- Judge Blocks Rule Requiring Disclosure Of Drug Prices In Ads
Digital News Daily, Wendy Davis - Tuesday, July 9, 2019
U.S. District Court Judge Amit Mehta said the Health and Human Servic ...
- Apple Prime: Is It Time?
Digital News Daily, Laurie Sullivan - Tuesday, July 9, 2019
As revenue growth from Google and stand-alone services slows, Macquarie Capital analys ...
- Local Ads To Hit $148.8 Billion In 2019, Traditional Media Share Drops
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2019
All local video -- over-the-air TV, local cable, local online video, out-of-ho ...
- WarnerMedia To Launch D2C HBO Max In 2020
Television News Daily, Wayne Friedman - Tuesday, July 9, 2019
The new service will offer exclusive original programming -- so-called "Max Original ...
- Network TV Delivers Most Diversity In Ads
TV Watch, Larissa Faw - Tuesday, July 9, 2019
There is also a correlation between video subscription services and those w ...
- Netflix Toughening Criteria For Original Content Spend
Digital News Daily, Karlene Lukovitz - Monday, July 8, 2019
The potential for attracting new viewers is reportedly being given even great ...
- Online Viewing Gains Momentum, Driven By Non-Linear TV
TV Watch, Fern Siegel - Monday, July 8, 2019
Such a shift reflects a behavioral change in viewing habits, as mo ...
- CBS Plots Summer Escape to 'Love Island'
TVBlog, Adam Buckman - Monday, July 8, 2019
CBS has officially gone on summer vacation. The evidence is this n ...
- Scotts Acquire Rights To Property Brothers Brand, Assets
MAD, Larissa Faw - Wednesday, July 3, 2019
"We wanted a more 360-degree approach," explains Scott on the decision ...
- 'The Atlantic' Taps Linzee Troubh To Lead TV, Film
Publishers Daily, Melynda Fuller - Wednesday, July 3, 2019
Troubh will oversee the development of scripted and unscripted content, including film ...
- WarnerMedia Completes Upfront With Double-Digit CPM Hikes
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
WarnerMedia, which includes all Turner ad-supported networks, also saw increases in V ...
- Some Consumers Would Drop Netflix If It Adopts Ad Model
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
If Netflix added advertising but lowered prices, 22% of consumers said they ...
- HBO's 'Game Of Thrones,' 'Chernobyl' Spark Tourism Surge Across Europe
TV Watch, Melynda Fuller - Friday, July 5, 2019
The brand extensions of 'GOT' are proving lucrative, underscoring the economic pow ...
- Box-Office Revenues For Q2 Movies Are Down, But Media Spending Higher
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Theatrical movie TV media spending was up 28% to $571.4 million f ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Property Brothers Score With New 'Home' Venture
Television News Daily, Larissa Faw - Tuesday, July 2, 2019
"Property Brothers Forever Home" focuses on people who love their homes a ...
- OTT Is Key For TV Marketing Plans
Television News Daily, Matt Kollmorgen - Tuesday, July 2, 2019
OTT responds to the needs of an ever-growing population of consumers: freed ...
- Cable News Networks' Viewing Slows After Mueller Report
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
After viewing increases for the better part of two years, cable ...
- The Cord Cutting Threat Is Ever-Present
TV Watch, Wayne Friedman - Wednesday, July 3, 2019
Roughly 10% of broadband subscribers are probable cord-cutters, with half of tho ...
- TV Platforms Benefit From Easy Cancellation Policies
TV Watch, Wayne Friedman - Tuesday, July 2, 2019
In the new world of consumer marketing, returns and cancellations should ...
- 'Delish' Expands Into Longer- Form Video With 2 New Series
Publishers Daily, Melynda Fuller - Friday, June 28, 2019
"Date My Plate" and "Fake It 'Til You Bake It" are Delish ...
- Netflix Could Hit $1 Billion A Year In Ads, If Business Model Changed
Television News Daily, Wayne Friedman - Friday, June 28, 2019
NBCU and Hulu ad executives predict the production costs will inevitably pu ...
- How Long Is An Episode? For Mobile Shows, It Can Be 5 Minutes
TV Watch, Wayne Friedman - Monday, July 1, 2019
Quibi wants to embrace a new definition of "episodes" -- and ...
- More Soup For You: 'Seinfeld' Experience Coming To New York
Mediapsssst, Richard Whitman - Thursday, June 27, 2019
For those of you who still love watching "Seinfeld" reruns - a ...
- TV Ad Spend Up 2% In May, Supports Strong Upfront
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
May was particularly strong in national TV ad dollars. Average weekly ...
- First Democratic Presidential Debate Pulls In 15.3 Million Viewers
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
There were also more than 9 million live-stream viewers on all platfor ...
- Video Cos. May Be Wiser To Target Specific Segments
TV Watch, Wayne Friedman - Friday, June 28, 2019
Popular wide-reaching content may be best left to Netflix. Video companies ha ...
- Connected TV's Ad Gains Are Mobile's Loss
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Growing connected TV usage is now commanding nearly half of digital vid ...
- Roku Commands 15% Of All Media Streaming Devices
Television News Daily, Wayne Friedman - Wednesday, June 26, 2019
Roku remains the leading set-top box/software platform for connected TV sets ...
- Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion
TV Watch, Wayne Friedman - Thursday, June 27, 2019
Given Russian interference with Facebook in 2016, what kind of political a ...