Lysol is partnering with Nickelodeon to launch what they call the first-to-market content series —“Slime School” — aimed at keeping students healthy.
Each original animated video, showcasing key healthy habits for the classroom, is paired with age-appropriate printables for teachers and parents to reinforce the lesson.
There is also a printable diploma for "graduates."
The experience kicks off with a promotional social video modeled after Nickelodeon’s series "The Substitute," starring actress Alyson Stoner.
Zenith, serving as Lysol's media AOR, created the holistic strategy to drive awareness and engagement for Lysol’s broader “Healthy Habit” initiative, which is aimed at reducing illness.
The Publicis-owned shop brought together Lysol's parent company Reckitt Benckiser and the kid-oriented network for this school-year-long initiative. Nickelodeon’s reach and ability to scale across digital and social further solidified it as the right partner, says Kim Iadevaia, executive vice president/content, Zenith.
Nickelodeon's "creative lens" helps make "an educational experience fun for parents, teachers and kids,” says Iadevaia.
The effort has expanded beyond initial intentions. Originally, Zenith's content team proposed a single event, which "quickly turned into something more far-reaching, encompassing a total audience versus simply those who attend an event," she says.
Connecting the project digitally "drives the most impact to connect Lysol to the effort to stop the spread of germs and illness in the classroom," explains Iadevaia.
More on the program can be found here.