daily, Sara Guaglione - Monday, September 12, 2016
The initiative, anchored by two Time Inc. brands that cater to young ...
- In Addressable Advertising, What Marketers Don't Know Can Hurt
Real-Time Daily, Jeff Sporn - Tuesday, September 13, 2016
As promising as addressable advertising seems to be in enabling advertisers ...
- Toby Byrne Departs Fox Networks Group
Television News Daily, Wayne Friedman - Monday, September 12, 2016
Byrne, a 21-year veteran, departs after an upfront period where most broadca ...
- No Moderators For Presidential Debates? Um, Sure - But Simon Cowell Needs To Be The Judge
TV Watch, Wayne Friedman - Tuesday, September 13, 2016
Ratings for "Sunday Night Football" are falling, and new TV shows wi ...
- Wild About Harry? It's Difficult Not To Be
TVBlog, Adam Buckman - Tuesday, September 13, 2016
Never let it be said that Harry Connick Jr. lacks charisma, talen ...
- NEW! Cam Newton 'Shines' In Gatorade Ad Touting Super Bowl Rematch
Out to Launch, Amy Corr - Friday, September 9, 2016
Gatorade launched an online video starring Cam Newton, quarterback of the Caroli ...
- Second Screens, Other Viewers Distract From TV Ads, Impact Viewability
Television News Daily, Wayne Friedman - Friday, September 9, 2016
More distractions -- from second-screen devices and/or other people in a ro ...
- Show Dumping Is Impacting OTT, Premium TV
Television News Daily, Wayne Friedman - Friday, September 9, 2016
TV viewers are now quicker to leave TV shows they love becau ...
- Better Program Stacking Deals Can Increase TV Sampling
TV Watch, Wayne Friedman - Monday, September 12, 2016
Despite the ever-growing variety of traditional TV/video programming, there's still a rou ...
- Anachronism Or Grand Tradition? 'Miss America' Crowns A New Queen
TVBlog, Adam Buckman - Monday, September 12, 2016
While grazing through the channel lineup Sunday night, I wondered if ...
- Cable Providers And Hollywood Blast Plan For Mandatory Apps
Daily Online Examiner, Wendy Davis - Friday, September 9, 2016
The Federal Communications Commission lacks authority for its new plan to enab ...
- Wild Turkey Finds Its Jazzy Side In New McConaughey-Directed TV Ad
MAD, Steve McClellan - Thursday, September 8, 2016
The spot, which the actor narrates and is featured in, is pa ...
- Ally Unifies Business Under 'Do It Right'
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2016
"We want consumers and business customers to have a better understanding ...
- Chrysler Launches Ram Hispanic Campaign
Marketing Daily, Tanya Gazdik - Friday, September 9, 2016
"Our intention was to tell a story about a mindset, almost ...