- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- Walking The Thinnest Tightrope, Balancing OTT A La Carte Vs. Cannibalization
TV Watch, Wayne Friedman - Friday, May 16, 2014
Digital over-the-top distributors of TV channels and content may be able ...
- CBS' 2014-15 Schedule: More 'CSI,' 'NCIS' And Serial Killers; The CW Looks To Have A Smash In 'The Flash'
TVBlog, Ed Martin - Friday, May 16, 2014
At first look it may appear that the fall schedule CBS announc ...
- Turner, Comcast, Make VOD Deal
Around the Net In Media, Phyllis Fine - Thursday, May 15, 2014
Turner, Time Warner's cable network division, agreed to offer “complete current a ...
- Zillow To Boost Ad Spending This Year By 60% To $65 Million
MAD, Larissa Faw - Wednesday, May 14, 2014
New TV and radio spots From Deutsch LA will feature original mus ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- CBS Changes TV Model With Prime-Time NFL, 8 New Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
Removed from its big overall 18-49 win a year ago, CBS ...
- TNT Focuses On New Drama, Brand Push
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
TNT's new prime-time programming -- heavy on drama -- will get so ...
- TVPage Lets Brands Create Video Content Channels On Web Sites, Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2014
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscio ...
- Killing Me Softly With Quality TV
MediaDailyNews, Gary Holmes - Wednesday, May 14, 2014
Am I the only one who can't keep "Orphan Black" and "Oran ...
- Placemedia Adds Rentrak Auto Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesd ...
- Viggle Taps Telescope For Real-Time Participation Tech
Real-Time Daily, Tyler Loechner - Wednesday, May 14, 2014
Viggle this week announced a partnership with Telescope to bring additional real-ti ...
- Pizza Hut To Sponsor Viacom Music Group's Coverage Of Hangout Music Festival
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 15, 2014
Building on an existing pact, Pizza Hut has signed on to spons ...
- Key To Show Success: Marketing Joins Producers, Viewers In 'Passion' Parade
TV Watch, Wayne Friedman - Thursday, May 15, 2014
Paul Lee, president of ABC Entertainment Group, talks a lot about h ...
- ABC's 2014-15 Season: More Marvel, A Musical Comedy And Must-See Shonda TV
TVBlog, Ed Martin - Thursday, May 15, 2014
For a network that didn't appear to be doing very well duri ...
- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the id ...
- Frigidaire Innovations Give Families More Time
Marketing Daily, Aaron Baar - Tuesday, May 13, 2014
"We know families are busier than ever and time is at ...
- More Commercial Clutter On Cable Than Broadcast
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
Although cable networks are slowly trimming the number of commercials in the ...
- TV Upfront Forecast: Moderate Price Gains For Broadcast, Slight Volume Increase For Cable
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
The TV upfront market is forecast to see low single- to mid-hi ...
- Fourth-Place ABC Starting A Dozen New Shows For Next Year
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
Mired in fourth place this year, ABC is looking for big chang ...
- Olympusat Bows New Hispanic Cable Channels
MediaDailyNews, Erik Sass - Tuesday, May 13, 2014
The rapidly growing U.S. Hispanic cable TV marketplace is getting even bigg ...
- Hulu Nabs Netflix Exec To Lead Marketing Blitz
Online Video Daily, Gavin O'Malley - Tuesday, May 13, 2014
During a recent NewFront event, Hulu promised to triple its content marketi ...
- NEW! Thorpe Park Speaks Unique Language, Lives On Own Island
Out to Launch, Amy Corr - Tuesday, May 13, 2014
Turkish Airlines' "Epic Pool Dunk" only took 22 takes. Sketchy skyscraper ...
- "The Originals" Leads Social Media in Renewed Freshman Shows
The Social Graf, Erik Sass - Wednesday, May 14, 2014
The great springtime massacre of new shows is over, and fans a ...
- Capitalizing On The Upfront Market -- As An Investor? Harder Clues To Sift Through
TV Watch, Wayne Friedman - Wednesday, May 14, 2014
Looking for that big investor play on TV stocks in this upfro ...
- Fox's 2014-15 Season: Dark Dramas, A Wild Reality Experiment - And The End Of Animation Domination?
TVBlog, Ed Martin - Wednesday, May 14, 2014
How will Fox fare this fall -- its first in several yea ...
- Some New Data Emphasizes The Drift To OTT Viewing
VidBlog, P.J. Bednarski - Wednesday, May 14, 2014
Some advertisers tend to marginalize the connected TV universe but a n ...
- NBC To Produce Live Version Of 'Music Man'
Around the Net In Media, Phyllis Fine - Monday, May 12, 2014
NBC plans to develop another live musical: "The Music Man," probably s ...