- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- Broadcast TV Networks: High July Reach, Some Losses
Television News Daily, Wayne Friedman - Thursday, August 18, 2016
In July, broadcast networks had between 76% and 82% reach in t ...
- Half Of World's Population Will See Rio Olympics
Television News Daily, Wayne Friedman - Thursday, August 18, 2016
Worldwide Rio Olympic TV viewing is on par with the London gam ...
- New Trump Media Hires: For Long-Term, To Start Up Cable News Network?
TV Watch, Wayne Friedman - Friday, August 19, 2016
With Donald Trump's new high-profile media hires, it's time to talk abo ...
- A John McLaughlin Memory That's So Old, It's On VHS
TVBlog, Adam Buckman - Friday, August 19, 2016
The first and only time I came face to face with Jo ...
- Roger Ailes To Consult Trump On Debate Prep
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, August 18, 2016
Former Fox News head Roger Ailes, who was ousted last month ov ...
- Canadian Women Award Gold, Silver And Bronze To Best Olympic Ads
Mediapsssst, Richard Whitman - Wednesday, August 17, 2016
Canadian agency Harbinger Communications decided to query Canadian women on which Olymp ...
- Radio Enjoys Highest Reach Among Independents In Swing States
Red, White & Blog, Philip Rosenstein - Thursday, August 18, 2016
Radio is the most ubiquitous medium among Independent voters in swing state ...
- National TV Networks Sink 7% In July C3 Ratings
Television News Daily, Wayne Friedman - Wednesday, August 17, 2016
Cable TV networks were down 7% in 18-49 viewers to 15.7 millio ...
- In The Evolution Of TV, Audience Is King
Television News Daily, Jayant Kadambi - Wednesday, August 17, 2016
At the recent upfronts, all sides argued that their content will rei ...
- Pivot Cable Channel To Close
Television News Daily, Wayne Friedman - Wednesday, August 17, 2016
Another independently owned cable TV network is closing down: The 3-year-old millennial-view ...
- Fox Promotes 2 Ad Executives
Television News Daily, Wayne Friedman - Wednesday, August 17, 2016
Audrey Steele will become EVP, sales research insights and strategy, while Suzan ...
- The Value Of Co-Viewing TV Programs
TV Watch, Wayne Friedman - Thursday, August 18, 2016
Traditional TV networks continue to work all advertising angles. One of tho ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a sho ...
- Mozilla Backs New Cable Box Rules
Daily Online Examiner, Wendy Davis - Wednesday, August 17, 2016
Browser developer Mozilla is throwing its support to proposed new set-top-box rul ...
- With New Agency, Moen Launches 'Buy It For' Campaign
MAD, Larissa Faw - Tuesday, August 16, 2016
The new shop is Havas Chicago, which won the account late la ...
- Watching TV Is Too Hard
MediaDailyNews, Gary Holmes - Tuesday, August 16, 2016
I recently received a message from Amazon urging me to watch i ...
- NEW! Lucky Charms Campaign Full Of Luck, Creepy, Human Leprechaun
Out to Launch, Amy Corr - Tuesday, August 16, 2016
Playing Marco Polo with Marco Polo. Trump on Mt. Rushmore? Let's lau ...
- Pepsi Launches Recycling Ad
Out to Launch, Amy Corr - Wednesday, August 17, 2016
PepsiCo launched its first sustainability ad, focused on recycling. The
30-seco ... - Playing Marco Polo With Marco Polo
Out to Launch, Amy Corr - Wednesday, August 17, 2016
Geico launched "It's Not Surprising," a new
savings campaign that featur ...
- VideoAmp Launches Advanced TV Ad-Buying Platform
Real-Time Daily, Philip Rosenstein - Thursday, August 18, 2016
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strate ...
- National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven ...
- Internet-Connected TV Propels Total TV Usage
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
Total use of TV, defined by all sources of "content inputs," w ...
- Olympics Commercial TV Time: More Ad 'Breaks'
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
NBC has been running more breaks in the Olympics -- the actu ...
- Getting Viewers To Make TV: What If Networks Think Like Uber?
TV Watch, Wayne Friedman - Wednesday, August 17, 2016
Uber's current TV campaign isn't focused on people using the car servic ...
- Tough Acts To Follow: Comedy Central Struggles Without Stewart, Colbert
TVBlog, Adam Buckman - Wednesday, August 17, 2016
It's not easy putting on a late-night show. That's what Comedy Centr ...
- Twitter Scores With Live-Stream Sports
Mobile Marketing Daily, Ben Frederick - Monday, August 15, 2016
Twitter has had its fair share of challenges (having had its grow ...
- NBC's Grip On Olympic Gold Slipping
Online Spin, Gord Hotchkiss - Tuesday, August 16, 2016
The Olympics is probably the biggest show on earth. With the possib ...
- NEW! BMW Targets Tesla In Latest Ad Campaign
Out to Launch, Amy Corr - Monday, August 15, 2016
BMW launched a pair of TV spots for its 330e electric hybr ...