- Facing 'Consumption Fragmentation,' TV And Video Providers Embrace Converged Data Solutions: Videology's Ferber
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
In an interview on Beet.TV, Videology CEO Scott Ferber asks: “How ...
- Pepsi Launches Sound Drop Music Platform For Emerging Artists
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2016
During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara a ...
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowe ...
- Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
With all eyes peeled toward financial questions surrounding one of the large ...
- Olympic Athletes Score Big TV Results For Home Markets
Television News Daily, Wayne Friedman - Wednesday, August 24, 2016
For the entire Olympics, overall prime-time household viewing grew 356% over regular-seas ...
- NBC: Millennials Watched More Olympics Than Prime Time
Television News Daily, Wayne Friedman - Wednesday, August 24, 2016
NBC says 18-34 viewers posted an average 5.3 Nielsen rating for t ...
- Pay TV's Consumer Retention: Short-Term Or Longer?
TV Watch, Wayne Friedman - Thursday, August 25, 2016
Media consumers continue to look for long-term entertainment price security. Unfortunately, th ...
- Imagine Using A Cute Puppy Just To Attract Attention
TVBlog, Adam Buckman - Thursday, August 25, 2016
America wants to know: Who will walk the Today Show's new pup ...
- Dietz & Watson Launches First National TV Spot
MAD, Larissa Faw - Tuesday, August 23, 2016
Developed with its agency, Allen & Gerritsen (A&G), the creative supports D&W ...
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital med ...
- Veritone Secures Up To $50M In Funding Based On Milestones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2016
Veritone, a cloud-based artificial intelligence (AI) media technology company, said it h ...
- Fewer Viewers Rent TV/Movies
Television News Daily, Wayne Friedman - Tuesday, August 23, 2016
The "sharing" economy has moved in a big way to entertainment a ...
- Vi The F**k?
TV Watch, Joe Mandese - Wednesday, August 24, 2016
First Philippe Dauman. Then Larry Wilmore. Now Jim Gaffigan. Why has Viac ...
- On Wings Of LeBron, Cleveland Angel Investors Take Up Residence At CNBC
TVBlog, Adam Buckman - Wednesday, August 24, 2016
LeBron James puts in an appearance at the beginning of the premie ...
- Bannon Joins Trump To Plot Overthrow Of Washington Establishment
Red, White & Blog, Philip Rosenstein - Tuesday, August 23, 2016
The post-Manafort era has elevated former Breitbart executive director Stephen Bannon ...
- Viacom Stock Drops After Official Senior Exec Changes
Television News Daily, Wayne Friedman - Monday, August 22, 2016
Following its official weekend announcement of a change in leadership in Viac ...
- Why The GRP Must Die: And Why It Won't
Television News Daily, Michael Hayes - Tuesday, August 23, 2016
Conversely, the GRP model is breaking, thanks to the Internet and mobi ...
- TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guarante ...
- 'Golden Guys': NBC Launches Travel Show With Celebrity Codgers
TVBlog, Adam Buckman - Tuesday, August 23, 2016
Not that this should necessarily present a barrier to enjoyment, but mu ...
- Connected In The Air: Drones Take Flight For CNN Video, Amazon Delivery
AI & IoT Daily, Chase Martin - Sunday, August 21, 2016
The airspace below 400 ft. might see more devices flying soon wi ...
- Clinton Campaign Reserves Another $80 Million In TV Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
The Clinton campaign is expanding its lead over the Trump campaign ...
- Citizens Disunited
Garfield at Large, Bob Garfield - Monday, August 22, 2016
I'm not sure if you've heard the news: Syria is a pi ...
- Battle Over: Dauman Departs Viacom, Dooley Named Interim CEO
Television News Daily, Wayne Friedman - Friday, August 19, 2016
The fight for Viacom has ended, with the Redstone family winning contr ...
- OTT Video Finds Sweet Spot: Niche Content
Television News Daily, Craig Barberich - Monday, August 22, 2016
Born and raised on the Internet, OTT video companies almost always off ...
- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- TV Stations' Political Ad Revenue Goals: Now Playing Catch-Up
TV Watch, Wayne Friedman - Monday, August 22, 2016
TV stations' crucial political advertising revenues aren't up to par this ye ...
- Will Music Fans Pay For Vevo?
VidBlog, P.J. Bednarski - Monday, August 22, 2016
'Financial Times' says Vevo is seeking $300 million-$500 million to launch ...
- Cord-Cutting Steady, Connected TV Apps On Rise
Video Insider, Daisy Whitney - Saturday, August 20, 2016
By most accounts, cord-cutting continued at the usual pace at pay-TV provide ...
- Mitsubishi Electric Takes Cool Approach (Of Course)
Marketing Daily, Tanya Gazdik - Friday, August 19, 2016
The integrated campaign from Brunner, Atlanta, aims to differentiate Mitsubishi's "Zoned Comfo ...