NEW! Cam Newton 'Shines' In Gatorade Ad Touting Super Bowl Rematch

by Amy Corr @MediaPostOTL, September 9, 2016

Gatorade launched an online video starring Cam Newton, quarterback of the Carolina Panthers, leading up to the rematch between last year's Super Bowl teams: Panthers and Broncos. Spoiler alert: the Panthers lost by one point. "Let it Shine" follows Newton at a low point in his life: a devastating Super Bowl loss and being brandished a sore loser. Created by TBWA, the 1:45 video follows his off-season regimen of weightlifting, football drills, ice baths, interacting with fans and shaking off the negative barbs thrown his way.

ad campaign, creative, football, tv

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