- Netflix Could Hit $1 Billion A Year In Ads, If Business Model Changed
Television News Daily, Wayne Friedman - Friday, June 28, 2019
NBCU and Hulu ad executives predict the production costs will inevitably pu ...
- How Long Is An Episode? For Mobile Shows, It Can Be 5 Minutes
TV Watch, Wayne Friedman - Monday, July 1, 2019
Quibi wants to embrace a new definition of "episodes" -- and ...
- More Soup For You: 'Seinfeld' Experience Coming To New York
Mediapsssst, Richard Whitman - Thursday, June 27, 2019
For those of you who still love watching "Seinfeld" reruns - a ...
- TV Ad Spend Up 2% In May, Supports Strong Upfront
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
May was particularly strong in national TV ad dollars. Average weekly ...
- First Democratic Presidential Debate Pulls In 15.3 Million Viewers
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
There were also more than 9 million live-stream viewers on all platfor ...
- Video Cos. May Be Wiser To Target Specific Segments
TV Watch, Wayne Friedman - Friday, June 28, 2019
Popular wide-reaching content may be best left to Netflix. Video companies ha ...
- Connected TV's Ad Gains Are Mobile's Loss
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Growing connected TV usage is now commanding nearly half of digital vid ...
- Roku Commands 15% Of All Media Streaming Devices
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Roku remains the leading set-top box/software platform for connected TV sets ...
- Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion
TV Watch, Wayne Friedman - Thursday, June 27, 2019
Given Russian interference with Facebook in 2016, what kind of political a ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
The partnership gives TV buyers cross-platform access to more than 600 publishe ...
- Comscore Stock Dove 18% On News Of Private Placement Deal
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
Comscore entered into a definitive agreement with an unnamed institutional investor f ...
- With Nearly 500 Scripted Shows, Who Has The Time To Watch?
TV Watch, Wayne Friedman - Wednesday, June 26, 2019
Research confirms viewers have trouble consuming the TV shows already airing. ...
- Showtime Portrait Of A Genius: Roger Ailes And The Rise Of Fox News
TVBlog, Adam Buckman - Wednesday, June 26, 2019
In Showtime's long-awaited miniseries "The Loudest Voice," Ailes is portrayed as ...
- Viacom, Tyler Perry To Launch BET+ Subscription Streaming Service
Digital News Daily, Karlene Lukovitz - Monday, June 24, 2019
African Americans have high SVOD adoption rates, but are currently underserved, s ...
- LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Television News Daily, Wayne Friedman - Monday, June 24, 2019
The deal is for $150 million -- $120 million in cash a ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back ...
- NatGeo, Green Mountain Coffee Roasters Partner For Docu-Special, Promote Sustainability
Television News Daily, Melynda Fuller - Friday, June 21, 2019
The docu-special will be cross-promoted on Nat Geo's platforms, including a Facebo ...
- Netflix Remains Ad-Free, But Rivals Think That Will Change
TV Watch, Wayne Friedman - Monday, June 24, 2019
Netflix continues to spend a lot on programming -- which brings ...
- CBS Completes Upfront, Estimates Prime-Time Revenues Could Hit $2.7 Billion
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
CBS saw 3% to 5% revenue gains for its prime-time programming, a ...
- Linear TV Helps Propel Rise In OTT, Connected TV Ratings
TV Watch, Wayne Friedman - Friday, June 21, 2019
The ratings points in linear TV are down, but they are transformi ...
- Nobody Talks About TV Anymore, There's Too Much Of It
TVBlog, Adam Buckman - Friday, June 21, 2019
What TV shows really get people talking today? The answer: None. ...
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To Double
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
The biggest piece of 2020 political advertising revenue will be linear ...
- Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 Marketplace
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
Upfront-placed ad revenue for most of the last TV season was ...
- Trump To Live Tweet During Democratic Presidential Debate
TV Watch, Wayne Friedman - Thursday, June 20, 2019
Seems Donald Trump is aiming for his version of photobombing. (Tweet-bombing?) Wi ...
- NCC Media Partners With OpenAP To Improve Targeting
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
Looking to access more granular audience targeting, NCC Media -- the local ...
- Comcast Pushes New Addressable Advertising Group
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
The group is forming because it says "addressability begins with the conte ...
- When Star Athletes Get Hurt, Viewership Could Take A Hit
TV Watch, Wayne Friedman - Wednesday, June 19, 2019
Within two days of each other, the NBA's Golden State Warriors' basketba ...
- NBC News, Instagram Back Student Journalists For Political Coverage
Digital News Daily, Gavin O'Malley - Monday, June 17, 2019
NBC News, MSNBC, and Noticias Telemundo are supporting a selected group ...
- Forecast: Nonlinear TV Ads To Grow 22% In 2019
Television News Daily, Wayne Friedman - Monday, June 17, 2019
Magna says nonlinear TV advertising sales on Hulu, full-episode players, and oth ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
TV Watch, Wayne Friedman - Tuesday, June 18, 2019
Some 15% of advertisers are now including addressable TV regularly in the ...