- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Google Checks TV Ads' Impact During Olympic Opener, Mobile Searches
Television News Daily, Laurie Sullivan - Monday, August 15, 2016
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremo ...
- NBC's Prime-Time Olympics Coverage Dips By Double Digits
Television News Daily, Wayne Friedman - Monday, August 15, 2016
With more than half the Olympics events completed -- through 10 da ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- New, Longer Ads? I'd Rather Watch The Fur Channel
TV Watch, Wayne Friedman - Tuesday, August 16, 2016
The growth of cable networks in the late '80s and '90s ga ...
- 'Inspector Lewis' Finale Raises Question About British TV 'Golden Age'
TVBlog, Adam Buckman - Tuesday, August 16, 2016
The idea of a British TV Golden Age comes to mind wi ...
- Trump Spokeswoman Says Live On Air That Obama Invaded Afghanistan
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 15, 2016
Donald Trump’s national spokeswoman Katrina Pierson blamed Obama for the invasion ...
- NBC's Digital/Cable Outlets Lift Olympics, But Ratings Down From London Games
Television News Daily, Wayne Friedman - Friday, August 12, 2016
Total average viewers for digital, cable, and broadcast platforms have been averagi ...
- U.S. Cable Operators: Stronger Revenues Coming From Broadband
Television News Daily, Wayne Friedman - Friday, August 12, 2016
U.S. cable operators will continue to see revenue growth in the comi ...
- Fox News Channel Gets New Co-Presidents
Television News Daily, Wayne Friedman - Friday, August 12, 2016
In the wake of Roger Ailes' departure at the top post ...
- Clarification: Fox Co-Presidents Report To Murdoch
Television News Daily, Wayne Friedman - Sunday, August 14, 2016
Clarification: In the story "Fox News Channel Gets New Co-Presidents" (Television Ne ...
- Big Olympics NBC Promos For Fall Shows: But Does This Convert Into Big Sampling?
TV Watch, Wayne Friedman - Monday, August 15, 2016
NBCUniversal has been posting record ad revenue results at $1.2 billion duri ...
- NBC's Olympic Ratings: Down Or Just Moved To Other Platforms?
TVBlog, Adam Buckman - Monday, August 15, 2016
Ratings for this summer's Olympics are lower than those of the 20 ...
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Online Spin, Dave Morgan - Friday, August 12, 2016
The "opening" up of the television set-top is getting a lot ...
- Doner Helps Scare Up Viewers For Netflix's 'Stranger Things'
MAD, Larissa Faw - Thursday, August 11, 2016
The promotional effort for the new Netflix original series included a L ...
- ExxonMobil Breaks Work During Olympics
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
"This is a global message, so it makes sense to deliver ...
- NEW! NFL Debuts First-Ever Olympic Ad
Out to Launch, Amy Corr - Thursday, August 11, 2016
How many groundskeepers did it take to change each of the
NFL- Turner Takes Equity Deal In Digital Site Refinery29
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Time Warner's Turner is making an equity investment in Millennial women's digit ...
- AT&T AdWorks Offers 60-Second Addressable Ads
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressab ...
- Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Now six days into the Olympics, NBC says it is meeting mo ...
- Finally, Something That's Good As Gold
TV Everywhere, J. Max Robins - Wednesday, August 10, 2016
Did we need the Rio Games? Oh, yes, like we've never need ...
- The CW's Netflix-Viewing Questions: Is It Cannibalization?
TV Watch, Wayne Friedman - Friday, August 12, 2016
Worries about traditional TV networks losing viewers to digital platforms like Netfl ...
- 'Ray Donovan' Renewal Is Summer Bummer For Ray
TVBlog, Adam Buckman - Friday, August 12, 2016
No one has worse summers than Ray Donovan. Bad news for h ...
- Omni-Channel Marketing Without The Fear Factor
Marketing: CPG, Lena Bourgeois - Thursday, August 11, 2016
Omni-channel marketing is growing in prevalence among marketers, to the point whe ...
- NEW! Trump On Mt. Rushmore? 'History Is Watching'
Out to Launch, Amy Corr - Wednesday, August 10, 2016
Is there room for Donald Trump on Mt. Rushmore? GSP founders Je ...
- Local TV Sees Uptick In Online Ad Revs
Television News Daily, Wayne Friedman - Wednesday, August 10, 2016
Online ad revenues for local TV stations will continue to climb ...
- CBS Seeks To Retain Top Status With Wide-Appeal Programming
Television News Daily, Wayne Friedman - Wednesday, August 10, 2016
With CBS No. 1 in 18-49 and all viewers this past seaso ...
- Still Too Much TV? Day Of Reckoning: Sometime In 2019
TV Watch, Wayne Friedman - Thursday, August 11, 2016
Two-and-a-half years from now, scripted TV series will be in a declin ...
- TV Critics Adopt Role Of Diversity Police, Attack CBS
TVBlog, Adam Buckman - Thursday, August 11, 2016
The diversity police are in town and CBS is Public Enemy N ...
- Virgin Media Owner Claims Netflix Has Lost Its 'Cool Factor'
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
The chief executive of Virgin Media owner Liberty Global has said th ...