- Pepsi Launches Recycling Ad
Out to Launch, Amy Corr - Wednesday, August 17, 2016
PepsiCo launched its first sustainability ad, focused on recycling. The
30-seco ... - Playing Marco Polo With Marco Polo
Out to Launch, Amy Corr - Wednesday, August 17, 2016
Geico launched "It's Not Surprising," a new
savings campaign that featur ...
- VideoAmp Launches Advanced TV Ad-Buying Platform
Real-Time Daily, Philip Rosenstein - Thursday, August 18, 2016
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strate ...
- National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven ...
- Internet-Connected TV Propels Total TV Usage
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
Total use of TV, defined by all sources of "content inputs," w ...
- Olympics Commercial TV Time: More Ad 'Breaks'
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
NBC has been running more breaks in the Olympics -- the actu ...
- Getting Viewers To Make TV: What If Networks Think Like Uber?
TV Watch, Wayne Friedman - Wednesday, August 17, 2016
Uber's current TV campaign isn't focused on people using the car servic ...
- Tough Acts To Follow: Comedy Central Struggles Without Stewart, Colbert
TVBlog, Adam Buckman - Wednesday, August 17, 2016
It's not easy putting on a late-night show. That's what Comedy Centr ...
- Twitter Scores With Live-Stream Sports
Mobile Marketing Daily, Ben Frederick - Monday, August 15, 2016
Twitter has had its fair share of challenges (having had its grow ...
- NBC's Grip On Olympic Gold Slipping
Online Spin, Gord Hotchkiss - Tuesday, August 16, 2016
The Olympics is probably the biggest show on earth. With the possib ...
- NEW! BMW Targets Tesla In Latest Ad Campaign
Out to Launch, Amy Corr - Monday, August 15, 2016
BMW launched a pair of TV spots for its 330e electric hybr ...
- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Google Checks TV Ads' Impact During Olympic Opener, Mobile Searches
Television News Daily, Laurie Sullivan - Monday, August 15, 2016
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremo ...
- NBC's Prime-Time Olympics Coverage Dips By Double Digits
Television News Daily, Wayne Friedman - Monday, August 15, 2016
With more than half the Olympics events completed -- through 10 da ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- New, Longer Ads? I'd Rather Watch The Fur Channel
TV Watch, Wayne Friedman - Tuesday, August 16, 2016
The growth of cable networks in the late '80s and '90s ga ...
- 'Inspector Lewis' Finale Raises Question About British TV 'Golden Age'
TVBlog, Adam Buckman - Tuesday, August 16, 2016
The idea of a British TV Golden Age comes to mind wi ...
- Trump Spokeswoman Says Live On Air That Obama Invaded Afghanistan
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 15, 2016
Donald Trump’s national spokeswoman Katrina Pierson blamed Obama for the invasion ...
- NBC's Digital/Cable Outlets Lift Olympics, But Ratings Down From London Games
Television News Daily, Wayne Friedman - Friday, August 12, 2016
Total average viewers for digital, cable, and broadcast platforms have been averagi ...
- U.S. Cable Operators: Stronger Revenues Coming From Broadband
Television News Daily, Wayne Friedman - Friday, August 12, 2016
U.S. cable operators will continue to see revenue growth in the comi ...
- Fox News Channel Gets New Co-Presidents
Television News Daily, Wayne Friedman - Friday, August 12, 2016
In the wake of Roger Ailes' departure at the top post ...
- Clarification: Fox Co-Presidents Report To Murdoch
Television News Daily, Wayne Friedman - Sunday, August 14, 2016
Clarification: In the story "Fox News Channel Gets New Co-Presidents" (Television Ne ...
- Big Olympics NBC Promos For Fall Shows: But Does This Convert Into Big Sampling?
TV Watch, Wayne Friedman - Monday, August 15, 2016
NBCUniversal has been posting record ad revenue results at $1.2 billion duri ...
- NBC's Olympic Ratings: Down Or Just Moved To Other Platforms?
TVBlog, Adam Buckman - Monday, August 15, 2016
Ratings for this summer's Olympics are lower than those of the 20 ...
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Online Spin, Dave Morgan - Friday, August 12, 2016
The "opening" up of the television set-top is getting a lot ...
- Doner Helps Scare Up Viewers For Netflix's 'Stranger Things'
MAD, Larissa Faw - Thursday, August 11, 2016
The promotional effort for the new Netflix original series included a L ...
- ExxonMobil Breaks Work During Olympics
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
"This is a global message, so it makes sense to deliver ...
- NEW! NFL Debuts First-Ever Olympic Ad
Out to Launch, Amy Corr - Thursday, August 11, 2016
How many groundskeepers did it take to change each of the
NFL- Turner Takes Equity Deal In Digital Site Refinery29
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Time Warner's Turner is making an equity investment in Millennial women's digit ...