- NEW! SkinnyPop Launches Adorable Back-To-School Campaign
Out to Launch, Amy Corr - Tuesday, August 30, 2016
This reminds me of the Breyers ice cream campaign where kids tri ...
- Cable News Records Strong August
Television News Daily, Wayne Friedman - Tuesday, August 30, 2016
Although cable TV networks continue to reap overall benefits from this politic ...
- Core TV Channels Shrink
Television News Daily, Wayne Friedman - Tuesday, August 30, 2016
Reports say 83% of consumers watch 10 or fewer channels, with ...
- Pay TV Biz Takes Big Hit -- Down 812,000 Subscribers
Television News Daily, Wayne Friedman - Tuesday, August 30, 2016
Pay TV providers lost a record 812,000 subscribers in the second quart ...
- Anti-Cable Ads Continue, Focused On Cost
TV Watch, Wayne Friedman - Wednesday, August 31, 2016
Pay TV cable companies are scary and evil - at least accordi ...
- Twenty Years After Her Murder, TV Is Still Exploiting JonBenet
TVBlog, Adam Buckman - Wednesday, August 31, 2016
Rest in peace? Not when you're a famous murder victim, and t ...
- Big VMA Stream Audience Is A Major Indicator
VidBlog, P.J. Bednarski - Wednesday, August 31, 2016
Clearer than anything Including the drop off in Olympics viewing, the VM ...
- Has TV Killed The Movies?
MediaDailyNews, Gary Holmes - Monday, August 29, 2016
As Labor Day approaches, most of us past the age of conse ...
- OpenX, Meredith Local Expand Partnership With Header Bidding
Real-Time Daily, Tobi Elkin - Tuesday, August 30, 2016
Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit ...
- Anti-Clinton Spots Lead In Volume Among Negative Ads
Red, White & Blog, Philip Rosenstein - Tuesday, August 30, 2016
As Donald Trump begins his largest TV ad buy yet of t ...
- Pay TV Subscriber Losses Slow
Television News Daily, Wayne Friedman - Monday, August 29, 2016
Big cable network groups have been hit the hardest, according to Niels ...
- SVOD Platforms Spend Big On Advertising For Summer TV
Television News Daily, Wayne Friedman - Monday, August 29, 2016
From June 1 through August 28, Hulu has spent $13.9 million ...
- TV/Video Trade Association? Strange Bedfellows, Secret Handshakes Welcome
TV Watch, Wayne Friedman - Tuesday, August 30, 2016
Google's YouTube just commissioned a study to suggest that YouTube and tradition ...
- Discovery Miniseries Tells Swashbuckling Story Of Harley-Davidson
TVBlog, Adam Buckman - Tuesday, August 30, 2016
Fortunately for the person or persons who composed the title of th ...
- Clinton Buries Trump In Negative Advertising, Frames Trump Conversation
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
Hillary Clinton has overspent Trump in advertising by a huge margin, causi ...
- Donald Trump Launches New $10 Million Ad Buy
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
With a new ad focusing on the economy, the Donald Trump campai ...
- Subaru Puts Safety First In Spots
Marketing Daily, Tanya Gazdik - Monday, August 29, 2016
"Take The Subaru" and "I'm Sorry," were created by Carmichael Lynch. Bo ...
- U.S. Ad Growth To Hit Record $178 Billion
MediaDailyNews, Wayne Friedman - Friday, August 26, 2016
U.S. ad spend is expected to rise 5.8% to a record hi ...
- TV Universe Expands, Nielsen Ups 2016-17 Season By 1.7%
Television News Daily, Wayne Friedman - Friday, August 26, 2016
Nielsen says 96% of all U.S. homes with TV sets are getti ...
- Amazon Opens Stores -- So Should Netflix Take On Old-School Media Presence?
TV Watch, Wayne Friedman - Monday, August 29, 2016
Amazon is opening up more physical book stores? Don't scratch your he ...
- Seven Simple Rules For Writing TV Reviews
TVBlog, Adam Buckman - Monday, August 29, 2016
For those who desire to be TV critics, I offer these helpf ...
- Gary Johnson Super PAC Ads Hit The Air
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
Libertarian candidate for president Gary Johnson has received support from a sup ...
- Truth's Latest Ad Tactic: Save A Fortune, Stop Smoking
MAD, Larissa Faw - Thursday, August 25, 2016
Two new spots from 72andSunny airing in the upcoming Video Music Awar ...
- Cable Industry's 'Ditch The Box' Proposal Gains Ground
PolicyBlog, Wendy Davis - Friday, August 26, 2016
FCC recently told executives from Fox, Disney and Time Warner that t ...
- 'Sports Illustrated,' Fox Sports Team For Content, Ad Deal
Publishers Daily, Sara Guaglione - Thursday, August 25, 2016
The multiyear partnership will also create a joint digital sports network th ...
- National TV Ad Spend Up 3.2%; Cable Gains 5.6%
Television News Daily, Wayne Friedman - Thursday, August 25, 2016
Cable news networks benefited from higher ratings from strong interest in t ...
- VOD Impressions Rocket, Ad Glut At Minimum
Television News Daily, Wayne Friedman - Thursday, August 25, 2016
VOD ad impressions are on pace to soar to $18 billion ...
- Correction: VOD Business To Hit 18B Impressions
Television News Daily, Wayne Friedman - Friday, August 26, 2016
In the story "VOD Impressions Rocket, Ad Glut At Minimum" (Television Ne ...
- TV Viewers Need Time To Adjust To Changing Brand Images
TV Watch, Wayne Friedman - Friday, August 26, 2016
TV transitions aren't easy. They take time -- just ask Simon Cowe ...
- All Trump, All The Time: Watching TV With Hillary Clinton
TVBlog, Adam Buckman - Friday, August 26, 2016
How does Democratic presidential nominee Hillary Clinton escape from the daily gri ...