- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so ...
- More Media Merger Chatter After Discovery-WarnerMedia News
TV Watch, Wayne Friedman - Thursday, May 20, 2021
Two mini-major TV-film production studios -- MGM and Lionsgate -- are obvio ...
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia Merger
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Through the first four months of this year, Discovery/WarnerMedia TV networks account ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there ...
- TV's Scheduling Challenge: We Watch In An On-Demand Age
TV Watch, Wayne Friedman - Wednesday, May 19, 2021
That means live TV takes on added importance. Two pre-pandemic examples ar ...
- AT&T Readies WarnerMedia-Discovery Inc. Merger
Television News Daily, Wayne Friedman - Monday, May 17, 2021
David Zaslav, CEO of Discovery, would lead the combined new company. ...
- WarnerMedia-Discovery Merger Analysis: Streaming ls Crucial, Linear TV Counts Too
Television News Daily, Wayne Friedman - Monday, May 17, 2021
A merger will "instantly become the largest home of linear impressions, sourci ...
- Upfront: Fox Touts Tubi, NBC Announces New Shows
Television News Daily, Wayne Friedman - Monday, May 17, 2021
All of Fox's prime-time shows will be on Tubi. At the sa ...
- Is The Warner Media-Discovery Merger Too Late?
TV Watch, Wayne Friedman - Tuesday, May 18, 2021
The potential WarnerMedia-Discovery combination reflects the relationship between media distribution and med ...
- Rising Q1 TV Ad Revenues For Univision, But Radio Declines
Television News Daily, Wayne Friedman - Friday, May 14, 2021
The Spanish-language media company also credits higher overall ad revenue from n ...
- Awards Shows Are In Trouble, Not Just The Golden Globes
TV Watch, Wayne Friedman - Monday, May 17, 2021
The recent Oscar broadcast took a massive hit, down 60% to 9 ...
- TV Is The Worst (And The Best) Advertising Medium
Media Insider, Maarten Albarda - Friday, May 14, 2021
We are entering the upfronts, where the ratings are down and t ...
- Vizio's SmartCast Platform Grows, Ad Biz Revenues Climb
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
Revenues at the Vizio Platform Plus unit -- the advertising selling a ...
- Will Cable-Centric Distributors Take On Roku, Amazon Fire TV?
TV Watch, Wayne Friedman - Friday, May 14, 2021
Comcast is considering further expanding its business, such as getting onto sma ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Discovery: DTC Average User Revenue Doubles Pay TV
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
Discovery+ -- which launched in January -- is earning $7 a mon ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- Sports-Centric vMVPD fuboTV More Than Doubles Q1 Revenues
Television News Daily, Wayne Friedman - Tuesday, May 11, 2021
The company projects total 2021 revenue of between $520 million and $5 ...
- AMC Works To Perfect The Premium Streaming Game
TV Watch, Wayne Friedman - Wednesday, May 12, 2021
By 2025 AMC's streaming service will generate more revenue from its streami ...
- Automaker TV Spending Increases 148% Year-Over-Year
Marketing Daily, Tanya Gazdik - Monday, May 10, 2021
Sports made up six of top 10 shows by spend for au ...
- Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16%
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Tegna's OTT and streaming ad service Premion grew 40% to $145 milli ...
- Live/Same Day Q2 Viewing Is Losing Ground
Television News Daily, Wayne Friedman - Monday, May 10, 2021
Total 18-49 prime-time and kids 2-11 viewing is down 31% so fa ...
- MRC: Nielsen 'Understated' COVID TV Usage
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences cou ...
- Streamers Gain Business Savvy, Movie Theaters Contemplate Normality
TV Watch, Wayne Friedman - Tuesday, May 11, 2021
Big TV-centric media companies are getting TV and movie content more quick ...
- Musk's 'SNL' Performance Was Anything But Electric
TVBlog, Adam Buckman - Tuesday, May 11, 2021
Evaluating Tesla tycoon Elon Musk's "performance" on "Saturday Night Live" this pa ...
- Readers Define Big TV Networks, Newspapers As Mainstream Media
Publishers Daily, Ray Schultz - Friday, May 7, 2021
Pew reports that seven out of 13 outlets, ranging from CNN ...
- New Premium Streamers Complicate Movie-TV Deals
TV Watch, Wayne Friedman - Monday, May 10, 2021
How do traditional TV networks maintain revenue growth while growing new premi ...