- Benefit, BSSP Launch 'Arresting' Campaign
MAD, Larissa Faw - Monday, May 19, 2014
The cosmetic brand, part of LVMH, is known for its cheeky marketi ...
- Mindshare Options 'The Rise of Superman' For TV, Film, Digital Development
MAD, Steve McClellan - Monday, May 19, 2014
The agency and several partners, including author Steven Kotler, are developing t ...
- Cricket Tries To Make Consumers Smile
Marketing Daily, Aaron Baar - Monday, May 19, 2014
"We're keeping the Cricket name, but we're changing the game," Cricket Preside ...
- A New Kind of Television Advertising - Patients Taking Action
Marketing: Health, Pat Taflinger - Tuesday, May 20, 2014
Television advertising has transformed - and continues to transform - pharmaceutical companie ...
- The Reinvention Of Media And The Content Tipping Point
MediaDailyNews, Peter Prodromou - Tuesday, May 20, 2014
Yahoo! announced it's getting in on the original content production game wi ...
- Nielsen Twitter TV Ratings Releases Demo Data
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
Looking to give more weight to its Nielsen Twitter TV Ratings servic ...
- AT&T & Comcast: Change Partners
MediaDailyNews, Mitch Oscar - Tuesday, May 20, 2014
2014 is shaping into another year of media distribution consolidation -- ...
- TV Audience Only Partially Attentive To Ads
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
An explosion of marketers' messaging from TV, radio and online platforms doesn ...
- NEW! Heineken Hires Chief Orange Officer, Celebrates With Large Party
Out to Launch, Amy Corr - Monday, May 19, 2014
Heineken Netherlands is a sponsor of the Netherlands national football team a ...
- Three-Way Showdown: 'Dancing with the Stars' Vs. 'The Voice' Vs. 'American Idol'
TVBlog, Ed Martin - Tuesday, May 20, 2014
For more than a decade, the final days of the "traditional" broadca ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- AT&T Announces $48.5 Billion Deal To Buy DirecTV
MediaDailyNews, Wayne Friedman - Sunday, May 18, 2014
AT&T has reached an agreement to buy the biggest satellite TV provide ...
- CBS News Plans 24-Hour Digital Network
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Looking to extend CBS News assets more into the digital media ag ...
- Heavy TV Viewers More Likely To Buy Cars, Clothes
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Heavy TV viewers -- those watching almost 12 hours a day ...
- AMC To Add 3 Unscripted Series
MediaDailyNews, Fern Siegel - Friday, May 16, 2014
AMC, which achieved acclaim for its original series -- "Mad Men," "Breaki ...
- NEW! La-Z-Boy, Brooke Shields, Showcase 'Urban Attitudes'
Out to Launch, Amy Corr - Sunday, May 18, 2014
La-Z-Boy has launched a new collection of furniture, Urban Attitudes, which ...
- Levien Suggests How Native Should Raise Creative
SearchBlog, Laurie Sullivan - Monday, May 19, 2014
When it comes to publishers, some may think of The New Yo ...
- When TV Middlemen Begin Demanding Programming Changes From Networks
TV Watch, Wayne Friedman - Monday, May 19, 2014
Stations and distributors want more say in program decision-making, and are bei ...
- Some Season Finale Cliffhangers Revitalize Their Shows; Others Just Annoy Viewers
TVBlog, Ed Martin - Monday, May 19, 2014
When it comes to television dramas, nothing ignites an aging franchise bett ...
- Gannett Buys Six Texas TV Stations for $215M
Around the Net In Media, Phyllis Fine - Thursday, May 15, 2014
Gannett bought six Texas-based TV stations from London Broadcasting Company for $2 ...
- Web Giants Score Wi-Fi Win On Capital Hill
Around the Net In Media, Gavin O'Malley - Friday, May 16, 2014
While FCC Chairman Tom Wheeler was laying out his Net neutrality proposa ...
- Where There's Smoke, There's Fire (TV)?
Audience Buying Insider, Mitch Oscar - Friday, May 16, 2014
Months of whisperings and public murmurings have finally led to the unveili ...
- IPG's Mediabrands: 'We'll Keep Score With comScore'
MAD, Larissa Faw - Friday, May 16, 2014
Score one for comScore in its battle for dominance of Madison Avenue ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- CW Aims For Inclusiveness, Adds 2 New Shows, Grows Digital Platforms
MediaDailyNews, Wayne Friedman - Thursday, May 15, 2014
Building on the somewhat quiet improvement in ratings, CW will add t ...
- Univision Unveils New Cable, Digital Shows at Upfront
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
With more marketers focusing on U.S. Hispanics, Univision's upfront presentation this we ...
- Connected TV Households Climb To 42 Million
MediaDailyNews, Mark Walsh - Thursday, May 15, 2014
The number of U.S. households with a TV connected to the Intern ...
- Online Video Rises On Connected TV
Online Video Daily, Wayne Friedman - Thursday, May 15, 2014
Connected TVs have seen rapidly growing digital video usage. In the fir ...
- NEW! Bowlmor AMF Aims To Make Bowling Sexy
Out to Launch, Amy Corr - Friday, May 16, 2014
Bowlmor AMF launched a TV campaign that makes bowling look fun, se ...