- Is HBO Max Priced Too High?
TV Watch, Wayne Friedman - Monday, November 18, 2019
Can HBO Max convince new streaming video customers it's worth three tim ...
- The Fallacy Of The Streaming Wars
Media Insider, Maarten Albarda - Friday, November 15, 2019
There are simply too many services spending too much money on conte ...
- Fox News Scores Best Overall Day One Impeachment Views, ABC Tops In 25-54 Viewers
Television News Daily, Wayne Friedman - Thursday, November 14, 2019
Two cable news channels -- Fox News Channel and MSNBC -- post ...
- TV Viewing Metrics Get Bigger - And Fuzzier
TV Watch, Wayne Friedman - Friday, November 15, 2019
Nielsen is including out-of-home viewing in its traditional TV measurements next yea ...
- It's Time To Integrate CTV Into TV Ad Ecosystem
Media Insider, Dave Morgan - Thursday, November 14, 2019
Linear TV advertisers are holding back budgets from CTV, and measurement ...
- Streaming Guide Minnow Wants Viewers To Watch More, Scroll Less
Television News Daily, Fern Siegel - Wednesday, November 13, 2019
The new tech places users' preferred platforms and services into one applicatio ...
- Streaming Entertainment: There May Be A Financial Cap For Consumers
TV Watch, Wayne Friedman - Thursday, November 14, 2019
If consumers are paying $80 to $120 a month for total ho ...
- 10 Disney+ Live-Action Movies Worth Watching Again
TV Watch, Fern Siegel - Wednesday, November 13, 2019
The first streaming year will offer 25 new original series, 10+ movie ...
- Massive Phone Support Can't Save Spicer As He Departs 'DWTS'
TVBlog, Adam Buckman - Wednesday, November 13, 2019
Despite Spicer's obvious weaknesses as a ballroom dancer, supporters phoned in the ...
- Verizon Media, USAA Strike Multi-Year Partnership, Create 'The Dynasty League' Series
Publishers Daily, Melynda Fuller - Monday, November 11, 2019
The series, set to launch next week, explores how playing fantasy spor ...
- 'Variety' Launches Daily Video Show
Publishers Daily, Sara Guaglione - Monday, November 11, 2019
The "Daily Variety" show will have recurring segments, such as trends arou ...
- More People Watch TV Ads With Their Ears Than Their Eyes
Television News Daily, Rob DeMars - Monday, November 11, 2019
While more than half of viewers are turning their eyeballs to the ...
- Will Future Premium Video Deals Include Ad Time?
TV Watch, Wayne Friedman - Tuesday, November 12, 2019
The question is raised, given a possible Disney+ carriage deal with Amaz ...
- Automakers Spend $530.1 Million On TV Ads In October
Drive Time, Tanya Gazdik - Monday, November 11, 2019
The most-seen spot in October with 1.3 billion impressions is Hudson Rouge ...
- TV's Streaming Frenemies Will Keep The Status Quo
TV Watch, Wayne Friedman - Monday, November 11, 2019
The frenemy moniker is not new -- just an extension of ...
- Disney Posts Q3 Revenue Gains, Takes Hulu-Disney+ Losses
Television News Daily, Wayne Friedman - Thursday, November 7, 2019
Revenue at Disney media networks -- which now include FX Networks a ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Streamers Scramble For Marketable Tag: Premium Vs. Good Value
TV Watch, Wayne Friedman - Friday, November 8, 2019
No marketer will call Apple+ or Disney+ a "value" streaming service ...
- Some Older Smart TVs, Rokus Will Lose Access To Netflix
Marketing Daily, P.J. Bednarski - Wednesday, November 6, 2019
Due to technical limitations, Netflix will no longer be supported on 20 ...
- 'Southern Living' To Become TV Show Across Meredith's Local TV Markets
Publishers Daily, Melynda Fuller - Wednesday, November 6, 2019
The series, called "The Southern Living Show," will air across all ...
- Should TV Journalists Question Political Ads On Their Shows?
TV Watch, Wayne Friedman - Thursday, November 7, 2019
Think about next year's election and what political ads might morph on ...
- The Grio Names Johnson Chief Content Officer
Television News Daily, Fern Siegel - Tuesday, November 5, 2019
Company veteran Todd Johnson has a long tenure with the digital ne ...
- NFL Must Approve Energy Drink Ads
TV Watch, Wayne Friedman - Wednesday, November 6, 2019
The NFL says energy-drink ads cannot imply improved athletic performance; nor wi ...
- Walmart Rethinks Its Streaming Future
TV Watch, Wayne Friedman - Tuesday, November 5, 2019
Entertainment consumerism is a fiercely competitive game. Is the big retailer willi ...
- Report: Comcast To Officially Drop Starz
Television News Daily, Fern Siegel - Friday, November 1, 2019
Comcast is expected to replace STARZ with a combo of Hitz, Streamp ...
- TV Stations Can't Afford To Reject Political Ads
TV Watch, Wayne Friedman - Monday, November 4, 2019
Estimates are TV stations could reap a collective $3 billion to ...
- 4 Apple TV+ Shows Track Well In Pre-Premiere Demand
Television News Daily, Wayne Friedman - Friday, November 1, 2019
The streamer's "See" posted 11.7 times more demand than the average U. ...
- Speeding Up TV Consumption Angers TV Producers
TV Watch, Wayne Friedman - Friday, November 1, 2019
Just enough so performers seem to be talking a bit fast, ...
- Unpacking HBO Max: An Announcement In Nine Parts
TVBlog, Adam Buckman - Thursday, October 31, 2019
HBO Max is apparently so big that it took nine press releas ...
- Few NFL Advertisers Score On The 'Informative' Metric For Viewers
TV Watch, Wayne Friedman - Wednesday, October 30, 2019
Forget about engagement, website traffic, in-store traffic, or any preferred key performan ...