- Sometimes, Network News Is Not Too Keen On Covering Itself
TVBlog, Adam Buckman - Wednesday, October 30, 2019
Rachel Maddow seems dismayed to find out that NBC News is n ...
- AT&T's Xandr Helps Boost Q3 Ad Revenues
Television News Daily, Wayne Friedman - Monday, October 28, 2019
Ad revenues for AT&T's advanced ad division Xandr grew a strong 13. ...
- Trump Cancels Newspaper Subscriptions, Some TV Networks May Be Next
TV Watch, Wayne Friedman - Tuesday, October 29, 2019
Trump has had issues with TV news networks, especially CNN. His lawye ...
- Why Disney Will Clobber Apple In The Streaming Wars
TVBlog, Adam Buckman - Tuesday, October 29, 2019
Disney possesses clear advantages over a company such as Apple, which h ...
- Why D2C Brands Are Branching Out To OTT
Marketing CPG Weekly, Rebecca Lerner - Monday, October 28, 2019
OTT not only provides ability to precision-target desirable audiences, it's also f ...
- Can One Successfully Navigate A Post-cable World?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ashley Homecare Stores did. Here, Nicole Hanni, Director of Media Strategy, tal ...
- Here's How An Agency Shapes Video To Fit All Channels
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shap ...
- Niche Streamer Ovid.TV Adds More Documentaries, Animated Shorts
Television News Daily, Fern Siegel - Friday, October 25, 2019
The streamer is adding 10 more films from Oscilloscope and 33 animat ...
- Is Netflix Critic-Proof?
TV Watch, Wayne Friedman - Monday, October 28, 2019
Even original, poorly rated films on Netflix deliver big audiences. The compa ...
- Old Sitcoms Never Die, Nor Do They Fade Away
TVBlog, Adam Buckman - Monday, October 28, 2019
The old NBC sitcom "Mad About You" came out of the sa ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Determining The Value Of Legacy TV Versus Digital
TV Watch, Wayne Friedman - Friday, October 25, 2019
Legacy TV companies might be pushing more advertising to newer D2C (direct-to-consume ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- ESPN's 'Outside the Lines' Moves To Saturday Mornings, Online Segments In 2020
TV Watch, Sara Guaglione - Thursday, October 24, 2019
Jeremy Schaap will host the new Saturday-morning edition of "OTL" starting Janua ...
- Murder Most English: The Great British Crime Shows
TV Watch, Sarah Mahoney - Wednesday, October 23, 2019
The UK has more than its fair share of murderous imagination. W ...
- 'New York Times' Offers Merchandise Inspired By 'Modern Love' Column
Publishers Daily, Sara Guaglione - Friday, October 18, 2019
The newspaper's popular column is now a series on Amazon Prime, a ...
- Should Political Ads Be Banned Or Regulated?
TV Watch, Wayne Friedman - Monday, October 21, 2019
Many worry about phony content that appears in TV messaging -- ...
- AMC Theaters Online Service Is A Different Streaming Business
TV Watch, Wayne Friedman - Friday, October 18, 2019
AMC Theaters on Demand will be an online store with about 2,0 ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- Why TV Sports Programming Matters So Much To Networks
TV Watch, Wayne Friedman - Thursday, October 17, 2019
Monetizing sports programming though advertising and/or subscription fees will continue to ...
- Many Consumers Overwhelmed By Too Many Streaming Services
Television News Daily, Wayne Friedman - Tuesday, October 15, 2019
Even with more than 100 streaming services, a high percentage of consume ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinness
Television News Daily, Charlene Weisler - Tuesday, October 15, 2019
All about the TV Viewability study IPG Media Labs recently released usi ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market Metrics
Television News Daily, Wayne Friedman - Tuesday, October 15, 2019
All Local People Meter markets, and 19 of the set meter market ...
- Streamers May Be Real Home For Adult-Targeted Films
TV Watch, Wayne Friedman - Wednesday, October 16, 2019
Director Martin Scorsese decried the decreasing emphasis on "narrative" adult films. Th ...
- Lysol Enrolls In Nickelodeon's 'Slime School'
MAD, Larissa Faw - Monday, October 14, 2019
Zenith, serving as Lysol's media AOR, created the strategy to drive awarene ...
- 'The Washington Post' Creates New App For Reading Articles On TV
Publishers Daily, Sara Guaglione - Monday, October 14, 2019
The Washington Post's Emerging News Products team curates the top stories ...
- TV Advertisers Sift Through Facts, Lies And Audience Numbers
TV Watch, Wayne Friedman - Tuesday, October 15, 2019
TV and other media news advertisers have a lot to think abo ...
- Big Movies May Find A Home At Streamers, Not Movie Theaters
TV Watch, Wayne Friedman - Monday, October 14, 2019
Movie studios are mulling different distribution for some theatrical movies -- especial ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks Off
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
FanDuel and DraftKings have placed more commercial airings with estimated higher nation ...
- Survey: Advanced TV Ad Budgets Forecast To Rise
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
Nearly 80% of local and regional media agency execs expect advanced ...