- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Fox says the "Heroes" race was the most-watched non-Daytona 500 race ...
- Longtime Disney Exec Kevin Mayer Exits, Named CEO Of TikTok
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Mayer, who will also be COO of ByteDance, the Chinese company th ...
- Live TV Sports Is Back, NASCAR Races To Higher Viewing
TV Watch, Wayne Friedman - Tuesday, May 19, 2020
More standard live TV sports flickered on screens this past weekend: socce ...
- 'Celebrity' In The Title? Let The Viewer Beware
TVBlog, Adam Buckman - Tuesday, May 19, 2020
Long experience has taught us that shows with the word "celebrity" ...
- TV Networks Up On-Air Promos During Pandemic, Impressions Higher
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Broadcast and cable U.S. TV networks have aired 32% more promos ...
- At-Home Rules Have Cramped Quibi's Prospects
TV Watch, Wayne Friedman - Monday, May 18, 2020
And there is some promise for the original Quibi concept, considering sl ...
- Another Day, Another Teen Superheroine On The CW
TVBlog, Adam Buckman - Monday, May 18, 2020
A petite teen girl suddenly acquires super powers, clobbers a trio ...
- Can HBO Max Justify Its Higher Price?
TV Watch, Wayne Friedman - Friday, May 15, 2020
Despite its library, not all young TV/movie consumers understand HBO's connection ...
- Why Do So Many TV Sports Advertisers Lack A Plan B?
Media Insider, Dave Morgan - Thursday, May 14, 2020
For example, why did so many soft drink companies cut back ...
- Which Networks Benefit From A Drop In Upfront Dollars?
TV Watch, Wayne Friedman - Thursday, May 14, 2020
National TV revenue could drop to around $13 billion from a mo ...
- NBCUniversal Signs Exclusive 5-Year Deal With Taboola Across Digital News Sites
Publishers Daily, Melynda Fuller - Tuesday, May 12, 2020
The move will place Taboola's feed on the websites of local ne ...
- Disney+ To Stream Broadway Hit 'Hamilton' July 3
Television News Daily, Fern Siegel - Tuesday, May 12, 2020
The streamed version of the hit musical, part of the art ...
- Pandemic Marketing: Sponsored Face Masks On Sports TV
TV Watch, Wayne Friedman - Wednesday, May 13, 2020
NFL teams started selling sports team-branded face masks online, which might sta ...
- NBCU's Monday Not-An-Upfront Made Itself Right At Home
TVBlog, Adam Buckman - Tuesday, May 12, 2020
NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfr ...
- Sinclair Hid Paid Advertising - And Paid A High Price For The Deception
TV Watch, Wayne Friedman - Monday, May 11, 2020
The big TV station group was fined $48 million by the F ...
- This Would Have Been Upfront Week, If Not For COVID
TVBlog, Adam Buckman - Monday, May 11, 2020
Thanks to a contagious disease, there will be no pressing of t ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch ...
- CBS Renews Many Shows, But When Will They Air?
TV Watch, Wayne Friedman - Friday, May 8, 2020
TV and media executives are mulling a bifurcated start to the ...
- 4 Years Later: Does Trump Want To Own A TV Network Again?
TV Watch, Wayne Friedman - Thursday, May 7, 2020
The idea is that a hard-core number of Fox News Channel viewe ...
- 'Consumer Reports' Advises: Drop Netflix, Pick Up Disney
TVBlog, Adam Buckman - Thursday, May 7, 2020
"Break Up With Netflix," reads one of the headlines in the Ju ...
- Disney's Wildest Ride: The Future Of Theme Parks, Movies, Sports TV
TV Watch, Wayne Friedman - Wednesday, May 6, 2020
Of the three big businesses, Disney's biggest revenue generator is its the ...
- Awesomeness Greenlights 2 Remote YouTube Series
Digital News Daily, Gavin O'Malley - Monday, May 4, 2020
Both "The Click" and "Date Drop" deal with teen life during ...
- Should Pay TV Providers Have A Say In TV Scheduling, Rates?
TV Watch, Wayne Friedman - Tuesday, May 5, 2020
TV content and development is a double-edged sword. Having a shared partnersh ...
- Should Studios, Movie Theaters Consider New TV Deals?
TV Watch, Wayne Friedman - Monday, May 4, 2020
Maybe there is a different kind of revenue-sharing agreement model to he ...
- Tastemade Extends Reach, Now Available On Sling TV, VIZIO Smart Cast TVs
Publishers Daily, Sara Guaglione - Thursday, April 30, 2020
Tastemade creates food, travel and home & design programming, through short- a ...
- Has YouTube Stolen Ad Revenues From Legacy TV? Not Yet
TV Watch, Wayne Friedman - Friday, May 1, 2020
YouTube scored big results in its Q1 period -- up 33% ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, April 30, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...
- AMC Theatres Won't Play Universal Pictures Movies, Blames 'Trolls World Tour' Dispute
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2020
This decision came after remarks from Jeff Shell, CEO, NBCUniversal, while talki ...
- Linear TV Grows Without Sports, Netflix Also Higher
TV Watch, Wayne Friedman - Thursday, April 30, 2020
Nielsen says the streaming share of TV viewing is now at 2 ...
- Are Deep Fake Ads Coming To Traditional TV?
TV Watch, Wayne Friedman - Wednesday, April 29, 2020
Consider State Farm's ad, via ESPN, about the 1988 Chicago Bulls sea ...