- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- NBA Finals Down 19% In Viewers
Television News Daily, Wayne Friedman - Saturday, June 15, 2019
The six-game series averaged 14.3 million viewers, down from 17.6 million la ...
- Facebook Watch Is Forecast To Pull In $5B In Video Ad Revenues
TV Watch, Wayne Friedman - Monday, June 17, 2019
How does this affect traditional TV companies starting up premium video O ...
- Betting Big On OTT
Show Daily, Nina Lentini - Saturday, June 15, 2019
Newsy has pivoted from desktop syndication to OTT, which has proven successf ...
- Samsung Ads Strikes Measurement Deal With Oracle's Moat
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
Samsung's Smart TV homes will add a new data set to measu ...
- NHL Stanley Cup Scores Major TV Ratings
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
The Stanley Cup Finals scored the biggest results for a finals ga ...
- Maybe Viewers Need A TV Super App
TV Watch, Wayne Friedman - Friday, June 14, 2019
Entertainment consumers will be looking for easier ways to find the sho ...
- Mobile Consumption Outpaces TV
Mobile Insider, Gavin O'Malley - Thursday, June 13, 2019
The average U.S. adult will spend 3 hours and 43 minutes p ...
- HBO Cancels Vice Series; Vice Hires Angelo To Oversee News
Publishing Insider, - Thursday, June 13, 2019
Jesse Angelo, the former chairman-CEO of the 'New York Post,' will overs ...
- Nickelodeon Makes Esports Programming Move
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
In a deal with Emerge Gaming, a developer of online eSports a ...
- Are Local TV Automated Deals Finally Here?
TV Watch, Wayne Friedman - Thursday, June 13, 2019
Hudson MX, the new local TV automated-buying platform, says $2 billion we ...
- Another Day, Another TV Show About Grim, Gritty Boston
TVBlog, Adam Buckman - Thursday, June 13, 2019
"City On a Hill" and other movies and TV shows depict ...
- E.W. Scripps, Reporters Committee Team To Advance Enterprise Journalism
Publishers Daily, Sara Guaglione - Tuesday, June 11, 2019
The two organizations are creating The E.W. Scripps Fellow for Press Freedo ...
- Millennials Favor Video Game Subscriptions Vs. Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Some 53% of millennials have a video game subscription vs. 51% f ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time Dayparts
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Ads running in morning and daytime TV dayparts averaged significantly better respon ...
- To Track Or Not To Track -- That Is The Networks' Question
TV Watch, Wayne Friedman - Wednesday, June 12, 2019
We have lots of evidence -- in theory -- that TV networ ...
- Xandr Invest Provides Access To Buying Premium Content
Television News Daily, Wayne Friedman - Monday, June 10, 2019
The platform gives marketers access to buying premium, brand-safe content and includ ...
- D2C Advertisers See Sharply Higher TV Ad Spending
Television News Daily, Wayne Friedman - Monday, June 10, 2019
Some 125 companies have increased spending by 60% ($1.4 billion) in 20 ...
- Quibi Hopes To Be King Of The Short-Bite Mobile TV Experience
TV Watch, Wayne Friedman - Tuesday, June 11, 2019
Why not just offer entire episodes of TV shows lasting that l ...
- New On Fox: A Reality Series About First Responders
TVBlog, Adam Buckman - Tuesday, June 11, 2019
In "First Responders Live," real-life EMTs and firefighters will be seen ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- To Hell With Mobile: I Like My Video On The Big Screen
MediaDailyNews, George Simpson - Thursday, June 6, 2019
Despite mobile screens growing into the size of small dogs, viewing anythi ...
- Trade Desk Braces For Modest Expectations From CTV Ad Revenues
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
The Pivotal Research Group is now shifting estimates -- some $25 milli ...
- U.S. TV Ads Expected To Be Down 4.7%, But Rise 3.5% In 2020
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
Total TV advertising is expected to take a hit this year, b ...
- Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton
Television News Daily, Charlene Weisler - Thursday, June 6, 2019
"TV measurement has gotten a lot more sophisticated, moving from reach/frequency ...
- Antitrust: Media, Digital -- Take Your Pick
TV Watch, Wayne Friedman - Friday, June 7, 2019
Concerns about media tech companies with monopolistic tendencies are now reaching ...
- Tony Awards Celebrate Part Of Town New Yorkers Avoid
TVBlog, Adam Buckman - Friday, June 7, 2019
The Tony Awards air live on CBS from Radio City Music Ha ...
- Forecast: OTT Revenues To Hit $23.7 Billion By 2023
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
The biggest growth will come from subscription video-on-demand, which will see ...
- HBO Vet Spadaccini Named CMO, WarnerMedia Entertainment
Television News Daily, Wayne Friedman - Wednesday, June 5, 2019
Spadaccini will be responsible for all marketing aspects of the new divisio ...